Pricing

Anchoring

What we see first affects our judgement of everything thereafter

Zero Price Bias

We value something more when free over very cheap

Round Pricing Preference

We prefer and trust whole numbers over those ending in a 9

Decoy Effect

We’re more likely to buy B over A by adding C to make B look more attractive

Pairings

Suggest a pairing

Pricing

Anchoring

What we see first affects our judgement of everything thereafter

Zero Price Bias

We value something more when free over very cheap

Round Pricing Preference

We prefer and trust whole numbers over those ending in a 9

Decoy Effect

We’re more likely to buy B over A by adding C to make B look more attractive