Feedback LoopsOpen Access

Feedback Loops

We look for information that provides clarity on our actions

Evidence provided in real-time allows us to determine whether we should either continue a positive behavior or stop a negative one.

Public Office (2003). Speed radar feedback sign study. City of Garden Grove, California.

The study

Setup

Setup

City Planners of Garden Grove, California installed Active Radar Speed Signs at 5 locations to provide real-time feedback on the speed of 58,000 drivers. LEDs would also flash if drivers exceeded speed limits by more than 5MPH.

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Results

Results

After installation of the feedback systems, average speed dropped 22% from 44 to 34mph.

Study graph
np_read_2490885_000000

Public Office (2003). Speed radar feedback sign study. City of Garden Grove, California.

Key Takeaways

1
1

First, determine the behavior to change. Measure, capture and store the relevant data. 

Takeaway image
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2

Communicate it back to the individual in a relevant, context-sensitive way that ultimately provokes an emotional reaction.

Takeaway image
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Provide clear consequences for action or inaction. It’s critical to get the right balance between not being too subtle and not being too intrusive or authoritarian (which we filter out).

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Lastly, allow for opportunities to immediately rectify the behavior - which should also be tracked - completing the loop and eventually changing the behavior pattern.  Remember to reward compliance as much as you penalize inaction to increase effectiveness.

Takeaway image

Lastly, allow for opportunities to immediately rectify the behavior - which should also be tracked - completing the loop and eventually changing the behavior pattern.  Remember to reward compliance as much as you penalize inaction to increase effectiveness.

Takeaway image
Feedback Loops

Feedback Loops

We look for information that provides clarity on our actions

Evidence provided in real-time allows us to determine whether we should either continue a positive behavior or stop a negative one.

The study

Setup

City Planners of Garden Grove, California installed Active Radar Speed Signs at 5 locations to provide real-time feedback on the speed of 58,000 drivers. LEDs would also flash if drivers exceeded speed limits by more than 5MPH.

Results

After installation of the feedback systems, average speed dropped 22% from 44 to 34mph.

study graph
np_read_2490885_000000

In detail

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Open access, foundational Nuggets

Scarcity

Scarcity

We value things more when they’re in limited supply

Social Proof

Social Proof

We copy the behaviors of others, especially in unfamiliar situations

Prospect Theory

Prospect Theory

A loss hurts more than an equal gain feels good

Reciprocity

Reciprocity

We’re hardwired to return kindness received

Framing

Framing

We make very different decisions based on how a fact is presented

Loss Aversion

Loss Aversion

We feel more negative when losing something than positive when we gain it

Default Effect

Default Effect

We tend to accept the option pre-chosen for us

Anchoring

Anchoring

What we see first affects our judgement of everything thereafter

Fast & Slow Thinking

Fast & Slow Thinking

We make knee-jerk spontaneous decisions that can cause regretful damage

Dynamic Norms

Dynamic Norms

We’re more likely to change if we can see a new behavior developing

Salience

Salience

Our choices are determined by the information we're shown

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Prospect Theory
A loss hurts more than an equal gain feels good

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