Goal Gradient Effect

Our efforts increase the closer we are to task completion

Whether we’re acting as a consumer, employee or student, we work harder and faster as we close in on the goal in our sights.

Cryder, Loewenstein & Seltman (2013). Goal gradient in helping behavior. Journal of Experimental Social Psychology.

The study

Setup

172 people were told of a fundraiser called Sheila who needed to sell 100 candy bars for her sports team and told she had to sell either 1 or 21 more bars to meet her quota. They were then asked how likely they were to buy a candy from her.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Results

Those in the almost-complete task state were far more likely to help than when there were many left.

np_read_2490885_000000

Cryder, Loewenstein & Seltman (2013). Goal gradient in helping behavior. Journal of Experimental Social Psychology.

Key Takeaways

Visualize to motivate.

Showing quantifiable task progress  with a visual and numerical indicator will increase completion speed (Cheema & Bagchi, 2011).  

How can you heighten desire to close in on the reward?

Note that effort levels will fall after the current reward has been attained, so reframe progress around the next goal.

Be ahead of the curve. 

Endow Progress and put more weight on task completion at the start than when close to the goal. 

Place easier tasks at start and middle, saving harder or bigger ones for just before reward.

Reframe task size.

Motivation to complete a task is directly proportionate to its size. So, for viewers new to Breaking Bad, instead of Netflix initially highlighting all 5 seasons, reframe the task as a single season with a sense of completion.

Once season 1 is watched, reframe season 2 as a natural extension of 1 but distinct from 3-5.

Goal Gradient Effect

Our efforts increase the closer we are to task completion

Whether we’re acting as a consumer, employee or student, we work harder and faster as we close in on the goal in our sights.

Cryder, Loewenstein & Seltman (2013). Goal gradient in helping behavior. Journal of Experimental Social Psychology.

The study

Setup

172 people were told of a fundraiser called Sheila who needed to sell 100 candy bars for her sports team and told she had to sell either 1 or 21 more bars to meet her quota. They were then asked how likely they were to buy a candy from her.

Results

Those in the almost-complete task state were far more likely to help than when there were many left.

Key Takeaways

Visualize to motivate.

Showing quantifiable task progress  with a visual and numerical indicator will increase completion speed (Cheema & Bagchi, 2011).  

How can you heighten desire to close in on the reward?

Note that effort levels will fall after the current reward has been attained, so reframe progress around the next goal.

Be ahead of the curve. 

Endow Progress and put more weight on task completion at the start than when close to the goal. 

Place easier tasks at start and middle, saving harder or bigger ones for just before reward.

Reframe task size.

Motivation to complete a task is directly proportionate to its size. So, for viewers new to Breaking Bad, instead of Netflix initially highlighting all 5 seasons, reframe the task as a single season with a sense of completion.

Once season 1 is watched, reframe season 2 as a natural extension of 1 but distinct from 3-5.

Goal Gradient Effect

Our efforts increase the closer we are to task completion

Whether we’re acting as a consumer, employee or student, we work harder and faster as we close in on the goal in our sights.

The study

Setup

172 people were told of a fundraiser called Sheila who needed to sell 100 candy bars for her sports team and told she had to sell either 1 or 21 more bars to meet her quota. They were then asked how likely they were to buy a candy from her.

Results

Those in the almost-complete task state were far more likely to help than when there were many left.

np_read_2490885_000000

In detail

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Related "Wilds"

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Connected to

Running workshops?

Goal Gradient Effect

is included in Box One of our physical workshop tool.
is included in Box Two of our physical workshop tool.
Box Two