Coglode Cookbook
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We spend refunds faster than our other money because they're already tagged for spending and are free of obligations.
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In situations where we're unsure, distracted or tired, we'll opt for the default choice presented to us, even if it might not be in our best interests...
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Our deep need for control of our future means that, even when we're presented two options that we've had no say over, we're more likely to choose...
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We place high value on products that provide us even small ways to show off our identity and extend our sense of self beyond our human form...
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Merely by having a bowl of salty nuts "salient" in eye view on a table you're sitting at, you're more likely to eat them. However, simply hiding them in the cupboard will dramatically reduce your snacking.
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We prefer round prices like $10 for quality products over $9.75 because they feel more trustworthy and easier to process...
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