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January 12, 2023

Certainty Effect

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If tomorrow is inherently unknown, how can we use certainty to feel better today?

Introducing Recipes

Step-by-step applied behavioural science

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Next interactive Trainings

Hands-on sessions providing a language and framework to apply behavioural insights

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2023

Individuals

Everything you need to apply insights artfully

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Latest Case studies

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Real world, practical examples of Nuggets used "In The Wild"

Making statistics hit hard

By making abstract facts more relatable and personal, we create a powerful opportunity to change perceptions and behaviour. This campaign is a great example.

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Wait, and you shall be rewarded

Money and short-term thinking are a match made in hell, leading to spontaneous decisions that can cause great harm. With their Vault, Coinbase have a solution to this problem, slowing down decision-making with a few extra steps...

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Out of sight, out of mind

Surfacing quantifiable data can be a powerful driver of behaviour, but it can also cause stress, comparison and feelings of inadequacy. Instagram understand this and now offer a way to avoid such discomfort. Just how does it work at a behavioural level?

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The latest behavioural insights distilled, applied and combined

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Physical toolkit of behavioural insights for running workshops

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We enable better decisions by making sense of behavioural research
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Nuggets

Physical toolkit of behavioural insights to make better decisions

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Cookbook

The latest insights grouped to solve your problems

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We enable better decisions by making sense of behavioural research

Coglode enables better decisions by making sense of behavioural research.

Cognitive Lode - Playbook of cognitive biases & psych research | Product Hunt