By redesigning account sign-up to make clear the legal compliance process.

By redesigning a key step in the sign-up process to reduce friction and overwhelm.

By surfacing more granular awareness and control of a customer's investments.

By serving personalised content and offers based on segmentation through key user data.

By highlighting real user reviews and 5* ratings on the paywall screen.

By dividing payments into two chunks and placing them in sealed envelopes, decorated with photos of their children.

By reframing the onboarding time window to 3 months to set realistic expectations about when to see ROI.

By increasing the pre-filled default donation value to $60 up from $30.

By redesigning the onboarding process to eliminate confusion and highlight Airtable's key value proposition.

By prioritising the credit check earlier in the loan application process.

By changing the size options and labelling of takeaway food choices.

By simplifying their loan application, removing unnecessary requests and improving the order of remaining form fields.

By surfacing key information at the top of letters, making it easier for 200,000 customers to take action.

By surfacing food options more clearly by default instead of hiding them behind a menu button.