Coglode

's

Cookbook

Training
Tools
Get new insights
On Cookbook, our BeSci platform
Try nowStart
Log in
Features
Run behavioural workshops
With our physical insights boxes
Find out more
Embed BeSci in your work
With our free Figma Design System
Download for free
AccountLog inSign up
Nuggets
Impact new
Pairings
Cheat Sheets
In The Wild
Coglode Live

Virgin Mobile

Team:

Internal

Onboarding

+18%

By redesigning a key step in the sign-up process to reduce friction and overwhelm.

Overview (2m)
Deepdive (10m)

Nuggets used in this Impact

Barriers

Friction
We’re less likely to complete a task with each step added
Analysis Paralysis
Our capacity to process information and make decisions reduces with each made

Overcome with...

Default Effect
We tend to accept the option pre-chosen for us
Salience
Our choices are determined by the information we're shown

Now create your own Impact.

View our Training Programme

Join the famous Coglode Newsletter

Learn, laugh and be inspired...

You're all signed up!
Oops! Something went wrong while submitting the form

Our Mission

Enable better decisions by making sense of behavioural research

Coglode

© 2025 Coglode

HomeAboutResearchTraining
CookbookNuggets BoxesFigma Design SystemLegal

Enquiries

I'm enquiring about...

Thank you!

We'll be in contact shortly
Oops! Something went wrong while submitting the form.

Coglode Cookbook

Member login

MemberStack Attribute
MemberStack Attribute
First time here? Create an account.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Start snacking!

MemberStack Attribute
MemberStack Attribute
MemberStack Attribute
MemberStack Attribute
By joining, you are agreeing to our Terms and Privacy Policy
Already have an account? Login here.
MemberStack Attribute
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.