In-Group BiasOpen Access

In-Group Bias

We tend to favour our group over others

Our evolutionary need to belong creates an irrational preference for our own group, causing us to behave uncooperatively and harming broader cohesion.

Tajfel, H., Billig, M. G., Bundy, R. P., & Flament, C. (1971). Social categorisation and intergroup behaviour. European journal of social psychology, 1(2), 149-178.

The study

Setup

48 teenagers were divided into 2 groups based on expressing a preference for a painting. They were then told to anonymously award money to other participants involved in the study.

Results

The results demonstrated that when given a choice between maximising profit for all groups and maximising profit for their own group, they chose the latter.

Study graph

Key Takeaways

In-Group favouritism can take many forms.

For instance, designers might feel they are the out-group in a meeting dominated by engineers, creating a sense that they're either not as welcomed or have opinions that aren't as valued. Who might be feeling excluded in your projects and meetings?

Takeaway image

Turn “Us vs Them” into “We”.

Broaden the perception of group boundaries by cooperating with the out-group in shared activities (Gaertner et al., 1990). Which situations can you create that promote collaboration?

Takeaway image

Actively use the benefits of your outgroup.

We tend to evaluate the work of our own group as better and more creative than it really is. However, by enlisting the aid of an out-group, you may have an accurate assessment of the actual creative value (Adarves‐Yorno, 2008).

Takeaway image

Be careful with unconscious bias.

Groups can be formed by meaningless reasons but also by our own pre-conceived notions or bias. What might be some of the reasons you or others use to place someone in an out-group? How might you raise this in a way to bring disconnected groups together?

Takeaway image
Pairings

Pairings

Currently being prepared...
In-Group Bias

In-Group Bias

We tend to favour our group over others

Our evolutionary need to belong creates an irrational preference for our own group, causing us to behave uncooperatively and harming broader cohesion.

The study

Setup

48 teenagers were divided into 2 groups based on expressing a preference for a painting. They were then told to anonymously award money to other participants involved in the study.

Results

The results demonstrated that when given a choice between maximising profit for all groups and maximising profit for their own group, they chose the latter.

study graph
np_read_2490885_000000

In detail

Hungry for more?

Savour the full features of Coglode Cookbook

Upgrade

All Nuggets

Academic data

Key takeaways

Pairings

Cheat Sheets

Collect Nuggets

Nuggets In The Wild

Coglode Live monthly

Nuggets In The Wild

Related "Wilds"

Currently being sourced...
Nuggets

Snack on these...

Open access, foundational Nuggets

Scarcity

Scarcity

We value things more when they’re in limited supply

Social Proof

Social Proof

We copy the behaviors of others, especially in unfamiliar situations

Prospect Theory

Prospect Theory

A loss hurts more than an equal gain feels good

Reciprocity

Reciprocity

We’re hardwired to return kindness received

Framing

Framing

We make very different decisions based on how a fact is presented

Loss Aversion

Loss Aversion

We feel more negative when losing something than positive when we gain it

Default Effect

Default Effect

We tend to accept the option pre-chosen for us

Anchoring

Anchoring

What we see first affects our judgement of everything thereafter

Fast & Slow Thinking

Fast & Slow Thinking

We make knee-jerk spontaneous decisions that can cause regretful damage

Dynamic Norms

Dynamic Norms

We’re more likely to change if we can see a new behavior developing

Salience

Salience

Our choices are determined by the information we're shown

Connected to

Hungry for more?

Savour the full features of Coglode Cookbook

All Nuggets, data & takeaways

Academic data

Key takeaways

Pairings

Cheat Sheets

Collect Nuggets

Nuggets In The Wild

Monthly Coglode Live calls

Upgrade

Join Coglode Live!

October 19, 2022 16:00

GMT

Limited Choice
We’re more likely to decide when the options are sensibly restricted

Join us as we dive deep into one of the key paradoxes of modern consumerism.

We'll explore:

• The theory behind why choice is so important, yet also the pitfalls from too much of it
• Brand new research that pushes our understanding further
• How to redesign choice with real world before and after examples

As normal, it'll be highly interactive, so join us for the fun. It's your choice!

Show more
Limited Choice
We’re more likely to decide when the options are sensibly restricted
Sign up to attend

Running workshops?

In-Group Bias

is included in Box One of our physical workshop tool.
is included in Box Two of our physical workshop tool.
No items found.