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Nuggets
Impact
new
Pairings
Cheat Sheets
In The Wild
Coglode Live
Impact
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impacts by
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Loyalty
Conversion
Compliance
Donations
Avoiding Danger
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Travel
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Entertainment
Consulting
Food
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Manufacturing
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© 2013-25 Coglode
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Nuggets
All
Product Development
Pricing
Loyalty
Experience
Conversion
Branding
The User Storyy
Coglode
's Nuggets
0
's Nuggets
Pairings
Cheat Sheets
Nuggets In The Wild
Coglode Live!
Cheat Sheets
PRO
Overcome Reactance
Overcome Status Quo
Overcome Risk Aversion
Onboarding
Excitement
Change
Confidence
Overcome Reactance
Overcome Status Quo
Overcome Risk Aversion
Onboarding
Excitement
Change
Confidence
© 2013-22 Coglode
All Nuggets
My Nuggets
+18%
Onboarding
By redesigning a key step in the sign-up process to reduce friction and overwhelm.
Technology
Onboarding
Virgin Mobile
with
Default Effect
with
Salience
See how
Coming next
+12%
Active savers
By surfacing more granular awareness and control of a customer's investments.
Finance
Habit-forming
Stash
with
Autonomy Bias
with
Salience
See how
Coming next
$4.8m
Fraud saving / year
By redesigning account sign-up to make clear the legal compliance process.
Entertainment
Compliance
William Hill
with
Authority
with
Salience
See how
Coming next
+20%
Conversion
By serving personalised content and offers based on segmentation through key user data.
Finance
Conversion
Visa
with
Self-Expression
See how
Coming next
+44%
Paid subscriptions
By highlighting real user reviews and 5* ratings on the paywall screen.
Wellness
Conversion
Runtastic
with
Social Proof
with
Goal Priming
See how
Coming next
+72%
Average savings
By dividing payments into two chunks and placing them in sealed envelopes, decorated with photos of their children.
Consulting
Task Completion
Ideas42
with
Segregation Effect
with
Salience
See how
Coming next
+14%
Retention
By reframing the onboarding time window to 3 months to set realistic expectations about when to see ROI.
Technology
Loyalty
Google
with
Framing
See how
Coming next
+30%
Donation size
By increasing the pre-filled default donation value to $60 up from $30.
Charity
Donations
Charity: Water
with
Anchoring
with
Default Effect
See how
Coming next
+15%
Paid subscriptions
By redesigning the onboarding process to eliminate confusion and highlight Airtable's key value proposition.
Technology
Conversion
Airtable
with
Zeigarnik Effect
with
Endowed Progress Effect
See how
Coming next
+40%
Conversion
By prioritising the credit check earlier in the loan application process.
Finance
Conversion
Upstart
with
Certainty Effect
with
Zeigarnik Effect
See how
Coming next
-13%
Calories consumed
By changing the size options and labelling of takeaway food choices.
Food
Avoiding Danger
Nesta
with
Framing
with
Default Effect
See how
Coming next
+25%
Loan applications
By simplifying their loan application, removing unnecessary requests and improving the order of remaining form fields.
Finance
Task Completion
Global Credit Union
with
Fluency Shortcut
with
Friction
See how
Coming next
2.5x
Response rate
By surfacing key information at the top of letters, making it easier for 200,000 customers to take action.
Finance
Communication
Financial Conduct Authority
with
Salience
See how
Coming next
+4.5%
Conversion
By surfacing food options more clearly by default instead of hiding them behind a menu button.
Food
Conversion
Delivery Hero
with
Salience
with
Default Effect
See how
Coming next
No results right now...
...but we're adding all the time
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