Use cases

Nuggets enable your team to...

Speak behaviourally

Attain and communicate the language of behavioural science

Solve problems

Equip your team with the tool to solve problems with a behavioural lens

Execute ideas better

Win by developing a culture of applied behavioural expertise

Consultants

Stay ahead

We stay on top of the latest behavioural insights to save you precious time and keep you sharp.

Journals covered
DESIGN TEAMS
Create better ideas

Solve your design challenges behaviourally with our workshop-ready Box One Nuggets.

Peek inside Box One
ORGANISATIONS

Master behaviour

Develop a culture of shared behavioural knowledge and win by designing smarter products.

See how we train your team

Design

We've used Nuggets to make Nuggets...

Understandable

Nuggets are written in a friendly, concise tone making research quick to understand and share

Fluency Shortcut
Statements that are easier to understand are more believable

Memorable

Unlike research papers, all Nuggets are loaded with visual metaphors to aid learning and recall

Metaphorical Shortcut
New or complex ideas are easier understood through existing ones

Credible

All Nuggets are academically referenced, so you can back up your great ideas with objective confidence

Authority
We have a strong tendency to comply with those in charge

Connected

We expose three related Nuggets, making it easy to navigate behavioural research and boost your idea.

Collection Bias
We have an emotional need to amass sets of related objects

Evidence-Based

Data helps strengthen the case for your idea, so we provide you with the numbers to persuade others.

Certainty Effect
We crave clarity over chance and make sacrifices to get it

Cognitively-Efficient

Nuggets are designed to preserve decision capacity: with the front for fast filtering and the back for ideas.

Analysis Paralysis
Our capacity to make decisions reduces with each one made

Practical

Coglode sits in the space between academia and the applied worlds, so we always make sure that we ground our findings with examples from the wild.

Social Proof
We copy the behaviors of others, especially in unfamiliar situations

+

Risk Aversion
We don’t like uncertainty and generally stick to what we know

Understandable

Nuggets are written in a friendly, concise tone making research quick and easy to understand and share

Fluency Shortcut
Statements that are easier to understand are more believable

Memorable

Unlike research papers, all Nuggets are loaded with visual metaphors to aid learning and recall

Credible

All Nuggets are academically referenced, so you can back up your great ideas with objective confidence

Authority
We have a strong tendency to comply with those in charge

Connected

We expose three connected Nuggets to make it easy to navigate behavioural research and super-charge your idea.

Front

Evidence-Based

Data helps strengthen the case for your idea, so we provide you with the numbers to persuade others.

Certainty Effect
We crave clarity over chance and make sacrifices to get it

Cognitively-Efficient

Nuggets are designed to preserve decision-making capacity, with the fronts for quick filtering and the backs for ideas.

Analysis Paralysis
Our capacity to make decisions reduces with each one made

Practical

Coglode sits in the space between academia and the applied worlds, so we always make sure that we ground our findings with examples from the wild.

Back

Understandable

Nuggets are written in a friendly, concise tone making research quick and easy to understand and share

Fluency Shortcut
Statements that are easier to understand are more believable

Memorable

Unlike research papers, all Nuggets are loaded with visual metaphors to aid learning and recall

Credible

All Nuggets are academically referenced, so you can back up your great ideas with objective confidence.

Authority
We have a strong tendency to comply with those in charge

Connected

We expose three connected Nuggets to easily navigate behavioural research and supercharge your idea.

Evidence-Based

Data helps strengthen the case for your idea, so we provide you with the numbers to persuade others

Certainty Effect
We crave clarity over chance and make sacrifices to get it

Cognitively-Efficient

Nuggets are designed to preserve decision-making capacity, with the fronts for quick filtering and the backs for ideas

Analysis Paralysis
Our capacity to make decisions reduces with each one made

Practical

Coglode sits between academia and the applied worlds, so we always make sure that we ground our findings with examples from the wild.

Consultants

Stay ahead

We stay on top of the latest behavioural insights to save you precious time and keep you sharp.

Journals covered
DESIGN TEAMS
Create better ideas

Solve your design challenges behaviourally with our workshop-ready Box One Nuggets.

Peek inside Box One
ORGANISATIONS

Master behaviour

Develop a culture of shared behavioural knowledge and win by designing smarter products.

See how we train your team

Impact

It pays to think behaviourally

Default Effect
We tend to accept the option pre-chosen for us

+22%

Increase in pension participation

6 months after employees in firms were auto-enrolled, pension rates rose from 61 to 83%.

Source
Framing
We make very different decisions based on how a fact is presented

+14%

Increase in customer retention

Of those customers staying with Google’s Adwords programme for a minimum of 3 months.

Source

+12%

Increase in charitable wage donations

After donation model was redesigned around a combination of rewards and self-expression.

Source
Consultants

Stay ahead

We stay on top of the latest behavioural insights to save you precious time and keep you sharp.

Journals covered
DESIGN TEAMS
Create better ideas

Solve your design challenges behaviourally with our workshop-ready Box One Nuggets.

Peek inside Box One
ORGANISATIONS

Master behaviour

Develop a culture of shared behavioural knowledge and win by designing smarter products.

See how we train your team

Research

We extract Nuggets from about 25 behavioural journals, including

Annual Association for Consumer Research
Applied Social Psychology
Behavioural Public Policy (New for 2020-21)
Econometrica
Harvard Business School Marketing Unit
Int’l Review of Retail, Distribution and Consumer Research
Journal of Applied Social Psychology
Journal of Brand Management
Journal of Business and Psychology
Journal of Business Research
American Journal of Public Health
Journal of Consumer Psychology

Journal of Consumer Research
Journal of Retailing
Journal of Economic Psychology
Journal of Experimental Social Psychology
Journal of Marketing Research
Journal of Personality and Social Psychology
Journal of Services Marketing
Neuron
Organizational Behavior and Human Decision Processes
Psychonomic Bulletin & Review
Quarterly Journal of Economics Science
The American Economic Review
Biological Psychology

Consultants

Stay ahead

We stay on top of the latest behavioural insights to save you precious time and keep you sharp.

Journals covered
DESIGN TEAMS
Create better ideas

Solve your design challenges behaviourally with our workshop-ready Box One Nuggets.

Peek inside Box One
ORGANISATIONS

Master behaviour

Develop a culture of shared behavioural knowledge and win by designing smarter products.

See how we train your team

Everyone starts here

Box One

Foundational + Workshop-Ready

200+ behavioural research papers distilled into a practical tool for problem-solving teams

£395

+ VAT

Free shipping worldwide

Scarcity
Status
Prospect Theory
Framing
Autonomy
Social Proof
Confirmation Bias
Sunk Cost Bias
Storyteller Bias
Feedback Loops
Loss Aversion
Priming
Authority Bias
Certainty Effect
Nostalgia Effect
Anchoring
Limited Access
Endowed Progress
Limited Choice
Self-Expression
Default Effect
Limited Access

Key features

36 core behavioural principles

A comprehensive understanding of foundational behavioural economics to help you understand the mechanics that dictate our decision-making

Workshop-ready Methods

Conduct group-based Nugget workshops with your team and clients to define the powerful behavioral drivers that will underpin your strategy.

Digital Badges

Though Nuggets are physical, you’ll want to reference behaviors within your digital deliverables. We’ve got you covered with bite-size badges to easily drop in.   

All the core behaviours

Get a comprehensive understanding of foundational behavioural economics to help you understand the mechanics that dictate our decision-making

Workshop-ready Methods

Conduct group-based Nugget workshops with your team and clients to define the powerful behavioral drivers that will underpin your strategy.

Digital Badges to back up your ideas

Though Nuggets are physical, you’ll want to reference behaviours within your digital deliverables. We’ve got you covered with bite-size badges to easily drop in.   

Example problems

That we solve behaviourally throughout Box One

Prospect Theory
All loss hurts more than an equal gain feels good

Strategists

How is my comms strategy impacted by Prospect Theory and what can I do about it?

Surprise Effect
We respond well to positive, unexpected, personal gestures

Marketeers

How can I reward customers without setting new, unrealistic and costly expectations?

Reactance
We'll do the opposite from what we're asked if pushed too hard

Change managers

How do I avoid triggering Reactance when rolling out our new compliance strategy?

Certainty Effect
We crave clarity over chance and make sacrifices to get it

Designers

How can I improve the emotional value of my user journey by designing for Certainty?

Our research extraction is

Independent

We're not owned by anyone, so our advice is informed yet impartial. Instead, we're governed by our own high standards.

Trusted

The world's best teams now use Nuggets to inform their decisions and increase the impact of their work.

Replication-checked

Nuggets are a starting point for good decisions and we ensure that you're on solid grounds.

New for 2020-21

Box Two

Extend your library with new insights

Building on Box One foundations, Box Two offers more experienced teams powerful new ways to solve problems behaviourally

£495

+ VAT

Free shipping worldwide

Serial Position Effect
Choice-Supportive Bias
Metaphorical Shortcuts
Chunking
Collection Bias
Product-Person Bias
Goal Gradient Effect
Hedonic Adaptation
Kahneman
Zero Price Bias
Mere Exposure Effect
Devil Effect
Time Scarcity
Fast & Slow Thinking
Availability Bias
Thaler
Temptation Bundling
Milkman
Delay Discounting
Segregation Effect
Dynamic Norms
Aggregation Effect

New research, built on behavioural foundations

36 new cross-journal Nuggets that reference and supercharge your existing Box One library

Navigate the network

Easily explore behavioural research and supercharge your behavioural ideas with 250+ Nugget connections

Know thy maker

Our new People Nuggets offer a unique, new way to understand behavioural research and the academics responsible with confidence

Example problems

That we solve behaviourally throughout Box Two

Coglode Nuggets are...

Robust

All Nuggets go through a strict process of research analysis

Replicable

All Nuggets are checked against the replication index

Respected

Our research analysis is trusted by the world’s top design teams

Build better ideas

Join the world’s leading teams in finding, learning and applying the latest behavioural insights. 

Get started

Built to last

Your Nuggets are...

Robust

Produced to world-class standards, so they feel amazing...for a long time

Wipe-clean

Coated with a matte-laminated finish to maintain their freshness

Safe

Shipped and stored in our snap-close, handmade boxes

Consultants

Stay ahead

We stay on top of the latest behavioural insights to save you precious time and keep you sharp.

Journals covered
DESIGN TEAMS
Create better ideas

Solve your design challenges behaviourally with our workshop-ready Box One Nuggets.

Peek inside Box One
ORGANISATIONS

Master behaviour

Develop a culture of shared behavioural knowledge and win by designing smarter products.

See how we train your team

Boxes One + Two

Make decisions with maximum impact

Buy now

A meaningful discount

£890
- £300
£590

Mission

To enable better decisions by making sense of academic research

Consultants

Stay ahead

We stay on top of the latest behavioural insights to save you precious time and keep you sharp.

Journals covered
DESIGN TEAMS
Create better ideas

Solve your design challenges behaviourally with our workshop-ready Box One Nuggets.

Peek inside Box One
ORGANISATIONS

Master behaviour

Develop a culture of shared behavioural knowledge and win by designing smarter products.

See how we train your team

FAQs

About our insights library, process and shipping

Where can you buy the forest library?

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I already have an account, what can I do?

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How to contact with Customer Service?

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I do I cancel my subscription?

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Consultants

Stay ahead

We stay on top of the latest behavioural insights to save you precious time and keep you sharp.

Journals covered
DESIGN TEAMS
Create better ideas

Solve your design challenges behaviourally with our workshop-ready Box One Nuggets.

Peek inside Box One
ORGANISATIONS

Master behaviour

Develop a culture of shared behavioural knowledge and win by designing smarter products.

See how we train your team
"The first step to mastering a new discipline lies in developing the language used to understand it"
Jerome Ribot, Coglode CEO