Coglode Proudly presents
Figma Behavioral Design System
Back up your ideas with evidence
Use BEHAVIORAL Science
Stop good ideas falling flat
Annotate with rigour
Easily reference behavioural science in your design work
Be more persuasive
Turn hunches into more objective, evidence-backed decisions
Communicate clearly
A common behavioural language your whole team can use
nugget badges are BEHAVIORALLY-designed
Like this.
Justify your designs
For example...
From our recent deconstruction on how clothing marketplace Vinted reframes costs as benefits
What's included?
50+ Nuggets Badges
A comprehensive suite of curated Behavioral Science concepts to give you all you need to get started.
Expertly-distilled
Nuggets Badges are carefully designed to have just the right level of information whilst preventing overwhelm and confusion.
Cookbook-connected
All Nuggets conveniently link back to Cookbook for those needing more data, takeaways and case studies.
2 core flavours and a sweet of sizes.
From tall to small
Classic
For when you’re just communicating the insight
Annotation
Extra features for explaining with multiple Nuggets
120
80
64
48
32
Classic
For when you’re just communicating the insight
120
80
64
48
32
Annotation
Extra features for explaining with multiple Nuggets
32
48
64
80
120
Variants, Booleans, Auto-layout 3.0...
They're flexible.
Color-coded by use
Branding
From tone of voice, to perceptions, to how memorable you are, these Nuggets deal with how you present yourself.
Product Development
Building a good product is hard, with many pitfalls along the way. These Nuggets explore the barriers as well as the opportunities to break new ground.
Loyalty
One-time events are one thing, but how do you keep people coming back for more? These Nuggets focus on creating long-term behavior change.
Pricing
Money talks and how you “set up your stall” greatly affects perceptions of value. These Nuggets look at the world of pricing through a behavioral lens.
Conversion
These Nuggets can help improve successful onboarding, adoption of new products and processes, and ultimately increase your metrics.
Groups
Though we like to think we act alone, others have a great influence on our decisions, for better or worse...
Experience
BeSci is as much about understanding how people feel as it is about why they’re doing what they’re doing. These Nuggets explore such relationships.
Other?
Our network of Nuggets on Cookbook are constantly evolving. Watch out for new categories down the years...
Where we get our Nuggets from
Carefully-sourced
Journal of Business and Psychology
Journal of Business Research
American Journal of Public Health
Journal of Consumer Psychology
Journal of Consumer Research
Journal of Retailing
Journal of Economic Psychology
Journal of Experimental Social Psychology
Journal of Marketing Research
Association for Consumer Research
Journal of Applied Social Psychology
Behavioural Public Policy
Econometrica
Harvard Business School Marketing Unit
Review of Retail, Distribution & Consumer Research
Journal of Applied Social Psychology
Journal of Brand Management
Nature
Journal of Personality & Social Psychology
Journal of Services Marketing
Neuron
Org. Behavior & Decision Processes
Psychonomic Bulletin & Review
Quarterly
Journal of Economics
Science
The American Economic Review
Biological Psychology
And now?
It's time to...
Our tools are USED BY THE WORLD’S BEST CREATORS
