Avoiding Danger

Provide real-time feedback at key decision-making moments

We often make instinctive decisions that aren't in our best interests. Real-time feedback can prevent such impulsive actions.

Our tendency for impulsive, knee-jerk spontaneous decisions often leads us astray from our objectives. Allured by the influence of our brain’s fast, intuitive and emotional system, our quick decisions are often far from being mindful of the dangers that lie ahead. Nevertheless, a proficient use of this pairing could help ward off some of the dangers. 

There are two primary considerations to make. The first is in identifying these key decision-making situations. When is the user making a possible impulsive decision? It could be at the moment of withdrawing money from an online financial service or buying/selling a financial product. Or, it could be when approaching a road junction prone to driving accidents.  

Once this key situation is identified, you need to determine the correct feedback to give in a context-sensitive way. For instance, the online financial service can warn the user of how much he is losing by withdrawing, or how much he can potentially lose in a bad transaction (thus adding Loss Aversion for greater impact). A street sign can display the current driving speed compared to the recommended speed.

Using this pairing you can help your users make better decisions by reminding them of consequences they may not be considering in those key moments.

Avoiding Danger

Provide real-time feedback at key decision-making moments

We often make instinctive decisions that aren't in our best interests. Real-time feedback can prevent such impulsive actions.

Our tendency for impulsive, knee-jerk spontaneous decisions often leads us astray from our objectives. Allured by the influence of our brain’s fast, intuitive and emotional system, our quick decisions are often far from being mindful of the dangers that lie ahead. Nevertheless, a proficient use of this pairing could help ward off some of the dangers. 

There are two primary considerations to make. The first is in identifying these key decision-making situations. When is the user making a possible impulsive decision? It could be at the moment of withdrawing money from an online financial service or buying/selling a financial product. Or, it could be when approaching a road junction prone to driving accidents.  

Once this key situation is identified, you need to determine the correct feedback to give in a context-sensitive way. For instance, the online financial service can warn the user of how much he is losing by withdrawing, or how much he can potentially lose in a bad transaction (thus adding Loss Aversion for greater impact). A street sign can display the current driving speed compared to the recommended speed.

Using this pairing you can help your users make better decisions by reminding them of consequences they may not be considering in those key moments.

Avoiding Danger

Provide real-time feedback at key decision-making moments

We often make instinctive decisions that aren't in our best interests. Real-time feedback can prevent such impulsive actions.

Our tendency for impulsive, knee-jerk spontaneous decisions often leads us astray from our objectives. Allured by the influence of our brain’s fast, intuitive and emotional system, our quick decisions are often far from being mindful of the dangers that lie ahead. Nevertheless, a proficient use of this pairing could help ward off some of the dangers. 

There are two primary considerations to make. The first is in identifying these key decision-making situations. When is the user making a possible impulsive decision? It could be at the moment of withdrawing money from an online financial service or buying/selling a financial product. Or, it could be when approaching a road junction prone to driving accidents.  

Once this key situation is identified, you need to determine the correct feedback to give in a context-sensitive way. For instance, the online financial service can warn the user of how much he is losing by withdrawing, or how much he can potentially lose in a bad transaction (thus adding Loss Aversion for greater impact). A street sign can display the current driving speed compared to the recommended speed.

Using this pairing you can help your users make better decisions by reminding them of consequences they may not be considering in those key moments.

Hungry for more?

What's Cooking?

New Nugget In The Wild

How Experian's CreditLock creates calm with well-designed control
How Experian's CreditLock creates calm with well-designed control
This week
Mar 2024

New Cheat Sheet

New "Overcoming Status Quo" Cheat Sheet
New "Overcoming Status Quo" Cheat Sheet
This week
Mar 2024

Improvement

Simplified navigation
Simplified navigation
This week
Mar 2024

Improvement

After ten years, just who is behind Coglode?
After ten years, just who is behind Coglode?
This week
Feb 2024

Feature

Interactive Defaults Tool released
Interactive Defaults Tool released
This week
Jan 2024

Coglode Live

Defaults Live video and deck now available
Defaults Live video and deck now available
This week
Jan 2024

Cure

Cancelling Amazon Prime - An interactive, behavioural remedy
Cancelling Amazon Prime - An interactive, behavioural remedy
This week
Aug 2023

New Nugget In The Wild

How new browser Arc overcomes Status Quo bias with Boosts and Zaps
How new browser Arc overcomes Status Quo bias with Boosts and Zaps
This week
Jul 2023

New Cheat Sheet

New "Overcoming Risk Aversion" Cheat Sheet
New "Overcoming Risk Aversion" Cheat Sheet
This week
Jul 2023

Feature

Cheat Sheets redesigned - Includes Checklists
Cheat Sheets redesigned - Includes Checklists
This week
Mar 2024

Coglode Live

Self-Expression Live video and deck now available
Self-Expression Live video and deck now available
This week
May 2023

Coglode Live

Self-Expression Live event announced
Self-Expression Live event announced
This week
Apr 2023

Coglode Live

Feedback Loops video and deck now available
Feedback Loops video and deck now available
This week
Apr 2023

Feature

Figma Behavioral Design System released
Figma Behavioral Design System released
This week
Apr 2023

Feature

Figma Behavioral Design System sneak-peek
Figma Behavioral Design System sneak-peek
This week
Apr 2023

Coglode Live

Feedback Loops Live event announced
Feedback Loops Live event announced
This week
Mar 2023

Coglode Live

Prospect Theory video and deck now available
Prospect Theory video and deck now available
This week
Mar 2023

New Nugget In The Wild

Reframing service fees as benefits
Reframing service fees as benefits
This week
Mar 2023

Feature

Cookbook for Teams announced
Cookbook for Teams announced
This week
Mar 2023

New Nugget In The Wild

Deliveroo's tipping system, behaviourally deconstructed
Deliveroo's tipping system, behaviourally deconstructed
This week
Feb 2023

Improvement

Nuggets In The Wild component redesigned and rebuilt
Nuggets In The Wild component redesigned and rebuilt
This week
Feb 2023

Feature

Completed core of forthcoming Nuggets Library for Figma
Completed core of forthcoming Nuggets Library for Figma
This week
Feb 2023

New Nugget In The Wild

Flora case study into overcoming stagnant social proof
Flora case study into overcoming stagnant social proof
This week
Feb 2023

Coglode Live

Open Access Prospect Theory Event added
Open Access Prospect Theory Event added
This week
Feb 2023

New Nugget In The Wild

Case study that reframes product waste into a playful second life for cats
Case study that reframes product waste into a playful second life for cats
This week
Feb 2023

Improvement

Improved persistent login pane
Improved persistent login pane
This week
Feb 2023

New Pairing

New combo of Nuggets that reinforce the 'best' choice centrally
New combo of Nuggets that reinforce the 'best' choice centrally
This week
Feb 2023