CompetitionOpen Access

Competition

We strive with and against one another for limited resources and status

We can’t avoid comparing ourselves to others. And once we can compare, we’re driven to compete to enhance our relative sense of self-worth.

Swab & Johnson (2019). Steel sharpens steel: A review of multilevel competitiveness in organizations. Journal of Organizational Behavior.

The study

Setup

Setup

121 students were shown one of 3 adverts for watch brand Swatch. Either a control with no sales event, a limited-time sale (6 days) or one limited in quantity available (100) triggering competition. They were then asked how likely they’d be to buy the watch.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Results

Results

Those in the competition condition were more likely to buy than those under time pressure.

Study graph
np_read_2490885_000000

Swab & Johnson (2019). Steel sharpens steel: A review of multilevel competitiveness in organizations. Journal of Organizational Behavior.

Key Takeaways

1
1

A little competition can be fun.

We are naturally competitive; where there are numbers, there are games. And though it shouldn't be the only driver of behavior change, subtle uses with measurable goals, leaderboards and appropriate Rewards can provide benefit. What positive behaviors do you want to encourage? Tell the Story of why the competition exists to help motivate further. Ensure that the competition also aligns with others' own aspirations.

Takeaway image
2
2

Allow everyone to ‘succeed’, regardless of ability.

Bad competition creates clear winners and losers, which can demotivate the latter and reduce behavior change. Good competition includes ways to celebrate all efforts to reach a goal. Be sensitive to our desire to compare, e.g. only show individuals their relative place in a leaderboard.

Takeaway image
3
3

Make competition team-based.

Too much competition can reduce internal motivation. However competing as broader teams can prevent this. Collaboration is a powerful tool to use with competition to foster new collective norms around the intended behavior.

Takeaway image
4
4
Takeaway image
Takeaway image
Pairings

Pairings

Currently being prepared...
Competition

Competition

We strive with and against one another for limited resources and status

We can’t avoid comparing ourselves to others. And once we can compare, we’re driven to compete to enhance our relative sense of self-worth.

The study

Setup

121 students were shown one of 3 adverts for watch brand Swatch. Either a control with no sales event, a limited-time sale (6 days) or one limited in quantity available (100) triggering competition. They were then asked how likely they’d be to buy the watch.

Results

Those in the competition condition were more likely to buy than those under time pressure.

study graph
np_read_2490885_000000

In detail

Hungry for more?

Savour the full features of Coglode Cookbook

Upgrade

All Nuggets

Academic data

Key takeaways

Pairings

Cheat Sheets

Collect Nuggets

Nuggets In The Wild

Coglode Live monthly

Nuggets In The Wild

Related "Wilds"

Currently being sourced...
Nuggets

Snack on these...

Open access, foundational Nuggets

Scarcity

Scarcity

We value things more when they’re in limited supply

Social Proof

Social Proof

We copy the behaviors of others, especially in unfamiliar situations

Prospect Theory

Prospect Theory

A loss hurts more than an equal gain feels good

Reciprocity

Reciprocity

We’re hardwired to return kindness received

Framing

Framing

We make very different decisions based on how a fact is presented

Loss Aversion

Loss Aversion

We feel more negative when losing something than positive when we gain it

Default Effect

Default Effect

We tend to accept the option pre-chosen for us

Anchoring

Anchoring

What we see first affects our judgement of everything thereafter

Fast & Slow Thinking

Fast & Slow Thinking

We make knee-jerk spontaneous decisions that can cause regretful damage

Dynamic Norms

Dynamic Norms

We’re more likely to change if we can see a new behavior developing

Salience

Salience

Our choices are determined by the information we're shown

Connected to

Hungry for more?

Savour the full features of Coglode Cookbook

All Nuggets, data & takeaways

Academic data

Key takeaways

Pairings

Cheat Sheets

Collect Nuggets

Nuggets In The Wild

Monthly Coglode Live calls

Upgrade

Join Coglode Live!

January 12, 2023 16:00

GMT

Certainty Effect
We crave clarity over chance and make costly sacrifices to get it

Like it or not, we're all hard-wired to seek out information that helps us reduce uncertainty over the future. We'll explore:

• How Certainty works as a behavioural concept

• Examples from the wild that use it well

• How you can use certainty in your work to improve experiences!

So join us. It'll be fun and engaging. You can be certain of that!

Show more
Certainty Effect
We crave clarity over chance and make costly sacrifices to get it
Sign up to attend

Running workshops?

Competition

is included in Box One of our physical workshop tool.
is included in Box Two of our physical workshop tool.
Nuggets Boxes