1-2 weeks before

Impact scoping

First, we'll select the problem to solve using our Impact checklist.

We'll focus on a scope that:

• Is in line with desired business outcomes
• Is measurable
• Has a defined financial value to be created; and
• is within the team's control.

Part 1

Define and Overcome stages

During these two stages, we'll step through the definition of what we're trying to get people to do, behaviourally, and how we want them to feel.

We'll also explore the behavioural barriers that may be getting in their way right now, so that we can overcome them.

Part 2

Ideate and Test stages

Here, the group will use Nuggets to find ways to overcome the behavioural barriers and achieve our behavioural outcomes to generate Impact!

We'll come out with a series of hunches. The best of these will be put forward onto the Impact Canvas to test out in a controlled manner.

4 weeks after

Impact Analysis

A follow-up group session run roughly a month after testing to assess impact, surface key learnings and discuss next steps.

Must have a measurable KPI mapped to value creation

The aim of Coglode Impact is, after identifying your desired outcome, to isolate a specific KPI that can be connected to financial outcome.

This is crucial if we are to demonstrate to the business the real worth of your investment in Behavioural Science.

Must have the ability to run tests

In order to generate impact, the team must have existing processes and tools in place to measure the effectiveness of our behavioural ideas.

The tools (for A/B tests etc) don't need to be complex and the processes don't need to be elaborate, but they are both a must if we're to show improvement.

Must be a small, focused team

From our experience, Impact is most likely when the team generating it is small in size (3-5 people), multi-disciplinary (e.g. UX, product owner, dev) and autonomous.

It's not to say that you can't generate real ROI with much larger teams (10+). However, at these sizes, accountability is lower, progress slows down and too many conflicting needs have to be managed.

In these large teams, individuals have less agency and feel a lower sense that their work was responsible for the impact, reducing their desire to share and repeat this in future.

For these reasons, a small, focused and accountable team is the path to Impact.

Monthly session

One hour

This frequency allows enough time for implementation of feedback and for a suitable build-up of questions and new opportunities for future impact.

Have attended Foundations

We will be utilising both the framework and language learnt in Coglode Foundations so attendees must have already attended this first.

For Teams only

Coglode Coaching is purposely-designed to help teams increase their use, confidence and impact of behavioural science by focussing in on a small number of live challenges.