RewardsOpen Access

Rewards

We change our behavior when given gifts that reinforce actions and goals

Rewards can have a powerful effect on behavior, increasing spending, loyalty and worker motivation. However, done wrong, they can also demotivate.

Phipps et al. (2015). Impact of a rewards-based incentive program on promoting fruit and vegetable purchases. American Journal of Public Health, vol. 105.

The study

Setup

58 households in Philadelphia, Pennsylvania had their fruit and veg shopping monitored for 8 weeks. Half were offered a 50% discount reward on all fruit and veg purchased and half were not.

Results

Results showed that the reward increased healthy food purchasing behavior from 6.4 to 16.7 servings of fruit and veg  on average per week per household.

Study graph

Key Takeaways

Rewards come in two types: Extrinsic and Intrinsic

Extrinsic rewards are economic: pay, discounts, working conditions, gold stars, healthcare, promotions etc. 

Intrinsic rewards are emotional, coming from a sense of achievement through skill and hard work, unplanned verbal praise from authority figures, and peer recognition.

Takeaway image

Too much extrinsic will lessen internal motivation as it’s seen as controlling, especially if they’re later removed (Murayama et al., 2010). Ensure that they’re significant enough to motivate against task boredom (Hidi, 2015) and are in line with the market needs of employees / customers.

Takeaway image

Focus on rewarding intrinsically - seen as a superior reward (Deci et al., 1999) - with greater levels of trust, choice and freedom to make one’s own decisions. You’ll be rewarded with a more motivated, loyal following as a result.

Takeaway image
Takeaway image
Rewards

Rewards

We change our behavior when given gifts that reinforce actions and goals

Rewards can have a powerful effect on behavior, increasing spending, loyalty and worker motivation. However, done wrong, they can also demotivate.

The study

Setup

58 households in Philadelphia, Pennsylvania had their fruit and veg shopping monitored for 8 weeks. Half were offered a 50% discount reward on all fruit and veg purchased and half were not.

Results

Results showed that the reward increased healthy food purchasing behavior from 6.4 to 16.7 servings of fruit and veg  on average per week per household.

study graph
np_read_2490885_000000

In detail

Hungry for more?

Savour the full features of Coglode Cookbook

Upgrade

All Nuggets

Academic data

Key takeaways

Pairings

Cheat Sheets

Collect Nuggets

Nuggets In The Wild

Coglode Live monthly

Nuggets In The Wild

Related "Wilds"

Currently being sourced...
Nuggets

Snack on these...

Open access, foundational Nuggets

Scarcity

Scarcity

We value things more when they’re in limited supply

Social Proof

Social Proof

We copy the behaviors of others, especially in unfamiliar situations

Prospect Theory

Prospect Theory

A loss hurts more than an equal gain feels good

Reciprocity

Reciprocity

We’re hardwired to return kindness received

Framing

Framing

We make very different decisions based on how a fact is presented

Loss Aversion

Loss Aversion

We feel more negative when losing something than positive when we gain it

Default Effect

Default Effect

We tend to accept the option pre-chosen for us

Anchoring

Anchoring

What we see first affects our judgement of everything thereafter

Fast & Slow Thinking

Fast & Slow Thinking

We make knee-jerk spontaneous decisions that can cause regretful damage

Salience

Salience

Our choices are determined by the information we're shown

Connected to

Hungry for more?

Savour the full features of Coglode Cookbook

All Nuggets, data & takeaways

Academic data

Key takeaways

Pairings

Cheat Sheets

Collect Nuggets

Nuggets In The Wild

Monthly Coglode Live calls

Upgrade

Join Coglode Live!

May 25, 2022 16:00

GMT

Risk Aversion
We don’t like uncertainty and generally stick to what we know

Welcome to a concept that's global and evolutionarily-based.

In this deep-dive, we'll look at:

• Why all of us are Risk Averse on some level

• How this manifests in our life and work

• Ways / Nuggets to overcome Risk Aversion and make better decisions.

As usual, there'll be a quiz and goodies, so come join us!

Show more
Risk Aversion
We don’t like uncertainty and generally stick to what we know
Sign up to attend

Running workshops?

Rewards

is included in Box One of our physical workshop tool.
is included in Box Two of our physical workshop tool.
Nuggets Boxes