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March 29, 2023

Prospect Theory

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Why does losing $10 hurt more than getting $10 feels good? How does this bias our decisions?

Introducing Recipes

Step-by-step applied behavioural science

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Hands-on sessions providing a language and framework to apply behavioural insights

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Latest Case studies

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Real world, practical examples of Nuggets used "In The Wild"

From Mini-Cheddars to iPhone Mini: The surprise and delight of "Super Substitutes"

Unsuspecting customers of UK Supermarket Tesco are met with a mysterious, expected item in their weekly shop. What's going on?

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Using price locks to create reassuring certainty

How supermarket Co-op are highlighting that the cost of your groceries aren't increasing, during a time when everything else appears to be.

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Making statistics hit hard

By making abstract facts more relatable and personal, we create a powerful opportunity to change perceptions and behaviour. This campaign is a great example.

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The latest behavioural insights distilled, applied and combined

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We enable better decisions by making sense of behavioural research
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Physical toolkit of behavioural insights to make better decisions

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The latest insights grouped to solve your problems

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We enable better decisions by making sense of behavioural research

Coglode enables better decisions by making sense of behavioural research.

Cognitive Lode - Playbook of cognitive biases & psych research | Product Hunt