Feedback LoopsOpen Access

Feedback Loops

We look for information that provides clarity on our actions

Evidence provided in real-time allows us to determine whether we should either continue a positive behavior or stop a negative one.

Public Office (2003). Speed radar feedback sign study. City of Garden Grove, California.

The study

Setup

Setup

City Planners of Garden Grove, California installed Active Radar Speed Signs at 5 locations to provide real-time feedback on the speed of 58,000 drivers. LEDs would also flash if drivers exceeded speed limits by more than 5MPH.

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Results

Results

After installation of the feedback systems, average speed dropped 22% from 44 to 34mph.

Study graph
np_read_2490885_000000

Public Office (2003). Speed radar feedback sign study. City of Garden Grove, California.

Key Takeaways

1
1

First, determine the behavior to change. Measure, capture and store the relevant data. 

Takeaway image
2
2

Communicate it back to the individual in a relevant, context-sensitive way that ultimately provokes an emotional reaction.

Takeaway image
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Provide clear consequences for action or inaction. It’s critical to get the right balance between not being too subtle and not being too intrusive or authoritarian (which we filter out).

Takeaway image
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Lastly, allow for opportunities to immediately rectify the behavior - which should also be tracked - completing the loop and eventually changing the behavior pattern.  Remember to reward compliance as much as you penalize inaction to increase effectiveness.

Takeaway image

Lastly, allow for opportunities to immediately rectify the behavior - which should also be tracked - completing the loop and eventually changing the behavior pattern.  Remember to reward compliance as much as you penalize inaction to increase effectiveness.

Takeaway image
np_read_2490885_000000
np_read_2490885_000000

In further detail

Lastly, allow for opportunities to immediately rectify the behavior - which should also be tracked - completing the loop and eventually changing the behavior pattern.  Remember to reward compliance as much as you penalize inaction to increase effectiveness.

Takeaway image
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Feedback Loops

Feedback Loops

We look for information that provides clarity on our actions

Evidence provided in real-time allows us to determine whether we should either continue a positive behavior or stop a negative one.

The study

Setup

City Planners of Garden Grove, California installed Active Radar Speed Signs at 5 locations to provide real-time feedback on the speed of 58,000 drivers. LEDs would also flash if drivers exceeded speed limits by more than 5MPH.

Results

After installation of the feedback systems, average speed dropped 22% from 44 to 34mph.

study graph
np_read_2490885_000000

In detail

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Status Quo Bias

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Dynamic Norms

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We’re more likely to change if we can see a new behavior developing

Salience

Salience

Our choices are determined by the information we're shown

Connected to

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