Don't just learn
behavioural science, use it.

Master a hidden language. Create powerful impact.

CourseReviewsFor Teams


Learn and apply the powerful language of human behaviour

Our flagship one-day programme provides the tools and framework to solve problems behaviourally

2x half days

Group size



Speak a new language

Unlock and learn a powerful new language that to solve problems through a powerful new behavioural lens.

Learn to DO-IT

Get access to our 4-part framework for solving problems behaviourally: Define, Overcome, Ideate and Test!

Get Nuggets

All attendees receive a box of our highly-popular physical toolkit of bite-size behavioural research. They're addictive!

Get Cookbook

All participants get a year of access to our new digital platform, Cookbook, to take your ideas to the next level.

Solve real case studies

Our Foundations course is packed full of examples of behavioural science that we ask you to solve first before revealing.

Get your Certificate

To conclude, all attendees receive a beautiful, personalised document certifying they've completed Coglode Foundations.


Day 1

Introduction & first half of Coglode’s DO-IT framework - 3.5 hrs

1. Intro & Best Practices

Get up to speed regarding the fundamentals of behavioural insights and acquire a set of best practices for applying research.

Case study: Nuggets behavioural deconstruction

2. Defining

Learn the importance of defining an emotional outcome alongside a behavioural one and determining a measure for success.

Case study: Increasing job seeker turn out rates with Behavioural Insights Team

3. Overcoming

Learn how to diagnose business problems through a behavioural lens to determine the behavioural barriers you wish to overcome.

Case study: Behavioural redesign of a filter coffee stand

Day 2

Second half of Coglode’s DO-IT framework - 3 hrs

4. Ideating

Explore the ways in which principles relate to one another and can be combined for maximum impact to artfully apply behavioural insights.

Case study: Reimagining dating through an emotional lens

5. Testing

Guidance on how to overcome your ‘God Complex’, develop an experimental mindset and perform successful behavioural experiments.

Case study: Increasing donor sign- ups with Behavioural Insights Team

6. Review

Final review of Coglode’s simple, four-step DO-IT framework to apply behavioural insights with confidence.

Open discussion and Q&A


Coglode's Foundations programme is open to all, regardless of prior experience with behavioural science.

We tend to have a mix of Experience Designers, Strategists, and people from Innovation and Marketing teams attend.

Arrive fully equipped

All attendees get a box of Nuggets, our powerful behavioural toolkit


Stay ahead

We stay on top of the latest behavioural insights to save you precious time and keep you sharp.

Journals covered
Create better ideas

Solve your design challenges behaviourally with our workshop-ready Box One Nuggets.

Peek inside Box One

Master behaviour

Develop a culture of shared behavioural knowledge and win by designing smarter products.

See how we train your team

We'll teach you how to use them to:

Understand core principles
Combine related principles
Diagnose problems behaviourally
Artfully apply them to your work

More info

What attendees say

9.6 NPS average over the past 8 years

Amazing what you can learn in a day! Well worth the investment. I took away so many insights that I can instantly apply!

Rebecca Pate, Product Owner

Marks & Spencer

Probably the most thoroughly-planned course I've attended. The day was fun, informative and inspirational!

Ed Lyon, UX Researcher

Receipt Bank

I've always loved Coglode and am fascinated by all the research, but coming to the training was on another level!

Philip Eeles, Co-Founder

Honest Burgers

One of the best workshops we’ve done on behavioural insights. The only one to give you the tools to apply the science!

Julian Rincon, Behavioural Economics Global Leader


The team are still raving about the training! Thank you for equipping them with powerful new tools!

Sophie Tobin, Strategic Design Director


The balance between theory, case studies, exercises & feedback was spot-on! One of the most engaging sessions ever!

Joyce Mak, Senior UX Designer


It was brilliant - super well paced and engaging.

Jules Desjacques, UX Designer

Capital One

I loved the real-world examples and the challenges! Time seemed to fly by, which is rarely the case with training.

Blair Larkin, Strategic Designer


The whole experience was amazing. Already recommended to a few people.

Efrem Depaiva

Close Brothers

It sparked so many ideas that I can use in learning, coaching and comms. Love that it was so practical.

Anna Novaes


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Level up your team

Unlock a powerful new shared behavioural approach

Build knowledge

Stop relying on expensive consultants

Improve innovation

By solving problems through a new behavioural lens

Break down silos

With a shared language that aligns teams

Custom dates

Arranged on a timezone that suits your teams’ locations

In-person sessions

On-site training can be run for non-remote teams

We love what you allow us to do!

It's only a week on and we’re already seeing the impact."

Jon Steinback, Head of Design
Google Deepmind