Fresh Start Effect

We're more likely to stick to habits made at the start of new time periods

We can motivate ourselves to self-improve by using a time marker (a new week, month, year or event) to wipe the slate clean and focus on being better.

Dai, H., Milkman, K. L., & Riis, J. (2014). The fresh start effect: Temporal landmarks motivate aspirational behavior. Management Science.

The study

Setup

11,912 members of a gym were surveyed over 442 days for their attendance.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Results

Results showed that, next to the baseline, the probability of people going to the gym increased at the beginning of the week, month and semester, showing our higher in-built level of motivation at the start of new time periods.

np_read_2490885_000000

Dai, H., Milkman, K. L., & Riis, J. (2014). The fresh start effect: Temporal landmarks motivate aspirational behavior. Management Science.

Key Takeaways

Motivate around fresh start moments. 

How can you help people achieve their dreams by communicating around multiple time chunks, such as the start of the week, month or year, or even personal events like birthdays, graduations or job changes? 

Target one-shots.

Fresh starts are particularly good at helping people make one-off decisions that perhaps they'd been delaying, such as getting that flu jab. What single task can you help people do around new time periods?

Use to overcome failures.

There are countless fresh start opportunities to help people who have let good habits slip. Frame it as a "new you", which gives an opportunity to separate themselves from past failures. Get them started by being empathic and having them Commit to a Tiny Habit.

Fresh Start Effect

We're more likely to stick to habits made at the start of new time periods

We can motivate ourselves to self-improve by using a time marker (a new week, month, year or event) to wipe the slate clean and focus on being better.

Dai, H., Milkman, K. L., & Riis, J. (2014). The fresh start effect: Temporal landmarks motivate aspirational behavior. Management Science.

The study

Setup

11,912 members of a gym were surveyed over 442 days for their attendance.

Results

Results showed that, next to the baseline, the probability of people going to the gym increased at the beginning of the week, month and semester, showing our higher in-built level of motivation at the start of new time periods.

Key Takeaways

Motivate around fresh start moments. 

How can you help people achieve their dreams by communicating around multiple time chunks, such as the start of the week, month or year, or even personal events like birthdays, graduations or job changes? 

Target one-shots.

Fresh starts are particularly good at helping people make one-off decisions that perhaps they'd been delaying, such as getting that flu jab. What single task can you help people do around new time periods?

Use to overcome failures.

There are countless fresh start opportunities to help people who have let good habits slip. Frame it as a "new you", which gives an opportunity to separate themselves from past failures. Get them started by being empathic and having them Commit to a Tiny Habit.

Fresh Start Effect

We're more likely to stick to habits made at the start of new time periods

We can motivate ourselves to self-improve by using a time marker (a new week, month, year or event) to wipe the slate clean and focus on being better.

The study

Setup

11,912 members of a gym were surveyed over 442 days for their attendance.

Results

Results showed that, next to the baseline, the probability of people going to the gym increased at the beginning of the week, month and semester, showing our higher in-built level of motivation at the start of new time periods.

np_read_2490885_000000

In detail

Connected to

Running workshops?

Fresh Start Effect

is included in Box One of our physical workshop tool.
is included in Box Two of our physical workshop tool.
Box Two