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Product Development

Risk Aversion

We don’t like uncertainty and generally stick to what we know

Picture Superiority Effect

We remember images far better than words

Analysis Paralysis

Our capacity to process information and make decisions reduces with each made

IKEA Effect

We’ll pay disproportionately more for something we’ve helped create

Confirmation Bias

We look for information that supports our existing beliefs and ignore what doesn’t

Sunk Cost Bias

We’re unable to let go of our past bad investments, even if it makes sense to do so

Collection Bias

We have an emotional need to amass sets of related items

Goal Priming

When we’re reminded of our aims, we're more motivated to reach them

Availability Bias

Our judgements are heavily influenced by what comes to mind more easily

Product-Person Bias

We look for and value human connections in our products

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Product Development

Risk Aversion

We don’t like uncertainty and generally stick to what we know

Picture Superiority Effect

We remember images far better than words

Analysis Paralysis

Our capacity to process information and make decisions reduces with each made

IKEA Effect

We’ll pay disproportionately more for something we’ve helped create

Confirmation Bias

We look for information that supports our existing beliefs and ignore what doesn’t

Sunk Cost Bias

We’re unable to let go of our past bad investments, even if it makes sense to do so

Collection Bias

We have an emotional need to amass sets of related items

Goal Priming

When we’re reminded of our aims, we're more motivated to reach them

Availability Bias

Our judgements are heavily influenced by what comes to mind more easily

Product-Person Bias

We look for and value human connections in our products