Humor EffectOpen Access

Humor Effect

We’re more motivated by and remember things that make us laugh

An immensely powerful social tool that can reduce stress, improve task completion and heighten brand attachment.

Cheng & Wang (2014). Examining the energizing effects of humor on persistence behavior. Journal of Business and Psychology, 1-14.

The study

Setup

Setup

72 people were split into 3 groups: Humor, Neutral or Contentment and shown a respective video: Mr Bean (a British comedy show), an educational  video or a beach scene. They were then all asked to solve a secretly-impossible puzzle.

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A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

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Results

Results

Those humored spent 50% more time and made 2x more attempts trying to solve the problem than others.

Study graph
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Cheng & Wang (2014). Examining the energizing effects of humor on persistence behavior. Journal of Business and Psychology, 1-14.

Key Takeaways

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Make it funny. Consumers have more positive attitudes towards humorous ads and their brands, increasing intentions to buy (Eisend, 2008). However, levels are dictated by product category and how related the humor is to the product.

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 Funny stories are more memorable than other positive emotions  like admiration or respect.  Puns are particularly memorable because they force us to simplify our humor delivery to a single line, reducing mental effort (Summerfelt et al., 2010).

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Bring humor into the workplace. It helps boost employee satisfaction (Decker 1987), leads to higher productivity (Avolio et al. 1999) and boosts creativity (Brotherton 1996).  Ben & Jerry’s, Southwest Airlines and Sun Microsystems are well-known for their use of humor within organizational culture (Barbour, 1998). 

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Pairings

Pairings

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Humor Effect

Humor Effect

We’re more motivated by and remember things that make us laugh

An immensely powerful social tool that can reduce stress, improve task completion and heighten brand attachment.

The study

Setup

72 people were split into 3 groups: Humor, Neutral or Contentment and shown a respective video: Mr Bean (a British comedy show), an educational  video or a beach scene. They were then all asked to solve a secretly-impossible puzzle.

Results

Those humored spent 50% more time and made 2x more attempts trying to solve the problem than others.

study graph
np_read_2490885_000000

In detail

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Certainty Effect
We crave clarity over chance and make costly sacrifices to get it

Like it or not, we're all hard-wired to seek out information that helps us reduce uncertainty over the future. We'll explore:

• How Certainty works as a behavioural concept

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• How you can use certainty in your work to improve experiences!

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Certainty Effect
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