Habit-forming

Provide aspirational, future-focused reminders to overcome short-termism

Our short-termism often trumps our future aspirations. Where can you remind people now of their goals to offset this?

Our disposition to focus on the near term can cause us all sorts of problems: over-spending because we feel low, making poor diet decisions because we're tired, not going for that run today because it might rain...

Banks, supermarkets, health apps, you can all help here. Consider including reference somewhere in your digital experiences to our own aspirational goals.

For instance, UK supermarket Waitrose might recommend us healthy options if it knows a little of our goals. The shopping experience could change, surfacing our goals at key decision points, or offering a basket-specific 'healthier substitutes' page prior to checkout with accompanying copy like "Be more you with the following healthy substitutes".

Importantly, such goals should be explicitly chosen by the user. But, once defined, timely nudges to remind and steer better behaviour become possible.

What are users' high level goals in your product?

In what situations are users most likely to deviate away from them?

Where therefore can you help them make better decisions by gently reminding them of their own future aspirations?

They will thank you for doing so.

Habit-forming

Provide aspirational, future-focused reminders to overcome short-termism

Our short-termism often trumps our future aspirations. Where can you remind people now of their goals to offset this?

Our disposition to focus on the near term can cause us all sorts of problems: over-spending because we feel low, making poor diet decisions because we're tired, not going for that run today because it might rain...

Banks, supermarkets, health apps, you can all help here. Consider including reference somewhere in your digital experiences to our own aspirational goals.

For instance, UK supermarket Waitrose might recommend us healthy options if it knows a little of our goals. The shopping experience could change, surfacing our goals at key decision points, or offering a basket-specific 'healthier substitutes' page prior to checkout with accompanying copy like "Be more you with the following healthy substitutes".

Importantly, such goals should be explicitly chosen by the user. But, once defined, timely nudges to remind and steer better behaviour become possible.

What are users' high level goals in your product?

In what situations are users most likely to deviate away from them?

Where therefore can you help them make better decisions by gently reminding them of their own future aspirations?

They will thank you for doing so.

Habit-forming

Provide aspirational, future-focused reminders to overcome short-termism

Our short-termism often trumps our future aspirations. Where can you remind people now of their goals to offset this?

Our disposition to focus on the near term can cause us all sorts of problems: over-spending because we feel low, making poor diet decisions because we're tired, not going for that run today because it might rain...

Banks, supermarkets, health apps, you can all help here. Consider including reference somewhere in your digital experiences to our own aspirational goals.

For instance, UK supermarket Waitrose might recommend us healthy options if it knows a little of our goals. The shopping experience could change, surfacing our goals at key decision points, or offering a basket-specific 'healthier substitutes' page prior to checkout with accompanying copy like "Be more you with the following healthy substitutes".

Importantly, such goals should be explicitly chosen by the user. But, once defined, timely nudges to remind and steer better behaviour become possible.

What are users' high level goals in your product?

In what situations are users most likely to deviate away from them?

Where therefore can you help them make better decisions by gently reminding them of their own future aspirations?

They will thank you for doing so.

Hungry for more?

What's Cooking?

Improvement

After ten years, just who is behind Coglode?
After ten years, just who is behind Coglode?
This week
Feb 2024

Feature

Interactive Defaults Tool released
Interactive Defaults Tool released
This week
Jan 2024

Coglode Live

Defaults Live video and deck now available
Defaults Live video and deck now available
This week
Jan 2024

Cure

Cancelling Amazon Prime - An interactive, behavioural remedy
Cancelling Amazon Prime - An interactive, behavioural remedy
This week
Aug 2023

New Nugget In The Wild

How new browser Arc overcomes Status Quo bias with Boosts and Zaps
How new browser Arc overcomes Status Quo bias with Boosts and Zaps
This week
Jul 2023

New Cheat Sheet

New "Overcoming Risk Aversion" Cheat Sheet
New "Overcoming Risk Aversion" Cheat Sheet
This week
Jul 2023

Feature

Cheat Sheets redesigned - Includes Checklists
Cheat Sheets redesigned - Includes Checklists
This week
Jun 2023

Coglode Live

Self-Expression Live video and deck now available
Self-Expression Live video and deck now available
This week
May 2023

Coglode Live

Self-Expression Live event announced
Self-Expression Live event announced
This week
Apr 2023

Coglode Live

Feedback Loops video and deck now available
Feedback Loops video and deck now available
This week
Apr 2023

Feature

Figma Behavioral Design System released
Figma Behavioral Design System released
This week
Apr 2023

Feature

Figma Behavioral Design System sneak-peek
Figma Behavioral Design System sneak-peek
This week
Apr 2023

Coglode Live

Feedback Loops Live event announced
Feedback Loops Live event announced
This week
Mar 2023

Coglode Live

Prospect Theory video and deck now available
Prospect Theory video and deck now available
This week
Mar 2023

New Nugget In The Wild

Reframing service fees as benefits
Reframing service fees as benefits
This week
Mar 2023

Feature

Cookbook for Teams announced
Cookbook for Teams announced
This week
Mar 2023

New Nugget In The Wild

Deliveroo's tipping system, behaviourally deconstructed
Deliveroo's tipping system, behaviourally deconstructed
This week
Feb 2023

Improvement

Nuggets In The Wild component redesigned and rebuilt
Nuggets In The Wild component redesigned and rebuilt
This week
Feb 2023

Feature

Completed core of forthcoming Nuggets Library for Figma
Completed core of forthcoming Nuggets Library for Figma
This week
Feb 2023

New Nugget In The Wild

Flora case study into overcoming stagnant social proof
Flora case study into overcoming stagnant social proof
This week
Feb 2023

Coglode Live

Open Access Prospect Theory Event added
Open Access Prospect Theory Event added
This week
Feb 2023

New Nugget In The Wild

Case study that reframes product waste into a playful second life for cats
Case study that reframes product waste into a playful second life for cats
This week
Feb 2023

Improvement

Improved persistent login pane
Improved persistent login pane
This week
Feb 2023

New Pairing

New combo of Nuggets that reinforce the 'best' choice centrally
New combo of Nuggets that reinforce the 'best' choice centrally
This week
Feb 2023