Daniel Kahneman

at Princeton University

One of the founding fathers of Behavioral Economics, a Nobel Prize-winning, Israeli-American psychologist whose Prospect Theory underpinned his discovery of the many biases that we know today.

What you need to know about ‘Danny’

The study

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Results

np_read_2490885_000000

What you need to know about ‘Danny’

• In the 1950s, Danny was drafted into the Israel Defence Forces in the psychology branch, creating methods to assess recruitment suitability.  

• From the late 60s, he worked with fellow academic and best friend Amos Tversky. 1971-81 were the peak years of research output for the ‘dynamic duo’, including on the Availability and Anchoring shortcuts.

• In ’74, they published the important Judgement Under Uncertainty paper on biases and shortcuts, which started the wave of rational thinking as something unrealistic, impacting psychology, economics and philosophy. 

Thinking, Fast and Slow is an interesting capstone to his career, but his accomplishments were solidified well in advance of writing it. They’d be just as significant without it.” 

- Steven Pinker on Daniel

• In ’79, Danny and Amos created Prospect Theory - with its “meaningless yet distinctive name” and initial discovery of Loss Aversion.

• In ’81, they created Framing suggesting that choices are merely mental representations open to intepretation and not set in stone. 

• Defined Peak End Rule with the famous colonoscopy study.

• In 2002, won the Nobel Prize for Economics for work with Tversky and later winner Richard Thaler that combined psychology with economics.

• He also furthered and then popularized Dual System Theory (Fast and Slow Thinking) in his best-selling book, Thinking, Fast and Slow in 2011.

Key Takeaways

Daniel Kahneman

at Princeton University

One of the founding fathers of Behavioral Economics, a Nobel Prize-winning, Israeli-American psychologist whose Prospect Theory underpinned his discovery of the many biases that we know today.

What you need to know about ‘Danny’

The study

Setup

Nuggademic people academic

Results

Key Takeaways

Daniel Kahneman

at Princeton University

One of the founding fathers of Behavioral Economics, a Nobel Prize-winning, Israeli-American psychologist whose Prospect Theory underpinned his discovery of the many biases that we know today.

The study

Setup

Nuggademic people academic

Results

np_read_2490885_000000

In detail

• In the 1950s, Danny was drafted into the Israel Defence Forces in the psychology branch, creating methods to assess recruitment suitability.  

• From the late 60s, he worked with fellow academic and best friend Amos Tversky. 1971-81 were the peak years of research output for the ‘dynamic duo’, including on the Availability and Anchoring shortcuts.

• In ’74, they published the important Judgement Under Uncertainty paper on biases and shortcuts, which started the wave of rational thinking as something unrealistic, impacting psychology, economics and philosophy. 

Thinking, Fast and Slow is an interesting capstone to his career, but his accomplishments were solidified well in advance of writing it. They’d be just as significant without it.” 

- Steven Pinker on Daniel

• In ’79, Danny and Amos created Prospect Theory - with its “meaningless yet distinctive name” and initial discovery of Loss Aversion.

• In ’81, they created Framing suggesting that choices are merely mental representations open to intepretation and not set in stone. 

• Defined Peak End Rule with the famous colonoscopy study.

• In 2002, won the Nobel Prize for Economics for work with Tversky and later winner Richard Thaler that combined psychology with economics.

• He also furthered and then popularized Dual System Theory (Fast and Slow Thinking) in his best-selling book, Thinking, Fast and Slow in 2011.

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Daniel Kahneman

is included in Box One of our physical workshop tool.
is included in Box Two of our physical workshop tool.
Box Two