Avoiding Danger

Provide real-time feedback at key decision-making moments

We often make instinctive decisions that aren't in our best interests. Real-time feedback can prevent such impulsive actions.

Our tendency for impulsive, knee-jerk spontaneous decisions often leads us astray from our objectives. Allured by the influence of our brain’s fast, intuitive and emotional system, our quick decisions are often far from being mindful of the dangers that lie ahead. Nevertheless, a proficient use of this pairing could help ward off some of the dangers. 

There are two primary considerations to make. The first is in identifying these key decision-making situations. When is the user making a possible impulsive decision? It could be at the moment of withdrawing money from an online financial service or buying/selling a financial product. Or, it could be when approaching a road junction prone to driving accidents.  

Once this key situation is identified, you need to determine the correct feedback to give in a context-sensitive way. For instance, the online financial service can warn the user of how much he is losing by withdrawing, or how much he can potentially lose in a bad transaction (thus adding Loss Aversion for greater impact). A street sign can display the current driving speed compared to the recommended speed.

Using this pairing you can help your users make better decisions by reminding them of consequences they may not be considering in those key moments.

Avoiding Danger

Provide real-time feedback at key decision-making moments

We often make instinctive decisions that aren't in our best interests. Real-time feedback can prevent such impulsive actions.

Our tendency for impulsive, knee-jerk spontaneous decisions often leads us astray from our objectives. Allured by the influence of our brain’s fast, intuitive and emotional system, our quick decisions are often far from being mindful of the dangers that lie ahead. Nevertheless, a proficient use of this pairing could help ward off some of the dangers. 

There are two primary considerations to make. The first is in identifying these key decision-making situations. When is the user making a possible impulsive decision? It could be at the moment of withdrawing money from an online financial service or buying/selling a financial product. Or, it could be when approaching a road junction prone to driving accidents.  

Once this key situation is identified, you need to determine the correct feedback to give in a context-sensitive way. For instance, the online financial service can warn the user of how much he is losing by withdrawing, or how much he can potentially lose in a bad transaction (thus adding Loss Aversion for greater impact). A street sign can display the current driving speed compared to the recommended speed.

Using this pairing you can help your users make better decisions by reminding them of consequences they may not be considering in those key moments.

Avoiding Danger

Provide real-time feedback at key decision-making moments

We often make instinctive decisions that aren't in our best interests. Real-time feedback can prevent such impulsive actions.

Our tendency for impulsive, knee-jerk spontaneous decisions often leads us astray from our objectives. Allured by the influence of our brain’s fast, intuitive and emotional system, our quick decisions are often far from being mindful of the dangers that lie ahead. Nevertheless, a proficient use of this pairing could help ward off some of the dangers. 

There are two primary considerations to make. The first is in identifying these key decision-making situations. When is the user making a possible impulsive decision? It could be at the moment of withdrawing money from an online financial service or buying/selling a financial product. Or, it could be when approaching a road junction prone to driving accidents.  

Once this key situation is identified, you need to determine the correct feedback to give in a context-sensitive way. For instance, the online financial service can warn the user of how much he is losing by withdrawing, or how much he can potentially lose in a bad transaction (thus adding Loss Aversion for greater impact). A street sign can display the current driving speed compared to the recommended speed.

Using this pairing you can help your users make better decisions by reminding them of consequences they may not be considering in those key moments.

Hungry for more?

What's Cooking?

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New Pairing

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