Feedback Loops

We look for information that provides clarity on our actions

Evidence provided in real-time allows us to determine whether we should either continue a positive behavior or stop a negative one.

Public Office (2003). Speed radar feedback sign study. City of Garden Grove, California.

The study

Setup

City Planners of Garden Grove, California installed Active Radar Speed Signs at 5 locations to provide real-time feedback on the speed of 58,000 drivers. LEDs would also flash if drivers exceeded speed limits by more than 5MPH.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Results

After installation of the feedback systems, average speed dropped 22% from 44 to 34mph.

np_read_2490885_000000

In detail

Key Takeaways

First, determine the behavior to change. Measure, capture and store the relevant data. 

Communicate it back to the individual in a relevant, context-sensitive way that ultimately provokes an emotional reaction.

Provide clear consequences for action or inaction. It’s critical to get the right balance between not being too subtle and not being too intrusive or authoritarian (which we filter out).

Lastly, allow for opportunities to immediately rectify the behavior - which should also be tracked - completing the loop and eventually changing the behavior pattern.  Remember to reward compliance as much as you penalize inaction to increase effectiveness.

Lastly, allow for opportunities to immediately rectify the behavior - which should also be tracked - completing the loop and eventually changing the behavior pattern.  Remember to reward compliance as much as you penalize inaction to increase effectiveness.

Feedback Loops

We look for information that provides clarity on our actions

Evidence provided in real-time allows us to determine whether we should either continue a positive behavior or stop a negative one.

Public Office (2003). Speed radar feedback sign study. City of Garden Grove, California.

The study

Setup

City Planners of Garden Grove, California installed Active Radar Speed Signs at 5 locations to provide real-time feedback on the speed of 58,000 drivers. LEDs would also flash if drivers exceeded speed limits by more than 5MPH.

Results

After installation of the feedback systems, average speed dropped 22% from 44 to 34mph.

Key Takeaways

First, determine the behavior to change. Measure, capture and store the relevant data. 

Communicate it back to the individual in a relevant, context-sensitive way that ultimately provokes an emotional reaction.

Provide clear consequences for action or inaction. It’s critical to get the right balance between not being too subtle and not being too intrusive or authoritarian (which we filter out).

Lastly, allow for opportunities to immediately rectify the behavior - which should also be tracked - completing the loop and eventually changing the behavior pattern.  Remember to reward compliance as much as you penalize inaction to increase effectiveness.

Feedback Loops

We look for information that provides clarity on our actions

Evidence provided in real-time allows us to determine whether we should either continue a positive behavior or stop a negative one.

The study

Setup

City Planners of Garden Grove, California installed Active Radar Speed Signs at 5 locations to provide real-time feedback on the speed of 58,000 drivers. LEDs would also flash if drivers exceeded speed limits by more than 5MPH.

Results

After installation of the feedback systems, average speed dropped 22% from 44 to 34mph.

np_read_2490885_000000

In detail

Pairings

Conversion

Over-emphasise early progress to speed up task completion

Though we're more likely to complete tasks that we've had help getting started, we can do a better job of really emphasising that first step.

Whether it's by more clearly highlighting even the smallest of progressions (endowed or otherwise) on-screen, or by making the next step very easy to complete, where can you remind people that they're now well under way?

Conversion

Remind of the bigger goal when completing smaller tasks

Sometimes we can get lost in a long series of tasks and forget the ultimate aim of what we're trying to do. As a result, we may become demotivated and be less likely to complete the task.

However, being very clear and consistent about the aspirational outcomes that will be unlocked at the end will help remind people as to what's in it for them.

For instance, a pet insurance company that has a long form to fill in would do well to remind the user that they're "Only 5 minutes way from safety and comfort", supporting the message with an appropriate image.

What are the ultimate goals of your customers? How and where can you highlight these as they move though your processes? How can you make them feel great and help them imagine their exciting future in order to counterbalance any 'boring' steps they need to take now.

Experience

Offset pain numbness with exponential feedback loops

Our discomfort for losses wanes as they mount, as we become desensitised to pain. Therefore, we're at much greater risk of not taking appropriate action and, for instance, staying in debt. This benefits nobody.

How might you build on existing feedback loops that warn of creeping, dangerous behaviour?

How might these grow dramatically according to certain threshold levels? Any desensitisation needs to be counter-balanced with an exponentially serious warning system of feedback to prevent undue damage.

Connected to

Running workshops?

Feedback Loops

is included in Box One of our physical workshop tool.
is included in Box Two of our physical workshop tool.
Box One