Loyalty

Status

We constantly look for ways to improve how others see us

Reciprocity

We’re hardwired to return kindness received

Endowed Progress Effect

We reach our goals faster when we have help getting started

Rewards

We change our behavior when given gifts that reinforce actions and goals

Limited Access

We place greater value in things when there are barriers placed around them

Tiny Habits

We're more likely to reach goals when broken down into smaller ones

Goal Gradient Effect

Our efforts increase the closer we are to task completion

Reciprocity Decay

Our desire to give back wanes rapidly with time

Entourage Effect

Our status is elevated when we share our VIP treatment

Pairings

Loyalty

Give what is otherwise hard to come by

When rewarding behaviour, consider gifts that are rare or cannot be attained by any other means. For example, consider manufacturing a product that can only be attained by those on the highest tiers of your loyalty programme. Or, an invitation to special event that only happens once a year.

Where can you provide a scarce reward to make people feel valued? Remember, scarce needn't mean expensive, just restricted in public supply.

Loyalty

Status

We constantly look for ways to improve how others see us

Reciprocity

We’re hardwired to return kindness received

Endowed Progress Effect

We reach our goals faster when we have help getting started

Rewards

We change our behavior when given gifts that reinforce actions and goals

Limited Access

We place greater value in things when there are barriers placed around them

Tiny Habits

We're more likely to reach goals when broken down into smaller ones

Goal Gradient Effect

Our efforts increase the closer we are to task completion

Reciprocity Decay

Our desire to give back wanes rapidly with time

Entourage Effect

Our status is elevated when we share our VIP treatment