Commitment

Once we’ve made a public statement, we make consistent decisions to support it

Making written or verbal declarations greatly affects our future behavior as we aim to appear rational and avoid being seen as inconsistent by others.

Pallak et al. (1980). Commitment and energy conservation. Applied Social Psychology Annual, Volume 1, 235-253.

The study

Setup

212 Iowan households had their energy use tracked for a year with the aim of reducing it. Half who agreed to reduce were told their name would be shown publicly in the local paper.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Results

Those publicly committing demonstrated a 15.5% larger average reduction in energy use over winter.

np_read_2490885_000000

Pallak et al. (1980). Commitment and energy conservation. Applied Social Psychology Annual, Volume 1, 235-253.

Key Takeaways

Anchor any request with a leading question that supports others’ positive judgements of themselves or their past decisions.

Start with a small request that allows the respondent to remain consistent with their answer to this question. Commitments are self-reinforcing and build over time, so build slowly on this initial commitment with further, larger requests such as a future product purchase.

Make it public. Declaring an opinion to others on a subject or product will compel consumers to remain consistent with and even strengthen this opinion in future, especially if written down. e.g. asking others to tweet why they love a product will strengthen attachment to it, as well as fostering social proof for others.

Commitment

Once we’ve made a public statement, we make consistent decisions to support it

Making written or verbal declarations greatly affects our future behavior as we aim to appear rational and avoid being seen as inconsistent by others.

Pallak et al. (1980). Commitment and energy conservation. Applied Social Psychology Annual, Volume 1, 235-253.

The study

Setup

212 Iowan households had their energy use tracked for a year with the aim of reducing it. Half who agreed to reduce were told their name would be shown publicly in the local paper.

Results

Those publicly committing demonstrated a 15.5% larger average reduction in energy use over winter.

Key Takeaways

Anchor any request with a leading question that supports others’ positive judgements of themselves or their past decisions.

Start with a small request that allows the respondent to remain consistent with their answer to this question. Commitments are self-reinforcing and build over time, so build slowly on this initial commitment with further, larger requests such as a future product purchase.

Make it public. Declaring an opinion to others on a subject or product will compel consumers to remain consistent with and even strengthen this opinion in future, especially if written down. e.g. asking others to tweet why they love a product will strengthen attachment to it, as well as fostering social proof for others.

Commitment

Once we’ve made a public statement, we make consistent decisions to support it

Making written or verbal declarations greatly affects our future behavior as we aim to appear rational and avoid being seen as inconsistent by others.

The study

Setup

212 Iowan households had their energy use tracked for a year with the aim of reducing it. Half who agreed to reduce were told their name would be shown publicly in the local paper.

Results

Those publicly committing demonstrated a 15.5% larger average reduction in energy use over winter.

np_read_2490885_000000

In detail

Related "Wilds"

Currently being sourced...

Connected to

Running workshops?

Commitment

is included in Box One of our physical workshop tool.
is included in Box Two of our physical workshop tool.
Box One