Hedonic Adaptation

We feel less joy for a gain and discomfort for a loss as time goes by

No matter how good a new experience feels, our feelings eventually revert back to normal. But fear not, for it can be slowed down…

Lucas & Clark (2006). Do people really adapt to marriage? Journal of Happiness Studies, 7(4), 405-426.

The study

Setup

2230 people were tracked over a 19-year period and were asked to record their life satisfaction. All at some point during the study got married.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Results

Results showed that despite average happiness peaking in the years surrounding their marriage, it eventually returned to the baseline.

np_read_2490885_000000

In detail

Key Takeaways

Create unexpected secrets (Lyubomirsky, 2010).

As soon as your once-new product or service ceases to draw attention, it'll fail to be appreciated. What bundles, new variety or joyful hidden details can you build in and communicate to offset this?

Highlight new possibilities.

What ways can your product change customers' lives to set them on a new positive hedonic path? For example, a healthy snackbox subscription could add in recipe cards, unlocking a second-order effect of healthy food-pairing.

Reduce pain with certainty.

We revert to the mean faster for negative experiences when they're short and predictable. Banks offering loans shouldn’t just draw on the habitual pain of repayment but also seek to build a positive sense of closure around the joyous certainty of the final repayment. 

Hedonic Adaptation

We feel less joy for a gain and discomfort for a loss as time goes by

No matter how good a new experience feels, our feelings eventually revert back to normal. But fear not, for it can be slowed down…

Lucas & Clark (2006). Do people really adapt to marriage? Journal of Happiness Studies, 7(4), 405-426.

The study

Setup

2230 people were tracked over a 19-year period and were asked to record their life satisfaction. All at some point during the study got married.

Results

Results showed that despite average happiness peaking in the years surrounding their marriage, it eventually returned to the baseline.

Key Takeaways

Create unexpected secrets (Lyubomirsky, 2010).

As soon as your once-new product or service ceases to draw attention, it'll fail to be appreciated. What bundles, new variety or joyful hidden details can you build in and communicate to offset this?

Highlight new possibilities.

What ways can your product change customers' lives to set them on a new positive hedonic path? For example, a healthy snackbox subscription could add in recipe cards, unlocking a second-order effect of healthy food-pairing.

Reduce pain with certainty.

We revert to the mean faster for negative experiences when they're short and predictable. Banks offering loans shouldn’t just draw on the habitual pain of repayment but also seek to build a positive sense of closure around the joyous certainty of the final repayment. 

Hedonic Adaptation

We feel less joy for a gain and discomfort for a loss as time goes by

No matter how good a new experience feels, our feelings eventually revert back to normal. But fear not, for it can be slowed down…

The study

Setup

2230 people were tracked over a 19-year period and were asked to record their life satisfaction. All at some point during the study got married.

Results

Results showed that despite average happiness peaking in the years surrounding their marriage, it eventually returned to the baseline.

np_read_2490885_000000

In detail

Pairings

Experience

Reveal product secrets long after first use

Common wisdom suggests you should provide as much value within the first few engagements with your product. However, people will eventually adapt to its merits.

Where can you bury hidden joys, perhaps unlocked after a certain timeframe or number of uses, to foster a deeper connection and renewed sense of wonder with your product?

Connected to

Running workshops?

Hedonic Adaptation

is included in Box One of our physical workshop tool.
is included in Box Two of our physical workshop tool.
Box Two