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Experience

Prospect Theory

A loss hurts more than an equal gain feels good

Certainty Effect

We crave clarity over chance and make costly sacrifices to get it

Feedback Loops

We look for information that provides clarity on our actions

Autonomy Bias

We have a deep-seated need to control our situations

Surprise Effect

We respond well to positive, unexpected, personal gestures

Humor Effect

We’re more motivated by and remember things that make us laugh

Spacing Effect

We remember things better when repeated over time and across environments

Peak-End Rule

We remember an experience by its peaks and how it ended

Fast & Slow Thinking

We take knee-jerk spontaneous decisions that can cause regretful damage

Chunking

We process information better when put into small groups

Hedonic Adaptation

We feel less joy for a gain and discomfort for a loss as time goes by

Choice-Supportive Bias

We recall more of the positives of our choices over any negatives

Present Bias

What we want now is often the opposite of what we aspire to in the future

Delay Discounting

We choose smaller, more immediate rewards over greater ones that we need to wait for

Temptation Bundling

We're more likely to do the hard stuff when coupled with the pleasant

Biophilia Effect

We're drawn to living things and become stressed if too detached from them

Aggregation Effect

Negative experiences feel less painful overall when they’re bundled together

Segregation Effect

Positive experiences feel better overall when we spread them out

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Experience

Prospect Theory

A loss hurts more than an equal gain feels good

Certainty Effect

We crave clarity over chance and make costly sacrifices to get it

Feedback Loops

We look for information that provides clarity on our actions

Autonomy Bias

We have a deep-seated need to control our situations

Surprise Effect

We respond well to positive, unexpected, personal gestures

Humor Effect

We’re more motivated by and remember things that make us laugh

Spacing Effect

We remember things better when repeated over time and across environments

Peak-End Rule

We remember an experience by its peaks and how it ended

Fast & Slow Thinking

We take knee-jerk spontaneous decisions that can cause regretful damage

Chunking

We process information better when put into small groups

Hedonic Adaptation

We feel less joy for a gain and discomfort for a loss as time goes by

Choice-Supportive Bias

We recall more of the positives of our choices over any negatives

Present Bias

What we want now is often the opposite of what we aspire to in the future

Delay Discounting

We choose smaller, more immediate rewards over greater ones that we need to wait for

Temptation Bundling

We're more likely to do the hard stuff when coupled with the pleasant

Biophilia Effect

We're drawn to living things and become stressed if too detached from them

Aggregation Effect

Negative experiences feel less painful overall when they’re bundled together

Segregation Effect

Positive experiences feel better overall when we spread them out