Cookbook

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A unique compendium of the latest behavioural insights, distilled, applied and combined to strengthen your ideas

Early Access means...

You're first

You’re getting access to Cookbook before we officially launch

Expect change

We’ve a big backlog of content yet to be added to Cookbook

Have input

Cookbook will evolve based on what you want more of

What they say

“This is behavioural science with super powers.

If you’re building software products, you totally need this in your life 😍”

Mat Cropper
Group Product Manager
Intercom

“A pioneering product in behavioural science.

Beautiful, elegant and a joy to use.”

Nitish Upadhyaya
Director of Behavioral Insights
Ropes & Gray LLP

“A game-changer.

There’s simply nothing else like this on the market.”

Craig Watson
Product Lead, Premium
Spotify

Snack on Nuggets

The latest behavioural research turned into powerful, practical bites of data.

Navigate

Master the complex, connected world of behavioural insights with ease

Combine

Discover unique Nugget pairings for better, more nuanced problem-solving

Product Development

Offer a mix of constant and changing choices

In our product choices, we humans crave a complex mix of familiarity and newness. We know what we like, but we're also keen to seek out new experiences.

Where can you offer this mix of constant and variable product choices to users?

Coglode Live!

Join the Coglode team for monthly sessions where we run deep-dive masterclasses around different Nuggets

"This is behavioural science with super powers.
If you're building software products,
you totally need this in your life"
"A pioneer in Behavioural Science"
"You'll discover insights that will help you craft better products and ship more delightful experiences.
There's nothing else like this on the market."

Key Features

Snack

On Nuggets: Bite-sized behavioural research papers

Search

Quickly find the right Nugget with our dynamic search tool

Explore

Easily navigate the complex world of behavioural insights

Combine

Discover Nugget pairings to solve problems behaviourally

Collect

Start building up your own library of key Nuggets

Cheat!

Solve problems fast with our powerful groupings

Get Cookbook

Pricing

Look forward to...

All Nuggets

Academic data

Key takeaways

Nugget Pairings

Cheat Sheets

Your Nuggets

Nuggets In The Wild

Coglode Live!

Regularly updated

Starter

1 month

£35/m

Subscribe

Price after EarlyBird: £35/m

Main

1 year

£25/m

£300/yr

Save 1/3

Subscribe

Price after EarlyBird: £25/m

Banquet

Lifetime access

£0/m

£1160 one-off

Limited availability

Get lifetimeSold out

Price after EarlyBird £1160

Prices Ex-VAT *Early Access only

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Get Cookbook Early Access

Sign up

Look forward to...

All Nuggets

Academic data

Key takeaways

Nugget Pairings

Cheat Sheets

Your Nuggets

Nuggets In The Wild

Coglode Live!

Regularly updated

Starter

3 months

£35/m

£105/qrtr

Subscribe

Main

1 year

£25/m

£300/yr

Save 30%

Subscribe

Banquet

Lifetime access

£0/m

£1120 one-off

Only 80 available

Get lifetimeSold out

Prices Ex-VAT *Early Access only

Notes from the Chef

The inspiration for Cookbook has nothing to do with behavioural science. Instead, it lies in food, specifically flavour pairing.

Let me explain...

Food is a science; the unique genetics of an apple make it distinguishable from an orange when we bite into it.

But food is also an art, meaning that certain flavours can be creatively combined and pair well together: strawberry and black pepper or vanilla, mango and lime, for instance.

The same is true of behaviour.

Behavioural science and behavioural design are two sides of the same coin. We know that key behaviours pair well together too. Certainty and Autonomy, for instance. Designing for these creates reassurance and reduces stress.

Coglode Cookbook is not just a network of behavioural insights. It is also a well-curated cupboard of high quality sourced ingredients, complete with unique pairings and combinations that you can use when you create the next wave of products.

Like behavioural science, cooking is messy and full of chaos. There are so many variables that can effect the outcome. But we must also see this as an opportunity to experiment and try things out.

Cookbook will give you a robust grounding in behavioural science, but it will also encourage you to play and explore, and master the art of behavioural science.

For you are now a chef, and this is your Cookbook.

Bon appetit,

Jerome, Coglode Founder