Impact
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© 2013-25 Coglode
+18%
Onboarding
By redesigning a key step in the sign-up process to reduce friction and overwhelm.
+12%
Active savers
By surfacing more granular awareness and control of a customer's investments.
$4.8m
Fraud saving / year
By redesigning account sign-up to make clear the legal compliance process.
+20%
Conversion
By serving personalised content and offers based on segmentation through key user data.
+44%
Paid subscriptions
By highlighting real user reviews and 5* ratings on the paywall screen.
+72%
Average savings
By dividing payments into two chunks and placing them in sealed envelopes, decorated with photos of their children.
+14%
Retention
By reframing the onboarding time window to 3 months to set realistic expectations about when to see ROI.
+30%
Donation size
By increasing the pre-filled default donation value to $60 up from $30.
+15%
Paid subscriptions
By redesigning the onboarding process to eliminate confusion and highlight Airtable's key value proposition.
+40%
Conversion
By prioritising the credit check earlier in the loan application process.
-13%
Calories consumed
By changing the size options and labelling of takeaway food choices.
+25%
Loan applications
By simplifying their loan application, removing unnecessary requests and improving the order of remaining form fields.
2.5x
Response rate
By surfacing key information at the top of letters, making it easier for 200,000 customers to take action.
+4.5%
Conversion
By surfacing food options more clearly by default instead of hiding them behind a menu button.

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