Cookbook

A unique compendium of the latest behavioural insights, distilled, applied and combined to strengthen your ideas

A goldmine! 🤯

An incredible collection of psychology studies, behavioural insights, UX cheat sheets and real-life examples for designers.

Vitaly Friedman
Founder, Smashing Magazine
Cookbook means NUGGETS

Bite-size behavioural science

Nuggets, our powerful behavioural language, are at the core of Cookbook. Data-rich, yet easy to consume, research has never tasted this good.

We’ve used Nuggets to make Nuggets...

Hyper-distilled

Behavioural science can be overwhelming. However, Nuggets are designed to provide the right level of info to find, apply and share.

Evidence-based

Designed to give you certainty and rigour, all Nuggets are backed by academic data showing their impact and effectiveness.

Actionable

Research alone isn’t enough. Nuggets don’t just show you the science, but how to use it in your work using practical real world examples.

From 25+ journals

Nuggets are sourced from a wide variety of academic journals within and around behavioural science and applied psychology.

Curated & connected

Nuggets don’t exist in a vacuum, but as a complex network. Quickly explore the relationships between them with ease.

Robust & replicable

Though every context is unique, Nuggets are curated to focus on what works. We avoid any research shown not to replicate.

PAIRINGS

Supercharge your ideas

Behavioural insights don’t exist in a vacuum. 
They’re all connected, and our Pairings help you build better ideas.

NUGGETS IN THE WILD

Learn how it’s done

Our case studies behaviourally deconstruct how other teams built their products

CURATED NUGGETS THAT Solve for x

Cheat.

We’ve done the hard work to create groups of Nuggets that solve specific emotional and business outcomes.

COGLODE LIVE MONTHLY

Join our Nugget Deep-Dives

Be entertained, educated and inspired live with the Coglode team or watch our expanding library at your leisure.

Designed for Impact

Save time. Make Money.

Get ahead, fast

We’ve spent the last 8 years finding, distilling and building a library of behavioural insights, so you don’t have to.

Excel in your work

Cookbook is designed for you to practically implement behavioural science into your work and improve ROI and real-world impact.

Pricing

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Our tools are USED BY THE WORLD’S BEST CREATORS

What's Cooking?

Cure

Cancelling Amazon Prime - An interactive, behavioural remedy
Cancelling Amazon Prime - An interactive, behavioural remedy
This week
Aug 2023

New Nugget In The Wild

How new browser Arc overcomes Status Quo bias with Boosts and Zaps
How new browser Arc overcomes Status Quo bias with Boosts and Zaps
This week
Jul 2023

New Cheat Sheet

New "Overcoming Risk Aversion" Cheat Sheet
New "Overcoming Risk Aversion" Cheat Sheet
This week
Jul 2023

Feature

Cheat Sheets redesigned - Includes Checklists
Cheat Sheets redesigned - Includes Checklists
This week
Jun 2023

Coglode Live

Self-Expression Live video and deck now available
Self-Expression Live video and deck now available
This week
May 2023

Coglode Live

Self-Expression Live event announced
Self-Expression Live event announced
This week
Apr 2023

Coglode Live

Feedback Loops video and deck now available
Feedback Loops video and deck now available
This week
Apr 2023

Feature

Figma Behavioral Design System released
Figma Behavioral Design System released
This week
Apr 2023

Feature

Figma Behavioral Design System sneak-peek
Figma Behavioral Design System sneak-peek
This week
Apr 2023

Coglode Live

Feedback Loops Live event announced
Feedback Loops Live event announced
This week
Mar 2023

Coglode Live

Prospect Theory video and deck now available
Prospect Theory video and deck now available
This week
Mar 2023

New Nugget In The Wild

Reframing service fees as benefits
Reframing service fees as benefits
This week
Mar 2023

Feature

Cookbook for Teams announced
Cookbook for Teams announced
This week
Mar 2023

New Nugget In The Wild

Deliveroo's tipping system, behaviourally deconstructed
Deliveroo's tipping system, behaviourally deconstructed
This week
Feb 2023

Improvement

Nuggets In The Wild component redesigned and rebuilt
Nuggets In The Wild component redesigned and rebuilt
This week
Feb 2023

Feature

Completed core of forthcoming Nuggets Library for Figma
Completed core of forthcoming Nuggets Library for Figma
This week
Feb 2023

New Nugget In The Wild

Flora case study into overcoming stagnant social proof
Flora case study into overcoming stagnant social proof
This week
Feb 2023

Coglode Live

Open Access Prospect Theory Event added
Open Access Prospect Theory Event added
This week
Feb 2023

New Nugget In The Wild

Case study that reframes product waste into a playful second life for cats
Case study that reframes product waste into a playful second life for cats
This week
Feb 2023

Improvement

Improved persistent login pane
Improved persistent login pane
This week
Feb 2023

New Pairing

New combo of Nuggets that reinforce the 'best' choice centrally
New combo of Nuggets that reinforce the 'best' choice centrally
This week
Feb 2023