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Branding

Fluency Shortcut

Statements that are easier to understand are more believable

Self-Expression

We constantly seek out ways to communicate our identity to others

Storyteller Bias

We’re more persuaded by and better recall those who tell stories

Nostalgia Effect

Thinking about the past makes us want to spend more now

Rhyme As Reason Effect

Rhyming statements that you hear, they are seen as more sincere

Halo Effect

We incorrectly transfer judgements of known attributes onto other unrelated or unknown ones

Devil Effect

Our perception of a single negative attribute unfairly bleeds into other unrelated areas

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Branding

Fluency Shortcut

Statements that are easier to understand are more believable

Self-Expression

We constantly seek out ways to communicate our identity to others

Storyteller Bias

We’re more persuaded by and better recall those who tell stories

Nostalgia Effect

Thinking about the past makes us want to spend more now

Rhyme As Reason Effect

Rhyming statements that you hear, they are seen as more sincere

Halo Effect

We incorrectly transfer judgements of known attributes onto other unrelated or unknown ones

Devil Effect

Our perception of a single negative attribute unfairly bleeds into other unrelated areas