Understand behaviour.
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March 29, 2023

Prospect Theory

Why does losing $10 hurt more than getting $10 feels good? How does this bias our decisions?

Introducing Recipes

Step-by-step applied behavioural science

Next interactive Trainings

Hands-on sessions providing a language and framework to apply behavioural insights

16

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17 Mar

2023

Individuals

Everything you need to apply insights artfully

9.6 NPS

Now booking privately for January

Teams

Solve problems at scale with a common behavioural language

Multiple timezones available

Latest Nuggets

Bite-size behavioural research papers to help you understand and solve problems

Centre-Stage Effect

We prefer the middle option in a horizontal set of choices

Serial Position Effect

We better remember the first and last items in a list

Endowed Progress Effect

We reach our goals faster when we have help getting started

Entourage Effect

Our status is elevated when we share our VIP treatment

Goal Gradient Effect

Our efforts increase the closer we are to task completion

We place greater value in things when there are barriers placed around them

Latest Case studies

Real world, practical examples of Nuggets used "In The Wild"

From Mini-Cheddars to iPhone Mini: The surprise and delight of "Super Substitutes"

Unsuspecting customers of UK Supermarket Tesco are met with a mysterious, expected item in their weekly shop. What's going on?

Using price locks to create reassuring certainty

How supermarket Co-op are highlighting that the cost of your groceries aren't increasing, during a time when everything else appears to be.

Making statistics hit hard

By making abstract facts more relatable and personal, we create a powerful opportunity to change perceptions and behaviour. This campaign is a great example.

Our mission is to help people make better decisions with the latest behavioural research

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Cookbook

The latest behavioural insights distilled, applied and combined

Discover insights

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Nuggets

Physical toolkit of behavioural insights for running workshops

3

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Training

Learn how to apply insights with creative confidence

We enable better decisions by making sense of behavioural research

Get the toolkit

Nuggets

Physical toolkit of behavioural insights to make better decisions

Learn the methods

Training

Learn how to apply insights with creative confidence

Master the combinations

Cookbook

The latest insights grouped to solve your problems

We enable better decisions by making sense of behavioural research

Coglode enables better decisions by making sense of behavioural research.