My Nuggets
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© 2013-25 Coglode

Groups

In-Group Bias

We tend to favour our group over others

Conversion

Ownership Bias

We value things more when we feel we own them

Product Development

Sunk Cost Bias

We’re unable to let go of our past bad investments, even if it makes sense to do so

Conversion

Reactance

We’ll do the opposite from what we’re asked if we’re pushed too hard

Product Development

Risk Aversion

We don’t like uncertainty and generally stick to what we know

Product Development

Availability Bias

Our judgements are heavily influenced by what comes to mind more easily

Experience

Friction

We’re less likely to complete a task with each step added

Experience

Measurement Paradox

We enjoy experiences less when we track them

Product Development

Analysis Paralysis

Our capacity to process information and make decisions reduces with each made

Experience

Present Bias

What we want now is often the opposite of what we aspire to in the future

Experience

Autonomy Bias

We have a deep-seated need to control our situations

Experience

Fast & Slow Thinking

We make knee-jerk spontaneous decisions that can cause regretful damage

Product Development

Goal Priming

When we’re reminded of our aims, we're more motivated to reach them

Experience

Prospect Theory

A loss hurts more than an equal gain feels good

Experience

Feedback Loops

We look for information that provides clarity on our actions

Conversion

Framing

We make very different decisions based on how a fact is presented

Conversion

Fresh Start Effect

We're more likely to stick to habits made at the start of new time periods

Conversion

Commitment

Once we’ve made a public statement, we make consistent decisions to support it

Loyalty

Tiny Habits

We're more likely to reach goals when broken down into smaller ones

Loyalty

Endowed Progress Effect

We reach our goals faster when we have help getting started

Conversion

Zeigarnik Effect

Incomplete tasks weigh on our minds until done

Conversion

Status Quo Bias

We tend to stick with our previous choices, even if the alternatives might be better

Conversion

Priming

Our decisions are shaped by memories recalled from things just seen or heard

Experience

Chunking

We process information better when put into small groups

Experience

Choice-Supportive Bias

We recall more of the positives of our choices over any negatives

Pricing

Zero Price Bias

We value something more when free over very cheap

Branding

Devil Effect

Our perception of a single negative attribute unfairly bleeds into other unrelated areas

Branding

Self-Expression

We constantly seek out ways to communicate our identity to others

Conversion

Competition

We strive with and against one another for limited resources and status

No results right now...

...but we're adding all the time