The inspiration for Cookbook has nothing to do with behavioural science. Instead, it lies in food, specifically flavour pairing.

Let me explain...

Food is a science; the unique genetics of an apple make it distinguishable from an orange when we bite into it.

But food is also an art, meaning that certain flavours can be creatively combined and pair well together: strawberry and black pepper or vanilla, mango and lime, for instance.

The same is true of behaviour.

Behavioural science and behavioural design are two sides of the same coin. We know that key behaviours pair well together too. Certainty and Autonomy, for instance. Designing for these creates reassurance and reduces stress.

Coglode Cookbook is not just a network of behavioural insights. It is also a well-curated cupboard of high quality sourced ingredients, complete with unique pairings and combinations that you can use when you create the next wave of products.

Like behavioural science, cooking is messy and full of chaos. There are so many variables that can effect the outcome. But we must also see this as an opportunity to experiment and try things out.

Cookbook will give you a robust grounding in behavioural science, but it will also encourage you to play and explore, and master the art of behavioural science.

For you are now a chef, and this is your Cookbook.

Bon appetit,

Jerome, Coglode Founder