My Nuggets
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© 2013-25 Coglode

Conversion

Social Proof

We copy the behaviors of others, especially in unfamiliar situations

Experience

Delay Discounting

We choose smaller, more immediate rewards over greater ones that we need to wait for

Loyalty

Rewards

We change our behavior when given gifts that reinforce actions and goals

Experience

Measurement Paradox

We enjoy experiences less when we track them

Loyalty

Reciprocity

We’re hardwired to return kindness received

Groups

In-Group Bias

We tend to favour our group over others

Product Development

IKEA Effect

We’ll pay disproportionately more for something we’ve helped create

Product Development

Picture Superiority Effect

We remember images far better than words

Experience

Biophilia Effect

We're drawn to living things and become stressed if too detached from them

Experience

Chunking

We process information better when put into small groups

Product Development

Analysis Paralysis

Our capacity to process information and make decisions reduces with each made

Product Development

Availability Bias

Our judgements are heavily influenced by what comes to mind more easily

Conversion

Zeigarnik Effect

Incomplete tasks weigh on our minds until done

Product Development

Collection Bias

We have an emotional need to amass sets of related items

Branding

Halo Effect

We incorrectly transfer judgements of known attributes onto other unrelated or unknown ones

Branding

Fluency Shortcut

Statements that are easier to understand are more believable

Experience

Fast & Slow Thinking

We make knee-jerk spontaneous decisions that can cause regretful damage

Experience

Feedback Loops

We look for information that provides clarity on our actions

Experience

Hedonic Adaptation

We feel less joy for a gain and discomfort for a loss as time goes by

Branding

Nostalgia Effect

Thinking about the past makes us want to spend more now

Experience

Certainty Effect

We crave clarity over chance and make costly sacrifices to get it

Experience

Surprise Effect

We respond well to positive, unexpected, personal gestures

Loyalty

Reciprocity Decay

Our desire to give back wanes rapidly with time

Conversion

Priming

Our decisions are shaped by memories recalled from things just seen or heard

Pricing

Anchoring

What we see first affects our judgement of everything thereafter

Product Development

Goal Priming

When we’re reminded of our aims, we're more motivated to reach them

Pricing

Round Pricing Preference

We prefer and trust whole numbers over those ending in a 9

Conversion

Reactance

We’ll do the opposite from what we’re asked if we’re pushed too hard

Branding

Devil Effect

Our perception of a single negative attribute unfairly bleeds into other unrelated areas

Experience

Spacing Effect

We remember things better when repeated over time and across environments

Conversion

Door In The Face

We're more likely to agree to a small request after first rejecting a larger one

Loyalty

Status

We constantly look for ways to improve how others see us

Experience

Aggregation Effect

Negative experiences feel less painful overall when they’re bundled together

Experience

Segregation Effect

Positive experiences feel better overall when we spread them out

Conversion

Metaphorical Shortcut

New or complex ideas are easier understood through existing ones

Conversion

Fresh Start Effect

We're more likely to stick to habits made at the start of new time periods

Loyalty

Limited Access

We place greater value in things when there are barriers placed around them

Loyalty

Entourage Effect

Our status is elevated when we share our VIP treatment

Branding

Self-Expression

We constantly seek out ways to communicate our identity to others

Conversion

Ownership Bias

We value things more when we feel we own them

Product Development

Product-Person Bias

We look for and value human connections in our products

No results right now...

...but we're adding all the time