Dan ArielyOpen Access

Dan Ariely

at Duke University

Brilliant academic, engaging speaker and champion of creativity with behavioural research. Dan's involved in many businesses built from the ground up with its findings, such as Shapa [SHAY-pa], Qapital and Lemonade.

What Dan Ariely [Ah-REE-eh-lee] has found out so far...

The study

Setup

Setup

Nuggademic people academic

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Results

Results

Study graph
np_read_2490885_000000

What Dan Ariely [Ah-REE-eh-lee] has found out so far...

• We overvalue things that are free (2007)
His famous chocolate experiment revealed that, due to our Zero Price Bias, we place far greater value on things that are free over something very cheap.

• We value things more that we’ve helped make (2012)
Dan discovered the famous IKEA Effect, which tells us that when we’ve invested energy into helping make something, we feel a stronger attachment to it and will therefore pay more for it over something very similar that we didn’t make.

• We can design for more ethical behavior (2016)
As Chief Behavioral Officer at Lemonade, an insurance firm, Dan combined our Commitment Bias with his findings on dishonesty, using moral reminders and honesty pledges to increase the number of genuine insurance claims.

“People are willing to work free, and they are willing to work for a reasonable wage; but offer them just a small payment and they will walk away.”

• Even the lazy can reach life goals (2015)
Dan helped to develop Qapital, an app that lets you connect your bank account to reach your financial goals. Make a purchase for $5.70, Qapital charges you $6 and saves the difference for you. A brilliant use of Defaults to avoid the Loss Aversion of intentionally putting money away in a savings pot.

• Tiny commitments can have a big effect (2018)
Found that having people make a pledge to repay a loan within a smaller window of time led them to be more likely to pay off their debt. These results suggest that designing Time-scarce commitments like this are a scalable, cost-effective intervention to help improve people’s lives.

Key Takeaways

1
1
Takeaway image
2
2
Takeaway image
3
3
Takeaway image
4
4
Takeaway image
Takeaway image
np_read_2490885_000000
np_read_2490885_000000

In further detail

• We overvalue things that are free (2007)
His famous chocolate experiment revealed that, due to our Zero Price Bias, we place far greater value on things that are free over something very cheap.

• We value things more that we’ve helped make (2012)
Dan discovered the famous IKEA Effect, which tells us that when we’ve invested energy into helping make something, we feel a stronger attachment to it and will therefore pay more for it over something very similar that we didn’t make.

• We can design for more ethical behavior (2016)
As Chief Behavioral Officer at Lemonade, an insurance firm, Dan combined our Commitment Bias with his findings on dishonesty, using moral reminders and honesty pledges to increase the number of genuine insurance claims.

“People are willing to work free, and they are willing to work for a reasonable wage; but offer them just a small payment and they will walk away.”

• Even the lazy can reach life goals (2015)
Dan helped to develop Qapital, an app that lets you connect your bank account to reach your financial goals. Make a purchase for $5.70, Qapital charges you $6 and saves the difference for you. A brilliant use of Defaults to avoid the Loss Aversion of intentionally putting money away in a savings pot.

• Tiny commitments can have a big effect (2018)
Found that having people make a pledge to repay a loan within a smaller window of time led them to be more likely to pay off their debt. These results suggest that designing Time-scarce commitments like this are a scalable, cost-effective intervention to help improve people’s lives.

Takeaway image
Currently being prepared...
Dan Ariely

Dan Ariely

at Duke University

Brilliant academic, engaging speaker and champion of creativity with behavioural research. Dan's involved in many businesses built from the ground up with its findings, such as Shapa [SHAY-pa], Qapital and Lemonade.

The study

Setup

Nuggademic people academic

Results

study graph
np_read_2490885_000000

In detail

• We overvalue things that are free (2007)
His famous chocolate experiment revealed that, due to our Zero Price Bias, we place far greater value on things that are free over something very cheap.

• We value things more that we’ve helped make (2012)
Dan discovered the famous IKEA Effect, which tells us that when we’ve invested energy into helping make something, we feel a stronger attachment to it and will therefore pay more for it over something very similar that we didn’t make.

• We can design for more ethical behavior (2016)
As Chief Behavioral Officer at Lemonade, an insurance firm, Dan combined our Commitment Bias with his findings on dishonesty, using moral reminders and honesty pledges to increase the number of genuine insurance claims.

“People are willing to work free, and they are willing to work for a reasonable wage; but offer them just a small payment and they will walk away.”

• Even the lazy can reach life goals (2015)
Dan helped to develop Qapital, an app that lets you connect your bank account to reach your financial goals. Make a purchase for $5.70, Qapital charges you $6 and saves the difference for you. A brilliant use of Defaults to avoid the Loss Aversion of intentionally putting money away in a savings pot.

• Tiny commitments can have a big effect (2018)
Found that having people make a pledge to repay a loan within a smaller window of time led them to be more likely to pay off their debt. These results suggest that designing Time-scarce commitments like this are a scalable, cost-effective intervention to help improve people’s lives.

Hungry for more?

Currently being sourced...
Nuggets

Snack on these...

Open access, foundational Nuggets

Scarcity

Scarcity

We value things more when they’re in limited supply

Social Proof

Social Proof

We copy the behaviors of others, especially in unfamiliar situations

Prospect Theory

Prospect Theory

A loss hurts more than an equal gain feels good

Reciprocity

Reciprocity

We’re hardwired to return kindness received

Framing

Framing

We make very different decisions based on how a fact is presented

Loss Aversion

Loss Aversion

We feel more negative when losing something than positive when we gain it

Default Effect

Default Effect

We tend to accept the option pre-chosen for us

Anchoring

Anchoring

What we see first affects our judgement of everything thereafter

Fast & Slow Thinking

Fast & Slow Thinking

We make knee-jerk spontaneous decisions that can cause regretful damage

Dynamic Norms

Dynamic Norms

We’re more likely to change if we can see a new behavior developing

Salience

Salience

Our choices are determined by the information we're shown

Connected to

Hungry for more?

Savour the full features of Coglode Cookbook

All Nuggets, data & takeaways

Academic data

Key takeaways

Pairings

Cheat Sheets

Collect Nuggets

Nuggets In The Wild

Monthly Coglode Live calls

Upgrade
© 2013-23 Coglode

Running workshops?

Dan Ariely

is included in Box One of our physical workshop tool.
is included in Box Two of our physical workshop tool.
Nuggets Boxes

What's Cooking?

Coglode Live

Self-Expression Live video and deck now available
Self-Expression Live video and deck now available
This week
May 2023

Coglode Live

Self-Expression Live event announced
Self-Expression Live event announced
This week
Apr 2023

Coglode Live

Feedback Loops video and deck now available
Feedback Loops video and deck now available
This week
Apr 2023

Feature

Figma Behavioral Design System released
Figma Behavioral Design System released
This week
Apr 2023

Feature

Figma Behavioral Design System sneak-peek
Figma Behavioral Design System sneak-peek
This week
Apr 2023

Coglode Live

Feedback Loops Live event announced
Feedback Loops Live event announced
This week
Mar 2023

Coglode Live

Prospect Theory video and deck now available
Prospect Theory video and deck now available
This week
Mar 2023

New Nugget In The Wild

Reframing service fees as benefits
Reframing service fees as benefits
This week
Mar 2023

Feature

Cookbook for Teams announced
Cookbook for Teams announced
This week
Mar 2023

New Nugget In The Wild

Deliveroo's tipping system, behaviourally deconstructed
Deliveroo's tipping system, behaviourally deconstructed
This week
Feb 2023

Improvement

Nuggets In The Wild component redesigned and rebuilt
Nuggets In The Wild component redesigned and rebuilt
This week
Feb 2023

Feature

Completed core of forthcoming Nuggets Library for Figma
Completed core of forthcoming Nuggets Library for Figma
This week
Feb 2023

New Nugget In The Wild

Flora case study into overcoming stagnant social proof
Flora case study into overcoming stagnant social proof
This week
Feb 2023

Coglode Live

Open Access Prospect Theory Event added
Open Access Prospect Theory Event added
This week
Feb 2023

New Nugget In The Wild

Case study that reframes product waste into a playful second life for cats
Case study that reframes product waste into a playful second life for cats
This week
Feb 2023

Improvement

Improved persistent login pane
Improved persistent login pane
This week
Feb 2023

New Pairing

New combo of Nuggets that reinforce the 'best' choice centrally
New combo of Nuggets that reinforce the 'best' choice centrally
This week
Feb 2023