Nuggets, our powerful behavioural language, are at the core of Cookbook. Data-rich, yet easy to consume, research has never tasted this good.
Behavioural science can be overwhelming. However, Nuggets are designed to provide the right level of info to find, apply and share.
Designed to give you certainty and rigour, all Nuggets are backed by academic data showing their impact and effectiveness.
Research alone isn’t enough. Nuggets don’t just show you the science, but how to use it in your work using practical real world examples.
Nuggets are sourced from a wide variety of academic journals within and around behavioural science and applied psychology.
Nuggets don’t exist in a vacuum, but as a complex network. Quickly explore the relationships between them with ease.
Though every context is unique, Nuggets are curated to focus on what works. We avoid any research shown not to replicate.
Behavioural insights don’t exist in a vacuum. They’re all connected, and our Pairings help you build better ideas.
Our case studies behaviourally deconstruct how other teams built their products
We’ve done the hard work to create groups of Nuggets that solve specific emotional and business outcomes.
Be entertained, educated and inspired live with the Coglode team or watch our expanding library at your leisure.
We’ve spent the last 8 years finding, distilling and building a library of behavioural insights, so you don’t have to.
Cookbook is designed for you to practically implement behavioural science into your work and improve ROI and real-world impact.