Discover the mysterious, hidden language explaining the why behind our decisions
Length
1 hour
Group size
20-100
Requirements
None
With interactive group exercises and impressive case studies showing the ROI of behavioural science.
Watch as we unveil the mysterious, hidden language explaining the why behind our decisions.
Containing Best Practices, more applied case studies and next steps on how to get your team applying behavioural insights.
That would be revealing too much...
Witness ROI of Behavioural Science and strategic potential at scale
Spread excitement and see impact of a common behavioural language
Looking to specialise in applied Behavioural Science for clients
Aiming to reimagine industries with Behavioural Science
Our popular one-day programme provides the tools and framework to solve problems behaviourally
Length
1 day
Group size
8-14
Requirements
None
Unlock and learn a powerful new language that your whole team can use to solve problems through a behavioural lens.
Get access to our 4-part framework for solving problems behaviourally: Define, Overcome, Ideate and Test!
All attendees receive a box of our highly-popular physical toolkit of bite-size behavioural research. They're addictive!
All participants get 3 months of access to our new digital platform, Cookbook, to take your ideas to the next level.
Our Foundations course is packed full of examples of behavioural science that we ask you to solve first before revealing.
To conclude, all attendees receive a beautiful, personalised document certifying they've completed Coglode Foundations.
Introduction & first half of Coglode’s DO-IT framework - 3.5 hrs
Get up to speed regarding the fundamentals of behavioural insights and acquire a set of best practices for applying research.
Case study: Nuggets behavioural deconstruction
Learn the importance of defining an emotional outcome alongside a behavioural one and determining a measure for success.
Case study: Increasing job seeker turn out rates with Behavioural Insights Team
Learn how to diagnose business problems through a behavioural lens to determine the behavioural barriers you wish to overcome.
Case study: Behavioural redesign of a filter coffee stand
Second half of Coglode’s DO-IT framework - 3 hrs
Explore the ways in which principles relate to one another and can be combined for maximum impact to artfully apply behavioural insights.
Case study: Reimagining dating through an emotional lens
Guidance on how to overcome your ‘God Complex’, develop an experimental mindset and perform successful behavioural experiments.
Case study: Increasing donor sign- ups with Behavioural Insights Team
Final review of Coglode’s simple, four-step DO-IT framework to apply behavioural insights with confidence.
Open discussion and Q&A
Coglode's Foundations programme is open to all, regardless of prior experience with behavioral science.
We tend to have a mix of Experience Designers, Strategists, Innovation and Marketing teams attend.
We recommend that you invite a broad subset of your team as the benefits of learning this new language together tend to break down barriers across departments.
Guided workshop solving a problem of your choice to show measurable impact of behavioural science
Length
1 day
Group size
8-10
Requirements
Foundations
Solve your own business challenge that demonstrates quantifiable return on investment to your organisation.
Have your team Define, Overcome, Ideate and Test their way through a real project challenge of your choosing.
Use our Behavioural Experiment Canvas to work through the challenge in a step-by-step fashion.
Get guidance on successful rollout of your interventions, deconstruction of results and any next-step iterations.
Applied sessions can be seamlessly woven into both the "Double Diamond" and sprint-based, agile development workflows.
Apply behavioural science to solve challenges in a structured, creative and repeatable framework.
1 hr - 1 week before
Apply behavioural science to solve challenges in a structured, creative and repeatable framework.
Half-day 1
Apply behavioural science to solve challenges in a structured, creative and repeatable framework.
Half-day 2
Apply behavioural science to solve challenges in a structured, creative and repeatable framework.
Half-day 3 - one month after
A session run roughly a month after testing to assess impact and next steps with the key stakeholders.
We will be utilising both the framework and language learnt in the Foundational Course so attendees must have already attended this either on their own or as a team session.
This advanced course is designed to help teams further their confidence and demonstrate real-world use of behavioural science by focussing in on particular agreed-upon problem.
In order to run a series of behavioral experiments, it’s crucial that the scope is sufficently-narrow to implement the required changes within a month. We have a pre-workshop checklist to help with this process.
Drop us a line with your behavioural needs
Apply Nuggets, your research sidekick
Learn how to solve problems behaviourally
Highly actionable.
No fluff.
Join us live, worldwide
Don’t just learn it. Do it.
Leave with your Nuggets
speak and apply the language of behavioural science
Our reusable framework that you can use to make better decisions daily
...through a behavioural lens, overcoming the principles that prevent change
...using the Nuggets system to create better, original ideas with greater impact
Overcome risk aversion and improve decision impact
Using guided case studies against which you can compare
Get up to speed regarding the fundamentals of behavioural economics
Learn how to avoid “dark patterns” and apply behavioural principles with nuanced finesse
Determine how to perform behavioural experiments to validate ideas
Discover how principles relate to one another and can be combined for maximum impact
Learn how to diagnose business problems through a behavioural lens
Understand how to set the key behavioural drivers of a project
Receive your Nuggets and graduate from Coglode Academy
Lead Trainer
London School of Economics
Supporting Trainer
Ex-Hyper-Island, School of Life
Supporting Trainer
Coglode Founder
The balance between theory, case studies, group exercises and feedback was spot-on! It's been one of the most engaging and rewarding sessions I've experienced. Looking forward to using these lovely Nuggets in workshops to come!
I've always loved Coglode and am fascinated by all the research coming out, but coming to the Academy was on another level. Can't wait to put into practice some of the principles I've learnt here...
Incredible what you can learn in a day! Coglode Academy is well worth the investment. I took away so many insights and ideas that I can instantly apply to my work.
I had an absolute ball at Coglode Academy! It was really great to get stuck into the Nuggets. I loved the bridge between research and product design and really looking forward to using them in my work…
I came away from Coglode Academy equipped with a new set of tools and excited to put them into practice. The course was delivered in a very engaging way, with a perfect balance between learning the theory behind cognitive principles and how to apply them.
A really well-thought-out and well-delivered day. Lots of practical takeaways and one of the few training courses which is guaranteed to change the way I work on projects in the future.
Coglode Academy gives structure and logic to seemingly open ended problems. As someone who can sometimes over do the information gathering and analysis it was really powerful to be able to pick a few paths and know that there's empirical reason behind my choices.
When the experience was so positive throughout, it is difficult to pin-point the most enjoyed feature, but the learned ability of actually applying the insights into practice is what will bring the most value in the longer-run.
Coglode Academy is probably the most thoroughly-planned course I've attended. I can genuinely say the day was fun, informative and I found it so inspirational!
Amazing way to learn and apply behavioural insights. Super fun day with you all.
Scientific research can be daunting and time consuming yet it's crucial for any decision making process. Coglode perfectly solves this by making research digestible, equipping us with the tools to apply it. Engaging, dynamic and so much fun!
I loved it! I came away with lots of learnings and new ideas to use in and for HSS. A really great mix of practical methods and inspirational case studies from the real world.
I loved how you structured the day and your ability to share and communicate the knowledge contained within the Nuggets; they are like gold to me now!
The Academy and the tools itself were the perfect balance of creatively scientific and scientifically creative!
One of the most valuable workshops we've ever had! Thanks so much Jerome and Roxy!
A very informative, insightful and fun day! I joined knowing very little about behavioural research but now have the knowledge and confidence to understand and start applying it to my work. I couldn't recommend the Academy more highly!
An amazing workshop. Anyone running a business or startup, I highly recommend you go to Coglode Academy.
One of the best and most practical workshops I've attended on behavioural science. If you're interested in understanding how people make decisions and designing around this, you should definitely attend.
We stay on top of the latest behavioural insights to save you precious time and keep you sharp.
Solve your design challenges behaviourally with our workshop-ready Box One Nuggets.
Develop a culture of shared behavioural knowledge and win by designing smarter products.
We'll teach you how to use them to:
• Understand core principles
• Combine related principles
• Diagnose problems behaviourally
• Artfully apply them to your work
On Nuggets: Bite-sized behavioural research papers
Quickly find the right Nugget with our dynamic search tool
Discover Nugget pairings to solve problems behaviourally
Real-world case studies of applied behavioural science
Start building up your own library of key Nuggets
Solve problems fast with our powerful groupings
Two energizing and highly interactive remote sessions in a group of 10
Box One of Coglode Nuggets (or Two if you have Box One!)
3 months of free access to Cookbook, our new digital platform
Methods for applying behavioural principles to your work
Ability to create ideas that will effectively change behaviour
Real case studies that show the impact of behavioural science
Get notified before our next date goes live
We're on the lookout for smart, energetic people to help us run Coglode Academy.
Send us a message!
Highly interactive and hands-on in both cases
Can be tailored according to your project outcomes or industry
We can train teams from 10 up to 100 people
We now offer English, French, German, Swedish and Norwegian
Consultancy to accelerate your team's impact on a specific project
We've spent over 10,000 hours these past two years finding, reading and translating the most important and influential behavioural research, so you don't have to.
Box One offers the foundational behavioural knowledge your team can use straight away for design workshops and planning sessions to build better products.
"It's the first time I've seen behavioural science turned into a workshop-style toolkit that you can use to build better, more effective products."
Jaz Blakeston-Petch, Product Owner, National Lottery UK
When the design team come up with concepts for the product, highlighting the behavioural principles behind their ideas is essential.
We've created Nuggets Badges for you to use as part of the digital design documentation process. This reusable .Sketch document is included as part of the Training package.
“LOVE the sketch badges.
These are great - I'll be adding these to our process”
Craig Watson, Product Owner, Spotify
To ensure that behavioural thinking is a consideration within agile teams, we've created Product Feature cards.
These allow Product Owners to define and clearly communicate the relevant behavioural insights to the design team, on a feature-by-feature basis.
“Setting behavioural priorities is vital. However, each feature that a product owner is looking to build has its own behavioural consideration. Highlighting the behaviour in an agile way like this is both incredibly powerful and helpful for the production team.”
Brad Legge, Head of Production, ribot
Leading product design teams, like those at Spotify use Coglode’s behavioural toolkit to help create award-winning products that users love.
Our Training package contains everything your team need to weave behavioural thinking throughout your own processes and create better products too.
Craig Watson, Product Owner, Growth Team
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