ChunkingOpen Access

Chunking

We process information better when put into small groups

The same information presented in a form that is easier to process has a significant effect on our ability to first read and then remember it.

Mathy & Feldman (2012). What’s magic about magic numbers? Chunking and data compression in short-term memory. Cognition.

The study

Setup

Setup

48 people were shown 100 sets of numbers of different lengths, split up into a number of smaller chunks. After seeing each set, they were asked to recall the numbers in a memory test.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Results

Results

The results found that, on average, people were good at remembering about 7 numbers and 4 chunks before memory errors started kicking in.

Study graph
np_read_2490885_000000

Mathy & Feldman (2012). What’s magic about magic numbers? Chunking and data compression in short-term memory. Cognition.

Key Takeaways

1
1

Chunk for clarity.

Our short-term memory is limited, so whether you're designing a food menu or trying to share a new idea, prevent Analysis Paralysis by breaking information down into 3-5 smaller bites that are easier to process. 

Takeaway image
2
2

Chunk requests.

If you're asking for a lot of info from customers, how can you break the task into more manageable segments? Data capture company, Typeform are a great example of this, turning the concept of chunking into a core USP for its data capture products.

Takeaway image
3
3

Chunk for long-term understanding.

Boost knowledge retention by structuring each chunk learned to build upon what was learned in previous ones. Repeat past chunks to build a strong, modular connection between fragmented bouts of learning.

Language app, Duolingo does this in an engaging visual way.

Takeaway image
4
4
Takeaway image
Takeaway image
np_read_2490885_000000
np_read_2490885_000000

In further detail

Takeaway image
Currently being prepared...
Chunking

Chunking

We process information better when put into small groups

The same information presented in a form that is easier to process has a significant effect on our ability to first read and then remember it.

The study

Setup

48 people were shown 100 sets of numbers of different lengths, split up into a number of smaller chunks. After seeing each set, they were asked to recall the numbers in a memory test.

Results

The results found that, on average, people were good at remembering about 7 numbers and 4 chunks before memory errors started kicking in.

study graph
np_read_2490885_000000

In detail

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Nuggets

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Open access, foundational Nuggets

Scarcity

Scarcity

We value things more when they’re in limited supply

Social Proof

Social Proof

We copy the behaviors of others, especially in unfamiliar situations

Prospect Theory

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A loss hurts more than an equal gain feels good

Reciprocity

Reciprocity

We’re hardwired to return kindness received

Framing

Framing

We make very different decisions based on how a fact is presented

Loss Aversion

Loss Aversion

We feel more negative when losing something than positive when we gain it

Default Effect

Default Effect

We tend to accept the option pre-chosen for us

Anchoring

Anchoring

What we see first affects our judgement of everything thereafter

Fast & Slow Thinking

Fast & Slow Thinking

We make knee-jerk spontaneous decisions that can cause regretful damage

Dynamic Norms

Dynamic Norms

We’re more likely to change if we can see a new behavior developing

Salience

Salience

Our choices are determined by the information we're shown

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