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January 12, 2023

Certainty Effect

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If tomorrow is inherently unknown, how can we use certainty to feel better today?

Introducing Recipes

Step-by-step applied behavioural science

Next interactive Trainings

Hands-on sessions providing a language and framework to apply behavioural insights

17 Mar

2023

Individuals

Everything you need to apply insights artfully

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Teams

Solve problems at scale with a common behavioural language

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Latest Nuggets

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Bite-size behavioural research papers to help you understand and solve problems

Endowed Progress Effect

We reach our goals faster when we have help getting started

Entourage Effect

Our status is elevated when we share our VIP treatment

Goal Gradient Effect

Our efforts increase the closer we are to task completion

Limited Access

We place greater value in things when there are barriers placed around them

Reciprocity

We’re hardwired to return kindness received

Reciprocity Decay

Our desire to give back wanes rapidly with time

Latest Case studies

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Real world, practical examples of Nuggets used "In The Wild"

Making statistics hit hard

By making abstract facts more relatable and personal, we create a powerful opportunity to change perceptions and behaviour. This campaign is a great example.

Wait, and you shall be rewarded

Money and short-term thinking are a match made in hell, leading to spontaneous decisions that can cause great harm. With their Vault, Coinbase have a solution to this problem, slowing down decision-making with a few extra steps...

Out of sight, out of mind

Surfacing quantifiable data can be a powerful driver of behaviour, but it can also cause stress, comparison and feelings of inadequacy. Instagram understand this and now offer a way to avoid such discomfort. Just how does it work at a behavioural level?