Goal Priming

When we’re reminded of our aims, we're more motivated to reach them

Subtle, well-timed cues that surface our long-term goals improve the immediate decisions required to get us there.

Papies & Veling (2013). Healthy dining. Subtle diet reminders at the point of purchase increase low-calorie food choices among dieters. Appetite, 61, 1-7.

The study

Setup

The food choices of 89 people both dieting and not dieting were analyzed in a cafe. Diners were given a menu with either information highlighting low-calorie options or not (the control).

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Results

Results showed that dieters primed with the reminder of their future goal consistently made healthier food choices than unprimed dieters.

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Papies & Veling (2013). Healthy dining. Subtle diet reminders at the point of purchase increase low-calorie food choices among dieters. Appetite, 61, 1-7.

Key Takeaways

Who is the target group?

They could be people who are motivated to protect the environment, improve productivity at work or improve the quality of their lives. Note: they must have already stated a desire for this goal. Your prime will merely aim to nudge their existing Commitment to meeting their own aspirations.

Where can you trigger these long-term motivations?

As well as environment, timing also matters, so make sure that you do so very close to the actual decision point, i.e. at the start of a meeting, at the ordering counter or on the inside of a restroom door.

Boost with the Spacing Effect.

What's the specific behaviour that you're allowing them to perform to help move them towards their long term goal?

It has to be obvious and easy to do, such as clearly identifying an eco-friendly substitute, bolting on a salad or opting for an equally-priced, dairy-free option.

Goal Priming

When we’re reminded of our aims, we're more motivated to reach them

Subtle, well-timed cues that surface our long-term goals improve the immediate decisions required to get us there.

Papies & Veling (2013). Healthy dining. Subtle diet reminders at the point of purchase increase low-calorie food choices among dieters. Appetite, 61, 1-7.

The study

Setup

The food choices of 89 people both dieting and not dieting were analyzed in a cafe. Diners were given a menu with either information highlighting low-calorie options or not (the control).

Results

Results showed that dieters primed with the reminder of their future goal consistently made healthier food choices than unprimed dieters.

Key Takeaways

Who is the target group?

They could be people who are motivated to protect the environment, improve productivity at work or improve the quality of their lives. Note: they must have already stated a desire for this goal. Your prime will merely aim to nudge their existing Commitment to meeting their own aspirations.

Where can you trigger these long-term motivations?

As well as environment, timing also matters, so make sure that you do so very close to the actual decision point, i.e. at the start of a meeting, at the ordering counter or on the inside of a restroom door.

Boost with the Spacing Effect.

What's the specific behaviour that you're allowing them to perform to help move them towards their long term goal?

It has to be obvious and easy to do, such as clearly identifying an eco-friendly substitute, bolting on a salad or opting for an equally-priced, dairy-free option.

Goal Priming

When we’re reminded of our aims, we're more motivated to reach them

Subtle, well-timed cues that surface our long-term goals improve the immediate decisions required to get us there.

The study

Setup

The food choices of 89 people both dieting and not dieting were analyzed in a cafe. Diners were given a menu with either information highlighting low-calorie options or not (the control).

Results

Results showed that dieters primed with the reminder of their future goal consistently made healthier food choices than unprimed dieters.

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In detail

Connected to

Running workshops?

Goal Priming

is included in Box One of our physical workshop tool.
is included in Box Two of our physical workshop tool.
Box Two