Biophilia EffectOpen Access

Biophilia Effect

We're drawn to living things and become stressed if too detached from them

Our evolved attraction to nature comes from a need to gather resources and survive. It therefore has a big impact on stress, attention and willingness to pay.

Rosenbaum, Ramirez & Camino (2018). A dose of nature and shopping: The restorative potential of biophilic lifestyle center designs. Journal of Retailing and Consumer Services, 40, 66-73.

The study

Setup

68 people were shown photos of shopping environments, either with or without plants. They were then asked about the environment’s percieved restorative power.

Results

Those who saw the biophilic environment reported a higher restorative effect on wellbeing than those without plants.

Study graph

Key Takeaways

Use nature to restore consumer attention and boost dwell time (Lee et al., 2015).

Even a short exposure will reduce mental fatigue. Where are the most stressful points along a customer journey? Focus on ‘biophying’ these areas first. 

Takeaway image

Leaf the stress behind.

Research (Ulrich et al., 1991) suggests that having restorative green spaces in the workplace reduces stress, even though 58% of office workers still have no plants (Human Spaces, 2014). Seeing plants from a worker's desk lowered self-reported sick leave next to those without a bio-optimized view (Bringslimark et al. 2007).

Start small and slowly work your way down the  list of biophilic enhancements. 


Takeaway image

Create familiarity through nature.

Use natural references to ground marketing of technologically-complex or abstract products to boost understanding and brand warmth (Rafaeli and Vilnai-Yavetz, 2004). 

Takeaway image
Takeaway image
Pairings

Pairings

Currently being prepared...
Biophilia Effect

Biophilia Effect

We're drawn to living things and become stressed if too detached from them

Our evolved attraction to nature comes from a need to gather resources and survive. It therefore has a big impact on stress, attention and willingness to pay.

The study

Setup

68 people were shown photos of shopping environments, either with or without plants. They were then asked about the environment’s percieved restorative power.

Results

Those who saw the biophilic environment reported a higher restorative effect on wellbeing than those without plants.

study graph
np_read_2490885_000000

In detail

Hungry for more?

Savour the full features of Coglode Cookbook

Upgrade

All Nuggets

Academic data

Key takeaways

Pairings

Cheat Sheets

Collect Nuggets

Nuggets In The Wild

Coglode Live monthly

Nuggets In The Wild

Related "Wilds"

Currently being sourced...
Nuggets

Snack on these...

Open access, foundational Nuggets

Scarcity

Scarcity

We value things more when they’re in limited supply

Social Proof

Social Proof

We copy the behaviors of others, especially in unfamiliar situations

Prospect Theory

Prospect Theory

A loss hurts more than an equal gain feels good

Reciprocity

Reciprocity

We’re hardwired to return kindness received

Framing

Framing

We make very different decisions based on how a fact is presented

Loss Aversion

Loss Aversion

We feel more negative when losing something than positive when we gain it

Default Effect

Default Effect

We tend to accept the option pre-chosen for us

Anchoring

Anchoring

What we see first affects our judgement of everything thereafter

Fast & Slow Thinking

Fast & Slow Thinking

We make knee-jerk spontaneous decisions that can cause regretful damage

Salience

Salience

Our choices are determined by the information we're shown

Connected to

Hungry for more?

Savour the full features of Coglode Cookbook

All Nuggets, data & takeaways

Academic data

Key takeaways

Pairings

Cheat Sheets

Collect Nuggets

Nuggets In The Wild

Monthly Coglode Live calls

Upgrade

Join Coglode Live!

May 25, 2022 16:00

GMT

Risk Aversion
We don’t like uncertainty and generally stick to what we know

Welcome to a concept that's global and evolutionarily-based.

In this deep-dive, we'll look at:

• Why all of us are Risk Averse on some level

• How this manifests in our life and work

• Ways / Nuggets to overcome Risk Aversion and make better decisions.

As usual, there'll be a quiz and goodies, so come join us!

Show more
Risk Aversion
We don’t like uncertainty and generally stick to what we know
Sign up to attend

Running workshops?

Biophilia Effect

is included in Box One of our physical workshop tool.
is included in Box Two of our physical workshop tool.
Nuggets Boxes