Teams
Individuals

Behavioural Science Training to take your team from amazed to amazing.

1. Magic Show

A live, interactive and powerful intro to behavioural science...

Discover the mysterious, hidden language explaining the why behind our decisions

Length
1 hour

Group size
20-100

Requirements
None

Outcomes

An hour of mind-bending, behavioural fun

With interactive group exercises and impressive case studies showing the ROI of behavioural science.

Discover a new, powerful language

Watch as we unveil the mysterious, hidden language explaining the why behind our decisions.

Leave with a Party Bag

Containing Best Practices, more applied case studies and next steps on how to get your team applying behavioural insights.

Structure

That would be revealing too much...

Suitability

Magic Show is designed for teams seeking behavioural impact

Senior Management

Witness ROI of Behavioural Science and strategic potential at scale

Teams

Spread excitement and see impact of a common behavioural language

Particularly relevant for

Consultancies

Looking to specialise in applied Behavioural Science for clients

Product teams

Aiming to reimagine industries with Behavioural Science

2. Foundations

Have your team speak the powerful language of human behavior

Our popular one-day programme provides the tools and framework to solve problems behaviourally

Length
1 day

Group size
8-14

Requirements
None

Outcomes

Speak a new language

Unlock and learn a powerful new language that your whole team can use to solve problems through a behavioural lens.

Learn to DO-IT

Get access to our 4-part framework for solving problems behaviourally: Define, Overcome, Ideate and Test!

Get Nuggets

All attendees receive a box of our highly-popular physical toolkit of bite-size behavioural research. They're addictive!

Get Cookbook

All participants get 3 months of access to our new digital platform, Cookbook, to take your ideas to the next level.

Solve real case studies

Our Foundations course is packed full of examples of behavioural science that we ask you to solve first before revealing.

Get your Certificate

To conclude, all attendees receive a beautiful, personalised document certifying they've completed Coglode Foundations.

Course

Day 1

Introduction & first half of Coglode’s DO-IT framework - 3.5 hrs

1. Intro & Best Practices

Get up to speed regarding the fundamentals of behavioural insights and acquire a set of best practices for applying research.

Case study: Nuggets behavioural deconstruction

2. Defining

Learn the importance of defining an emotional outcome alongside a behavioural one and determining a measure for success.

Case study: Increasing job seeker turn out rates with Behavioural Insights Team

3. Overcoming

Learn how to diagnose business problems through a behavioural lens to determine the behavioural barriers you wish to overcome.

Case study: Behavioural redesign of a filter coffee stand

Day 2

Second half of Coglode’s DO-IT framework - 3 hrs

4. Ideating

Explore the ways in which principles relate to one another and can be combined for maximum impact to artfully apply behavioural insights.

Case study: Reimagining dating through an emotional lens

5. Testing

Guidance on how to overcome your ‘God Complex’, develop an experimental mindset and perform successful behavioural experiments.

Case study: Increasing donor sign- ups with Behavioural Insights Team

6. Review

Final review of Coglode’s simple, four-step DO-IT framework to apply behavioural insights with confidence.

Open discussion and Q&A

Suitability

Coglode's Foundations programme is open to all, regardless of prior experience with behavioral science.

We tend to have a mix of Experience Designers, Strategists, Innovation and Marketing teams attend.

We recommend that you invite a broad subset of your team as the benefits of learning this new language together tend to break down barriers across departments.

3. Applied

Have your team show real-world behavioural impact

Guided workshop solving a problem of your choice to show measurable impact of behavioural science

Length
1 day

Group size
8-10

Requirements
Foundations

Outcomes

Show impact

Solve your own business challenge that demonstrates quantifiable return on investment to your organisation.

DO-IT together

Have your team Define, Overcome, Ideate and Test their way through a real project challenge of your choosing.

Get the Canvas

Use our Behavioural Experiment Canvas to work through the challenge in a step-by-step fashion.

Post-workshop analysis

Get guidance on successful rollout of your interventions, deconstruction of results and any next-step iterations.

Integrates with your processes

Applied sessions can be seamlessly woven into both the "Double Diamond" and sprint-based, agile development workflows.

Builds team confidence

Apply behavioural science to solve challenges in a structured, creative and repeatable framework.

Format and structure

1 hr - 1 week before

Pre-workshop scoping

Apply behavioural science to solve challenges in a structured, creative and repeatable framework.

Half-day 1

Define and Overcome stages

Apply behavioural science to solve challenges in a structured, creative and repeatable framework.

Half-day 2

Ideate and Test stages

Apply behavioural science to solve challenges in a structured, creative and repeatable framework.

Half-day 3 - one month after

Impact Analysis

A session run roughly a month after testing to assess impact and next steps with the key stakeholders.

Requirements

Have attended Foundations

We will be utilising both the framework and language learnt in the Foundational Course so attendees must have already attended this either on their own or as a team session.

For Teams only

This advanced course is designed to help teams further their confidence and demonstrate real-world use of behavioural science by focussing in on particular agreed-upon problem.

Tight scope

In order to run a series of behavioral experiments, it’s crucial that the scope is sufficently-narrow to implement the required changes within a month. We have a pre-workshop checklist to help with this process.

Our 3-step programme is all you need

Magic Show

See it

Foundations

Speak it

Applied

Do it

Team enquiries

Drop us a line with your behavioural needs

Team size
15
I want to... (please select)
Thank you! George will be in contact shortly.
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Join us for a day.
Apply behavioural science forever.

The tool

Apply Nuggets, your research sidekick

The methods

Learn how to solve problems behaviourally

...in one day

Highly actionable.
No fluff.

The best of all worlds

Coglode Training uniquely combines…

Online

Join us live, worldwide

+

Interactive

Don’t just learn it. Do it.

+

Physical

Leave with your Nuggets

Outcomes

Coglode Training is designed for high impact

Quickly understand

speak and apply the language of behavioural science

Learn to DO-IT

Our reusable framework that you can use to make better decisions daily

Diagnose problems

...through a behavioural lens, overcoming the principles that prevent change

Combine insights

...using the Nuggets system to create better, original ideas with greater impact

Form an experimental mind

Overcome risk aversion and improve decision impact

Solve real problems

Using guided case studies against which you can compare

Experience our modular, highly interactive course

Everything you need to understand and apply behavioural insights

Introduction to Behavioural Economics

Get up to speed regarding the fundamentals of behavioural economics

Best Practices

Learn how to avoid “dark patterns” and apply behavioural principles with nuanced finesse

Behavioural Testing

Determine how to perform behavioural experiments to validate ideas

Combining principles

Discover how principles relate to one another and can be combined for maximum impact

Behavioural Analysis

Learn how to diagnose business problems through a behavioural lens

Behavioural Prioritisation

Understand how to set the key behavioural drivers of a project  

Graduation ceremony

Receive your Nuggets and graduate from Coglode Academy  

A small group (for big ideas)

Join your Trainers and nine likeminded others

George

Lead Trainer
London School of Economics

Jon

Supporting Trainer
Ex-Hyper-Island, School of Life

+

Jerome

Supporting Trainer
Coglode Founder

That social proof bit

What our past trainees say...

Joyce Mak

Joyce Mak

Senior UX Designer,
Deloitte

The balance between theory, case studies, group exercises and feedback was spot-on! It's been one of the most engaging and rewarding sessions I've experienced. Looking forward to using these lovely Nuggets in workshops to come!

philip eeles

Philip Eeles

Co-founder,
Honest burgers

I've always loved Coglode and am fascinated by all the research coming out, but coming to the Academy was on another level. Can't wait to put into practice some of the principles I've learnt here...

Rebecca Pate

Rebecca Pate

Product Owner,
John Lewis

Incredible what you can learn in a day! Coglode Academy is well worth the investment. I took away so many insights and ideas that I can instantly apply to my work.

Benjamin Parry

Benjamin Parry

Design Researcher,
Clearleft

I had an absolute ball at Coglode Academy! It was really great to get stuck into the Nuggets. I loved the bridge between research and product design and really looking forward to using them in my work…

Joseph Van der Wee

Joseph Van der Wee

Tech Lead,
Capgemini

I came away from Coglode Academy equipped with a new set of tools and excited to put them into practice. The course was delivered in a very engaging way, with a perfect balance between learning the theory behind cognitive principles and how to apply them.

luke hay

Luke Hay

UX CONSULTANT,
Fresh Egg

A really well-thought-out and well-delivered day. Lots of practical takeaways and one of the few training courses which is guaranteed to change the way I work on projects in the future.

Steven Collings

Steven Collings

Head of Data, Zoopla

Coglode Academy gives structure and logic to seemingly open ended problems. As someone who can sometimes over do the information gathering and analysis it was really powerful to be able to pick a few paths and know that there's empirical reason behind my choices.

Roman Repovas

Roman Repovas

Promotions Manager,
All Stars Group

When the experience was so positive throughout, it is difficult to pin-point the most enjoyed feature, but the learned ability of actually applying the insights into practice is what will bring the most value in the longer-run.

Ed Lyon

Ed Lyon

UX Researcher, Receipt Bank

Coglode Academy is probably the most thoroughly-planned course I've attended. I can genuinely say the day was fun, informative and I found it so inspirational!

Flavio Lamenza

Flavio Lamenza

Senior UX Designer,
Vodafone

Amazing way to learn and apply behavioural insights. Super fun day with you all.

Naomi Cauchi

Naomi Cauchi

Training EXEC., British Venture Capitalists

Scientific research can be daunting and time consuming yet it's crucial for any decision making process. Coglode perfectly solves this by making research digestible, equipping us with the tools to apply it. Engaging, dynamic and so much fun!

Carlos saba

Carlos Saba

Co-founder,
happy startups

I loved it! I came away with lots of learnings and new ideas to use in and for HSS. A really great mix of practical methods and inspirational case studies from the real world.

Lucia Perez

Lucia Perez

Freelance UX Researcher

I loved how you structured the day and your ability to share and communicate the knowledge contained within the Nuggets; they are like gold to me now!

James Schock

James Schock

Project Manager, Tilt

The Academy and the tools itself were the perfect balance of creatively scientific and scientifically creative!

Joost Jongbloed

Joost Jongbloed

CEO and Co-Founder, Gradient

One of the most valuable workshops we've ever had! Thanks so much Jerome and Roxy!

Steven Tran

Steven Tran

Intelligence Analyst, Cazoo

A very informative, insightful and fun day! I joined knowing very little about behavioural research but now have the knowledge and confidence to understand and start applying it to my work. I couldn't recommend the Academy more highly!

Richard Humphris

Richard Humphris

CEO, Polygon

An amazing workshop. Anyone running a business or startup, I highly recommend you go to Coglode Academy.

Lindsay scott

Lindsay scott

Financial Consultant

One of the best and most practical workshops I've attended on behavioural science. If you're interested in understanding how people make decisions and designing around this, you should definitely attend.

Arrive fully-equipped

Trainees get a box of Nuggets, our powerful behavioural toolkit

Consultants

Stay ahead

We stay on top of the latest behavioural insights to save you precious time and keep you sharp.

Journals covered
DESIGN TEAMS
Create better ideas

Solve your design challenges behaviourally with our workshop-ready Box One Nuggets.

Peek inside Box One
ORGANISATIONS

Master behaviour

Develop a culture of shared behavioural knowledge and win by designing smarter products.

See how we train your team


We'll teach you how to use them to:

Understand core principles
Combine related principles
Diagnose problems behaviourally
Artfully apply them to your work

More info

Leave with Cookbook

3 months free access to our new digital platform

Snack

On Nuggets: Bite-sized behavioural research papers

Search

Quickly find the right Nugget with our dynamic search tool

Combine

Discover Nugget pairings to solve problems behaviourally

Get real

Real-world case studies of applied behavioural science

Collect

Start building up your own library of key Nuggets

Cheat!

Solve problems fast with our powerful groupings

More on Cookbook
GET STARTED WITH FOREST

Get and learn how to use Nuggets

All attendees will be presented with a full box of Nuggets.
Existing Box One owners will be presented with Box Two.

Find out more

Join us

For our next Academy!

Two energizing and highly interactive remote sessions in a group of 10

Box One of Coglode Nuggets (or Two if you have Box One!)

3 months of free access to Cookbook, our new digital platform

Methods for applying behavioural principles to your work

Ability to create ideas that will effectively change behaviour

Real case studies that show the impact of behavioural science

Oct

Oct

6
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7
Thu
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Fri
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£750

+ VAT

Save £300

Book seat(s)

Nov

Nov

10
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11
Thu
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Fri
2-5BST

£750

+ VAT

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Book seat(s)

2-5pm GMT

Want to join in future?

Get notified before our next date goes live

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Want to get even more involved?

We're on the lookout for smart, energetic people to help us run Coglode Academy.
Send us a message!

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Training for your team?

Get everyone thinking and designing behaviourally

Remote or in-person

Highly interactive and hands-on in both cases

Customisable

Can be tailored according to your project outcomes or industry

Scaleable

We can train teams from 10 up to 100 people

Multi-lingual

We now offer English, French, German, Swedish and Norwegian

Post-training support

Consultancy to accelerate your team's impact on a specific project

Enquiries

One-day workshop

With Coglode's CEO, Jerome Ribot

Core understanding of behavioural economics 1hr
An introduction to the world of behavioural research, and why it's so powerful for business.
Introducing Nuggets 30m
A brief introduction to Nuggets, how they work and a first hands-on. 
Nuggets warm-up with Kelly’s Cupcakes 1hr
A warm-up task to create familiarity with Nuggets, rapidly consuming and applying them to solve the problems of a fictional business.
Solving problems behaviourally 3hrs
Using Nuggets to create a series of behaviourally-led ideas to help solve three pre-defined design challenges your organisation currently face.
Behavioural Tools 45m
Demonstration of supporting frameworks to integrate behavioural research into your team's existing design processes.
Behavioural Forum 30m
Open discussion with the team regarding best practices. The aim is to equip entire teams to confidently use behavioural research every day on their projects.

Nuggets Box One

All the core principles, painstakingly distilled for instant impact

We've spent over 10,000 hours these past two years finding, reading and translating the most important and influential behavioural research, so you don't have to.

Box One offers the foundational behavioural knowledge your team can use straight away for design workshops and planning sessions to build better products.

"It's the first time I've seen behavioural science turned into a workshop-style toolkit that you can use to build better, more effective products."

Jaz Blakeston-Petch, Product Owner, National Lottery UK

Nuggets Badges

Document your behavioural concepts

When the design team come up with concepts for the product, highlighting the behavioural principles behind their ideas is essential.

We've created Nuggets Badges for you to use as part of the digital design documentation process. This reusable .Sketch document is included as part of the Training package.

“LOVE the sketch badges.
These are great - I'll be adding these to our process”

Craig Watson, Product Owner, Spotify

Behavioural Design for Agile Teams

Defining stories & features behaviourally

To ensure that behavioural thinking is a consideration within agile teams, we've created Product Feature cards.

These allow Product Owners to define and clearly communicate the relevant behavioural insights to the design team, on a feature-by-feature basis.

“Setting behavioural priorities is vital. However, each feature that a product owner is looking to build has its own behavioural consideration. Highlighting the behaviour in an agile way like this is both incredibly powerful and helpful for the production team.”

Brad Legge, Head of Production, ribot

A behavioural toolkit for world-class teams

Leading product design teams, like those at Spotify use Coglode’s behavioural toolkit to help create award-winning products that users love.

Our Training package contains everything your team need to weave behavioural thinking throughout your own processes and create better products too.

Package includes

  • Full-day team workshop
  • w/ Coglode CEO. 10+ years experience
  • Guided application on live projects
£3950
Starting price
Enquire
Fully booked until Mid-May
Other Rates *
Quarterly behavioural facilitation
4x half-day team support sessions
£1250 x 4
Behavioural consultancy
Hands-on project support on a day-by-day basis
£1800
* For Coglode's creator, Jerome Ribot - UK & EU only - Submit requests via contact form below

Common Questions

No items found.
“Awesome. Helped bake behavioral insights into our design process.”

Craig Watson, Product Owner, Growth Team 

Thank you! Caroline will be in contact shortly.
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Remote + Live