Understand behaviour.
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July 27, 2022

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Why do we perceive the same reality differently based on how it's presented?

Making an impact at scale

The Knowledge Gap Problem

Why Behavioural Science doesn't scale, and what to do about it…

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Latest Case studies

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Real world, practical examples of Nuggets used "In The Wild"

Making statistics hit hard

By making abstract facts more relatable and personal, we create a powerful opportunity to change perceptions and behaviour. This campaign is a great example.

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Wait, and you shall be rewarded

Money and short-term thinking are a match made in hell, leading to spontaneous decisions that can cause great harm. With their Vault, Coinbase have a solution to this problem, slowing down decision-making with a few extra steps...

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Out of sight, out of mind

Surfacing quantifiable data can be a powerful driver of behaviour, but it can also cause stress, comparison and feelings of inadequacy. Instagram understand this and now offer a way to avoid such discomfort. Just how does it work at a behavioural level?

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Cookbook

The latest behavioural insights distilled, applied and combined

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Nuggets

Physical toolkit of behavioural insights for running workshops

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We enable better decisions by making sense of behavioural research
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Nuggets

Physical toolkit of behavioural insights to make better decisions

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Cookbook

The latest insights grouped to solve your problems

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We enable better decisions by making sense of behavioural research

Coglode enables better decisions by making sense of behavioural research.

Cognitive Lode - Playbook of cognitive biases & psych research | Product Hunt