My Nuggets
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© 2013-25 Coglode

Conversion

Fresh Start Effect

We're more likely to stick to habits made at the start of new time periods

People Milkman

Katy Milkman

at The University of Pennsylvania

Experience

Peak-End Rule

We remember an experience by its peaks and how it ended

Experience

Temptation Bundling

We're more likely to do the hard stuff when coupled with the pleasant

Product Development

Goal Priming

When we’re reminded of our aims, we're more motivated to reach them

Experience

Feedback Loops

We look for information that provides clarity on our actions

Conversion

Social Proof

We copy the behaviors of others, especially in unfamiliar situations

Conversion

Default Effect

We tend to accept the option pre-chosen for us

Experience

Fast & Slow Thinking

We make knee-jerk spontaneous decisions that can cause regretful damage

Conversion

Reactance

We’ll do the opposite from what we’re asked if we’re pushed too hard

Experience

Autonomy Bias

We have a deep-seated need to control our situations

Experience

Present Bias

What we want now is often the opposite of what we aspire to in the future

Product Development

Confirmation Bias

We look for information that supports our existing beliefs and ignore what doesn’t

Conversion

Loss Aversion

We feel more negative when losing something than positive when we get it

Loyalty

Endowed Progress Effect

We reach our goals faster when we have help getting started

Product Development

Sunk Cost Bias

We’re unable to let go of our past bad investments, even if it makes sense to do so

Conversion

Status Quo Bias

We tend to stick with our previous choices, even if the alternatives might be better

Product Development

IKEA Effect

We’ll pay disproportionately more for something we’ve helped create

Loyalty

Goal Gradient Effect

Our efforts increase the closer we are to task completion

Conversion

Ownership Bias

We value things more when we feel we own them

Conversion

Framing

We make very different decisions based on how a fact is presented

Experience

Delay Discounting

We choose smaller, more immediate rewards over greater ones that we need to wait for

Conversion

If-Then Plans

If in this scenario, we then plan to do that, we'll more likely reach our goals

People Thaler

Richard Thaler

at University of Chicago, Booth School of Business

Experience

Prospect Theory

A loss hurts more than an equal gain feels good

People Kahneman

Daniel Kahneman

at Princeton University

People Pinker

Steven Pinker

at Harvard University

People Ariely

Dan Ariely

at Duke University

No results right now...

...but we're adding all the time