Don't just learn
behavioural science, use it.
Master behavioural science as a team
Foundations
Learn and apply the powerful language of human behaviour
Our flagship one-day programme provides the tools and framework to solve problems behaviourally
Group size
8-25
Cost
£595-695 per person
Location
In-person or remote
Length
In-person: 1 day
Remote: 2 half-days
Customisation?
Yes
Outcomes
Speak a shared new language
Have your team learn a powerful new language to solve problems through a powerful new behavioural lens.
Get your team to DO-IT
Master our 4-part framework for solving problems behaviourally: Define, Overcome, Ideate and Test!
Customise the session
With your own business challenge to solve, show ROI and create seamless and practical next steps for the team.
Solve real case studies
Our Foundations course is packed full of examples of behavioural science that we ask you to solve first before revealing.
Get Nuggets
All attendees receive a box of our highly-popular physical toolkit of bite-size behavioural research. They're addictive!
Give your team confidence
Strengthen the team's real world understanding and use of behavioural science, backed up with evidence.
Course
Day 1
Introduction & first half of Coglode’s DO-IT framework - 3.5 hrs
1. Intro & Best Practices
Get up to speed regarding the fundamentals of behavioural insights and acquire a set of best practices for applying research.
Case study: Nuggets behavioural deconstruction
2. Defining
Learn the importance of defining an emotional outcome alongside a behavioural one and determining a measure for success.
Case study: Increasing job seeker turn out rates with Behavioural Insights Team
3. Overcoming
Learn how to diagnose business problems through a behavioural lens to determine the behavioural barriers you wish to overcome.
Case study: Behavioural redesign of a filter coffee stand
Day 2
Second half of Coglode’s DO-IT framework - 3 hrs
4. Ideating
Explore the ways in which principles relate to one another and can be combined for maximum impact to artfully apply behavioural insights.
Case study: Reimagining dating through an emotional lens
5. Testing + customisations
Guidance on how to overcome your ‘God Complex’, develop an experimental mindset and perform successful behavioural experiments, based on your own business challenge if you like.
Case study: Increasing donor sign- ups with Behavioural Insights Team
6. Review
Final review of Coglode’s simple, four-step DO-IT framework to apply behavioural insights with confidence.
Open discussion and Q&A
Suitability
Coglode's Foundations programme is open to all, regardless of prior experience with behavioral science.
We tend to have a mix of Experience Designers, Strategists, Innovation and Marketing teams attend.
We recommend that you invite a broad subset of your team as the benefits of learning this new language together tend to break down barriers across departments.
Transform your team
From lost to literate
From being unable to explain ‘the why’ behind peoples’ decisions to grasping all the core BeSci concepts.
Biased to balanced
From blind guesses lacking in evidence to better decisions based on objective scientific research.
Ineffective to impactful
From not knowing how to apply the concepts to your work to being able to do so artfully and effectively.
Arrive fully equipped
All team members get a box of Nuggets, our powerful behavioural toolkit
Consultants
Stay ahead
We stay on top of the latest behavioural insights to save you precious time and keep you sharp.
DESIGN TEAMS
Create better ideas
Solve your design challenges behaviourally with our workshop-ready Box One Nuggets.
ORGANISATIONS
Master behaviour
Develop a culture of shared behavioural knowledge and win by designing smarter products.
We'll teach you how to use them to:
• Understand core principles
• Combine related principles
• Diagnose problems behaviourally
• Artfully apply them to your work
Keep learning long after
Get access to Cookbook, our platform of new insights & case studies
Consultants
Stay ahead
We stay on top of the latest behavioural insights to save you precious time and keep you sharp.
DESIGN TEAMS
Create better ideas
Solve your design challenges behaviourally with our workshop-ready Box One Nuggets.
ORGANISATIONS
Master behaviour
Develop a culture of shared behavioural knowledge and win by designing smarter products.
What attendees say
9.6 NPS average over the past 12 years
Team enquiries
Get everyone thinking through a behavioural lens
One-day workshop
With Coglode's CEO, Jerome Ribot
Core understanding of behavioural economics
1hr
An introduction to the world of behavioural research, and why it's so powerful for business.
An introduction to the world of behavioural research, and why it's so powerful for business.
Introducing Nuggets
30m
A brief introduction to Nuggets, how they work and a first hands-on.
A brief introduction to Nuggets, how they work and a first hands-on.
Nuggets warm-up with Kelly’s Cupcakes
1hr
A warm-up task to create familiarity with Nuggets, rapidly consuming and applying them to solve the problems of a fictional business.
A warm-up task to create familiarity with Nuggets, rapidly consuming and applying them to solve the problems of a fictional business.
Solving problems behaviourally
3hrs
Using Nuggets to create a series of behaviourally-led ideas to help solve three pre-defined design challenges your organisation currently face.
Using Nuggets to create a series of behaviourally-led ideas to help solve three pre-defined design challenges your organisation currently face.
Behavioural Tools
45m
Demonstration of supporting frameworks to integrate behavioural research into your team's existing design processes.
Demonstration of supporting frameworks to integrate behavioural research into your team's existing design processes.
Behavioural Forum
30m
Open discussion with the team regarding best practices. The aim is to equip entire teams to confidently use behavioural research every day on their projects.
Open discussion with the team regarding best practices. The aim is to equip entire teams to confidently use behavioural research every day on their projects.
Nuggets Box One
All the core principles, painstakingly distilled for instant impact
We've spent over 10,000 hours these past two years finding, reading and translating the most important and influential behavioural research, so you don't have to.
Box One offers the foundational behavioural knowledge your team can use straight away for design workshops and planning sessions to build better products.
"It's the first time I've seen behavioural science turned into a workshop-style toolkit that you can use to build better, more effective products."
Jaz Blakeston-Petch, Product Owner, National Lottery UK
Nuggets Badges
Document your behavioural concepts
When the design team come up with concepts for the product, highlighting the behavioural principles behind their ideas is essential.
We've created Nuggets Badges for you to use as part of the digital design documentation process. This reusable .Sketch document is included as part of the Training package.
“LOVE the sketch badges.
These are great - I'll be adding these to our process”
Craig Watson, Product Owner, Spotify
Behavioural Design for Agile Teams
Defining stories & features behaviourally
To ensure that behavioural thinking is a consideration within agile teams, we've created Product Feature cards.
These allow Product Owners to define and clearly communicate the relevant behavioural insights to the design team, on a feature-by-feature basis.
“Setting behavioural priorities is vital. However, each feature that a product owner is looking to build has its own behavioural consideration. Highlighting the behaviour in an agile way like this is both incredibly powerful and helpful for the production team.”
Brad Legge, Head of Production, ribot
A behavioural toolkit for world-class teams
Leading product design teams, like those at Spotify use Coglode’s behavioural toolkit to help create award-winning products that users love.
Our Training package contains everything your team need to weave behavioural thinking throughout your own processes and create better products too.
Package includes
Full-day team workshop
w/ Coglode CEO. 10+ years experience
Full suite of 36 Foundational Nuggets
Guided application on live projects
Sketch badges for digital docs
Agile Toolkit for Behavioural Design
Behavioural Experiment Canvas
£3950
Starting price
Fully booked until Mid-May
Other Rates *
Quarterly behavioural facilitation
4x half-day team support sessions
4x half-day team support sessions
£1250 x 4
Behavioural consultancy
Hands-on project support on a day-by-day basis
Hands-on project support on a day-by-day basis
£1800
* For Coglode's creator, Jerome Ribot - UK & EU only - Submit requests via contact form below
Common Questions
No items found.
“Awesome. Helped bake behavioral insights into our design process.”
Craig Watson, Product Owner, Growth Team
Thank you! Coglode's Founder will be in contact shortly.
