Cookbook
A unique compendium of the latest behavioural insights, distilled, applied and combined to strengthen your ideas
A goldmine! 🤯
An incredible collection of psychology studies, behavioural insights, UX cheat sheets and real-life examples for designers.
Vitaly Friedman
Founder, Smashing Magazine
Cookbook means NUGGETS
Bite-size behavioural science
Nuggets, our powerful behavioural language, are at the core of Cookbook. Data-rich, yet easy to consume, research has never tasted this good.
We’ve used Nuggets to make Nuggets...
Hyper-distilled
Behavioural science can be overwhelming. However, Nuggets are designed to provide the right level of info to find, apply and share.
Evidence-based
Designed to give you certainty and rigour, all Nuggets are backed by academic data showing their impact and effectiveness.
Actionable
Research alone isn’t enough. Nuggets don’t just show you the science, but how to use it in your work using practical real world examples.
From 25+ journals
Nuggets are sourced from a wide variety of academic journals within and around behavioural science and applied psychology.
Curated & connected
Nuggets don’t exist in a vacuum, but as a complex network. Quickly explore the relationships between them with ease.
Robust & replicable
Though every context is unique, Nuggets are curated to focus on what works. We avoid any research shown not to replicate.
PAIRINGS
Supercharge your ideas
Behavioural insights don’t exist in a vacuum. They’re all connected, and our Pairings help you build better ideas.
NUGGETS IN THE WILD
Learn how it’s done
Our case studies behaviourally deconstruct how other teams built their products
CURATED NUGGETS THAT Solve for x
Cheat.
We’ve done the hard work to create groups of Nuggets that solve specific emotional and business outcomes.
COGLODE LIVE MONTHLY
Join our Nugget Deep-Dives
Be entertained, educated and inspired live with the Coglode team or watch our expanding library at your leisure.
Designed for Impact
Save time. Make Money.
Get ahead, fast
We’ve spent the last 8 years finding, distilling and building a library of behavioural insights, so you don’t have to.
Excel in your work
Cookbook is designed for you to practically implement behavioural science into your work and improve ROI and real-world impact.
Our tools are USED BY THE WORLD’S BEST CREATORS
What's Cooking?
New Nugget In The Wild
How Experian's CreditLock creates calm with well-designed control
How Experian's CreditLock creates calm with well-designed controlThis week
Mar 2024
New Cheat Sheet
New "Overcoming Status Quo" Cheat Sheet
New "Overcoming Status Quo" Cheat SheetThis week
Mar 2024
Improvement
After ten years, just who is behind Coglode?
After ten years, just who is behind Coglode?This week
Feb 2024
Coglode Live
Defaults Live video and deck now available
Defaults Live video and deck now availableThis week
Jan 2024
Cure
Cancelling Amazon Prime - An interactive, behavioural remedy
Cancelling Amazon Prime - An interactive, behavioural remedyThis week
Aug 2023
New Nugget In The Wild
How new browser Arc overcomes Status Quo bias with Boosts and Zaps
How new browser Arc overcomes Status Quo bias with Boosts and ZapsThis week
Jul 2023
New Cheat Sheet
New "Overcoming Risk Aversion" Cheat Sheet
New "Overcoming Risk Aversion" Cheat SheetThis week
Jul 2023
Feature
Cheat Sheets redesigned - Includes Checklists
Cheat Sheets redesigned - Includes ChecklistsThis week
Mar 2024
Coglode Live
Self-Expression Live video and deck now available
Self-Expression Live video and deck now availableThis week
May 2023
Coglode Live
Self-Expression Live event announced
Self-Expression Live event announcedThis week
Apr 2023
Coglode Live
Feedback Loops video and deck now available
Feedback Loops video and deck now availableThis week
Apr 2023
Feature
Figma Behavioral Design System released
Figma Behavioral Design System releasedThis week
Apr 2023
Feature
Figma Behavioral Design System sneak-peek
Figma Behavioral Design System sneak-peekThis week
Apr 2023
Coglode Live
Feedback Loops Live event announced
Feedback Loops Live event announced This week
Mar 2023
Coglode Live
Prospect Theory video and deck now available
Prospect Theory video and deck now availableThis week
Mar 2023
New Nugget In The Wild
Reframing service fees as benefits
Reframing service fees as benefitsThis week
Mar 2023
New Nugget In The Wild
Deliveroo's tipping system, behaviourally deconstructed
Deliveroo's tipping system, behaviourally deconstructedThis week
Feb 2023
Improvement
Nuggets In The Wild component redesigned and rebuilt
Nuggets In The Wild component redesigned and rebuiltThis week
Feb 2023
Feature
Completed core of forthcoming Nuggets Library for Figma
Completed core of forthcoming Nuggets Library for FigmaThis week
Feb 2023
New Nugget In The Wild
Flora case study into overcoming stagnant social proof
Flora case study into overcoming stagnant social proofThis week
Feb 2023
Coglode Live
Open Access Prospect Theory Event added
Open Access Prospect Theory Event addedThis week
Feb 2023
New Nugget In The Wild
Case study that reframes product waste into a playful second life for cats
Case study that reframes product waste into a playful second life for catsThis week
Feb 2023
New Pairing
New combo of Nuggets that reinforce the 'best' choice centrally
New combo of Nuggets that reinforce the 'best' choice centrallyThis week
Feb 2023
