Temptation BundlingOpen Access

Temptation Bundling

We're more likely to do the hard stuff when coupled with the pleasant

Motivating people to do their ‘should’ tasks is hard, but bundling incentives that only get unlocked upon doing so means they’re more likely to do these tasks.

Milkman, Minson & Volpp (2013). Holding the Hunger Games hostage at the gym: An evaluation of temptation bundling. Management Science.

The study

Setup

226 people were asked to go to the gym and split into three groups:  a control and two other groups given devices with audio books. Recommenders were told to restrict playback to when at the gym and Committers had to store their device in the locker after use.

Results

It was found that commiting to this restriction boosted gym visits by 51% next to the control.

Study graph

Key Takeaways

Bundle feats with treats.

What sort of behaviors do you want to encourage with your team or customers? Temptation bundling can be very effective in areas where short-term self-control is weakest, like saving, exercise or food choices. What complementary experiences can you bundle alongside the toughest tasks? 

Takeaway image

Create your own “If-Then” commitments.

Ideas include only listening to your favorite podcasts if cleaning the house, getting a coffee on the way to work only if you cycle or walk, or committing to a nice hot bath only if you’ve kept to your weekly spending budget.

Takeaway image

Keep it fresh.

Commitments are a powerful way to maintain long-term behavior change (Royer et al., 2012). However, life does get in the way and we tend to eventually hedonically-adapt to all good things. Keep engagement high by highlighting people’s past successes and creating new bundled experiences that are uniquely attractive. For instance, a gym having all streaming services, even those you might not have access to at home.

Takeaway image
Takeaway image
Temptation Bundling

Temptation Bundling

We're more likely to do the hard stuff when coupled with the pleasant

Motivating people to do their ‘should’ tasks is hard, but bundling incentives that only get unlocked upon doing so means they’re more likely to do these tasks.

The study

Setup

226 people were asked to go to the gym and split into three groups:  a control and two other groups given devices with audio books. Recommenders were told to restrict playback to when at the gym and Committers had to store their device in the locker after use.

Results

It was found that commiting to this restriction boosted gym visits by 51% next to the control.

study graph
np_read_2490885_000000

In detail

Hungry for more?

Savour the full features of Coglode Cookbook

Upgrade

All Nuggets

Academic data

Key takeaways

Pairings

Cheat Sheets

Collect Nuggets

Nuggets In The Wild

Coglode Live monthly

Nuggets In The Wild

Related "Wilds"

Currently being sourced...
Nuggets

Snack on these...

Open access, foundational Nuggets

Scarcity

Scarcity

We value things more when they’re in limited supply

Social Proof

Social Proof

We copy the behaviors of others, especially in unfamiliar situations

Prospect Theory

Prospect Theory

A loss hurts more than an equal gain feels good

Reciprocity

Reciprocity

We’re hardwired to return kindness received

Framing

Framing

We make very different decisions based on how a fact is presented

Loss Aversion

Loss Aversion

We feel more negative when losing something than positive when we gain it

Default Effect

Default Effect

We tend to accept the option pre-chosen for us

Anchoring

Anchoring

What we see first affects our judgement of everything thereafter

Fast & Slow Thinking

Fast & Slow Thinking

We make knee-jerk spontaneous decisions that can cause regretful damage

Salience

Salience

Our choices are determined by the information we're shown

Connected to

Hungry for more?

Savour the full features of Coglode Cookbook

All Nuggets, data & takeaways

Academic data

Key takeaways

Pairings

Cheat Sheets

Collect Nuggets

Nuggets In The Wild

Monthly Coglode Live calls

Upgrade

Join Coglode Live!

May 25, 2022 16:00

GMT

Risk Aversion
We don’t like uncertainty and generally stick to what we know

Welcome to a concept that's global and evolutionarily-based.

In this deep-dive, we'll look at:

• Why all of us are Risk Averse on some level

• How this manifests in our life and work

• Ways / Nuggets to overcome Risk Aversion and make better decisions.

As usual, there'll be a quiz and goodies, so come join us!

Show more
Risk Aversion
We don’t like uncertainty and generally stick to what we know
Sign up to attend

Running workshops?

Temptation Bundling

is included in Box One of our physical workshop tool.
is included in Box Two of our physical workshop tool.
Nuggets Boxes