Cookbook

A unique compendium of the latest behavioural insights, distilled, applied and combined to strengthen your ideas

Join us live on
March 29, 2023

Prospect Theory

Why does losing $10 hurt more than getting $10 feels good? How does this bias our decisions?

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Introducing Recipes

Step-by-step applied behavioural science

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Next interactive Trainings

Hands-on sessions providing a language and framework to apply behavioural insights

11
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12 May
2023

Individuals

Everything you need to apply insights artfully

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9.6 NPS
Now booking privately for April

Teams

Solve problems at scale with a common behavioural language

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Multiple timezones available

Latest Case studies

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Real world, practical examples of Nuggets used "In The Wild"

Pricing

Tipping in the age of convenience

How Deliveroo uses positive, reciprocal feedback and round pricing to increase generosity.

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Branding

Mooving with the times

How Flora’s marketing campaign cleverly prompts individuals to reject conformity by opting for a new, unherd-of butter.

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Experience

Extra-purrestrial exploration

What do you get if you cross a spaceship, a cat, and a set of instructions? A whole lot of unexpected adventure, that's what.

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Cookbook Changelog

Feature

Cookbook for Teams announced
Cookbook for Teams announced
This week
Mar 2023

New Nugget In The Wild

Deliveroo's tipping system, behaviourally deconstructed
Deliveroo's tipping system, behaviourally deconstructed
This week
Feb 2023

Improvement

Nuggets In The Wild component redesigned and rebuilt
Nuggets In The Wild component redesigned and rebuilt
This week
Feb 2023

Feature

Completed core of forthcoming Nuggets Library for Figma
Completed core of forthcoming Nuggets Library for Figma
This week
Feb 2023

New Nugget In The Wild

Flora case study into overcoming stagnant social proof
Flora case study into overcoming stagnant social proof
This week
Feb 2023

Coglode Live

Open Access Prospect Theory Event added
Open Access Prospect Theory Event added
This week
Feb 2023

New Nugget In The Wild

Case study that reframes product waste into a playful second life for cats
Case study that reframes product waste into a playful second life for cats
This week
Feb 2023

Improvement

Improved persistent login pane
Improved persistent login pane
This week
Feb 2023

New Pairing

New combo of Nuggets that reinforce the 'best' choice centrally
New combo of Nuggets that reinforce the 'best' choice centrally
This week
Feb 2023

Cookbook Changelog

Feature

Cookbook for Teams announced
Cookbook for Teams announced
This week
Mar 2023

New Nugget In The Wild

Deliveroo's tipping system, behaviourally deconstructed
Deliveroo's tipping system, behaviourally deconstructed
This week
Feb 2023

Improvement

Nuggets In The Wild component redesigned and rebuilt
Nuggets In The Wild component redesigned and rebuilt
This week
Feb 2023

Feature

Completed core of forthcoming Nuggets Library for Figma
Completed core of forthcoming Nuggets Library for Figma
This week
Feb 2023

New Nugget In The Wild

Flora case study into overcoming stagnant social proof
Flora case study into overcoming stagnant social proof
This week
Feb 2023

Coglode Live

Open Access Prospect Theory Event added
Open Access Prospect Theory Event added
This week
Feb 2023

New Nugget In The Wild

Case study that reframes product waste into a playful second life for cats
Case study that reframes product waste into a playful second life for cats
This week
Feb 2023

Improvement

Improved persistent login pane
Improved persistent login pane
This week
Feb 2023

New Pairing

New combo of Nuggets that reinforce the 'best' choice centrally
New combo of Nuggets that reinforce the 'best' choice centrally
This week
Feb 2023
Our mission is to help people make better decisions with the latest behavioural research
© 2013-2023 Coglode

Apply behavioural insights
with confidence.

1
Learn new insights

Cookbook

The latest behavioural insights distilled, applied and combined

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2
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Nuggets

Physical toolkit of behavioural insights for running workshops

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3
Run better workshops

Training

Learn how to apply insights with creative confidence

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We enable better decisions by making sense of behavioural research
Get the toolkit

Nuggets

Physical toolkit of behavioural insights to make better decisions

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Learn the methods

Training

Learn how to apply insights with creative confidence

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Master the combinations

Cookbook

The latest insights grouped to solve your problems

Get Cooking
We enable better decisions by making sense of behavioural research

Coglode enables better decisions by making sense of behavioural research.

Cognitive Lode - Playbook of cognitive biases & psych research | Product Hunt