Training

Master the powerful language of behavioural science and create real impact

Cookbook

A unique compendium of the latest behavioural insights, distilled, applied and combined to strengthen your ideas

Figma Behavioral Design System

Back up your ideas with evidence

Introducing Recipes

Step-by-step applied behavioural science

Read more

Interactive Trainings

Hands-on sessions providing a language and framework to apply behavioural insights

11
-
12 Apr
2024

Individuals

Everything you need to apply insights artfully

Learn more
9.6 NPS

Teams

Solve problems at scale with a common behavioural language

Enquire
Multiple timezones available

Latest Case studies

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Real world, practical examples of Nuggets used "In The Wild"

Product Development

Zap's the way to view it!

How new web browser Arc lets you "create your own internet" with its Boosts feature

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Conversion

Reframing fees as benefits

How clothing marketplace Vinted neatly reassure and motivate buyers to use their platform.

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Pricing

Tipping in the age of convenience

How Deliveroo uses positive, reciprocal feedback and round pricing to increase generosity.

Read more

What's Cooking?

Improvement

After ten years, just who is behind Coglode?
After ten years, just who is behind Coglode?
This week
Feb 2024

Feature

Interactive Defaults Tool released
Interactive Defaults Tool released
This week
Jan 2024

Coglode Live

Defaults Live video and deck now available
Defaults Live video and deck now available
This week
Jan 2024

Cure

Cancelling Amazon Prime - An interactive, behavioural remedy
Cancelling Amazon Prime - An interactive, behavioural remedy
This week
Aug 2023

New Nugget In The Wild

How new browser Arc overcomes Status Quo bias with Boosts and Zaps
How new browser Arc overcomes Status Quo bias with Boosts and Zaps
This week
Jul 2023

New Cheat Sheet

New "Overcoming Risk Aversion" Cheat Sheet
New "Overcoming Risk Aversion" Cheat Sheet
This week
Jul 2023

Feature

Cheat Sheets redesigned - Includes Checklists
Cheat Sheets redesigned - Includes Checklists
This week
Jun 2023

Coglode Live

Self-Expression Live video and deck now available
Self-Expression Live video and deck now available
This week
May 2023

Coglode Live

Self-Expression Live event announced
Self-Expression Live event announced
This week
Apr 2023

Coglode Live

Feedback Loops video and deck now available
Feedback Loops video and deck now available
This week
Apr 2023

Feature

Figma Behavioral Design System released
Figma Behavioral Design System released
This week
Apr 2023

Feature

Figma Behavioral Design System sneak-peek
Figma Behavioral Design System sneak-peek
This week
Apr 2023

Coglode Live

Feedback Loops Live event announced
Feedback Loops Live event announced
This week
Mar 2023

Coglode Live

Prospect Theory video and deck now available
Prospect Theory video and deck now available
This week
Mar 2023

New Nugget In The Wild

Reframing service fees as benefits
Reframing service fees as benefits
This week
Mar 2023

Feature

Cookbook for Teams announced
Cookbook for Teams announced
This week
Mar 2023

New Nugget In The Wild

Deliveroo's tipping system, behaviourally deconstructed
Deliveroo's tipping system, behaviourally deconstructed
This week
Feb 2023

Improvement

Nuggets In The Wild component redesigned and rebuilt
Nuggets In The Wild component redesigned and rebuilt
This week
Feb 2023

Feature

Completed core of forthcoming Nuggets Library for Figma
Completed core of forthcoming Nuggets Library for Figma
This week
Feb 2023

New Nugget In The Wild

Flora case study into overcoming stagnant social proof
Flora case study into overcoming stagnant social proof
This week
Feb 2023

Coglode Live

Open Access Prospect Theory Event added
Open Access Prospect Theory Event added
This week
Feb 2023

New Nugget In The Wild

Case study that reframes product waste into a playful second life for cats
Case study that reframes product waste into a playful second life for cats
This week
Feb 2023

Improvement

Improved persistent login pane
Improved persistent login pane
This week
Feb 2023

New Pairing

New combo of Nuggets that reinforce the 'best' choice centrally
New combo of Nuggets that reinforce the 'best' choice centrally
This week
Feb 2023

Cookbook Changelog

Improvement

After ten years, just who is behind Coglode?
After ten years, just who is behind Coglode?
This week
Feb 2024

Feature

Interactive Defaults Tool released
Interactive Defaults Tool released
This week
Jan 2024

Coglode Live

Defaults Live video and deck now available
Defaults Live video and deck now available
This week
Jan 2024

Cure

Cancelling Amazon Prime - An interactive, behavioural remedy
Cancelling Amazon Prime - An interactive, behavioural remedy
This week
Aug 2023

New Nugget In The Wild

How new browser Arc overcomes Status Quo bias with Boosts and Zaps
How new browser Arc overcomes Status Quo bias with Boosts and Zaps
This week
Jul 2023

New Cheat Sheet

New "Overcoming Risk Aversion" Cheat Sheet
New "Overcoming Risk Aversion" Cheat Sheet
This week
Jul 2023

Feature

Cheat Sheets redesigned - Includes Checklists
Cheat Sheets redesigned - Includes Checklists
This week
Jun 2023

Coglode Live

Self-Expression Live video and deck now available
Self-Expression Live video and deck now available
This week
May 2023

Coglode Live

Self-Expression Live event announced
Self-Expression Live event announced
This week
Apr 2023

Coglode Live

Feedback Loops video and deck now available
Feedback Loops video and deck now available
This week
Apr 2023

Feature

Figma Behavioral Design System released
Figma Behavioral Design System released
This week
Apr 2023

Feature

Figma Behavioral Design System sneak-peek
Figma Behavioral Design System sneak-peek
This week
Apr 2023

Coglode Live

Feedback Loops Live event announced
Feedback Loops Live event announced
This week
Mar 2023

Coglode Live

Prospect Theory video and deck now available
Prospect Theory video and deck now available
This week
Mar 2023

New Nugget In The Wild

Reframing service fees as benefits
Reframing service fees as benefits
This week
Mar 2023

Feature

Cookbook for Teams announced
Cookbook for Teams announced
This week
Mar 2023

New Nugget In The Wild

Deliveroo's tipping system, behaviourally deconstructed
Deliveroo's tipping system, behaviourally deconstructed
This week
Feb 2023

Improvement

Nuggets In The Wild component redesigned and rebuilt
Nuggets In The Wild component redesigned and rebuilt
This week
Feb 2023

Feature

Completed core of forthcoming Nuggets Library for Figma
Completed core of forthcoming Nuggets Library for Figma
This week
Feb 2023

New Nugget In The Wild

Flora case study into overcoming stagnant social proof
Flora case study into overcoming stagnant social proof
This week
Feb 2023

Coglode Live

Open Access Prospect Theory Event added
Open Access Prospect Theory Event added
This week
Feb 2023

New Nugget In The Wild

Case study that reframes product waste into a playful second life for cats
Case study that reframes product waste into a playful second life for cats
This week
Feb 2023

Improvement

Improved persistent login pane
Improved persistent login pane
This week
Feb 2023

New Pairing

New combo of Nuggets that reinforce the 'best' choice centrally
New combo of Nuggets that reinforce the 'best' choice centrally
This week
Feb 2023
Our mission is to help people make better decisions with the latest behavioural research
© 2013-2023 Coglode

Apply behavioural insights
with confidence.

1
Learn new insights

Cookbook

The latest behavioural insights distilled, applied and combined

Discover insights
2
Get physical toolkit

Nuggets

Physical toolkit of behavioural insights for running workshops

Get toolkit
3
Run better workshops

Training

Learn how to apply insights with creative confidence

Learn methods
We enable better decisions by making sense of behavioural research
Get the toolkit

Nuggets

Physical toolkit of behavioural insights to make better decisions

Get toolkit
Learn the methods

Training

Learn how to apply insights with creative confidence

Book training
Master the combinations

Cookbook

The latest insights grouped to solve your problems

Get Cooking
We enable better decisions by making sense of behavioural research

Coglode enables better decisions by making sense of behavioural research.

Cognitive Lode - Playbook of cognitive biases & psych research | Product Hunt