My Nuggets
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© 2013-25 Coglode

Conversion

Scarcity

We value things more when they’re in limited supply

Conversion

Social Proof

We copy the behaviors of others, especially in unfamiliar situations

Conversion

Limited Choice

We’re more likely to decide when the options are sensibly restricted

Conversion

Default Effect

We tend to accept the option pre-chosen for us

Conversion

Priming

Our decisions are shaped by memories recalled from things just seen or heard

Conversion

Zeigarnik Effect

Incomplete tasks weigh on our minds until done

Conversion

Curiosity Effect

We're driven to seek missing info that closes our knowledge gap

Conversion

Metaphorical Shortcut

New or complex ideas are easier understood through existing ones

Conversion

Ownership Bias

We value things more when we feel we own them

Conversion

Time Scarcity

We're more likely to act if the clock is ticking…

Conversion

Fresh Start Effect

We're more likely to stick to habits made at the start of new time periods

Conversion

Door In The Face

We're more likely to agree to a small request after first rejecting a larger one

Conversion

Salience

Our choices are determined by the information we're shown

Branding

Fluency Shortcut

Statements that are easier to understand are more believable

Branding

Self-Expression

We constantly seek out ways to communicate our identity to others

Branding

Rhyme As Reason Effect

Rhyming statements that you hear, they are seen as more sincere

Loyalty

Rewards

We change our behavior when given gifts that reinforce actions and goals

Loyalty

Endowed Progress Effect

We reach our goals faster when we have help getting started

Loyalty

Tiny Habits

We're more likely to reach goals when broken down into smaller ones

Loyalty

Goal Gradient Effect

Our efforts increase the closer we are to task completion

Pricing

Anchoring

What we see first affects our judgement of everything thereafter

Pricing

Decoy Effect

We’re more likely to buy B over A by adding C to make B look more attractive

Pricing

Round Pricing Preference

We prefer and trust whole numbers over those ending in a 9

Pricing

Boundary Pricing

We're more likely to upgrade if the base price feels closer

Product Development

Picture Superiority Effect

We remember images far better than words

Product Development

IKEA Effect

We’ll pay disproportionately more for something we’ve helped create

Product Development

Analysis Paralysis

Our capacity to process information and make decisions reduces with each made

Product Development

Goal Priming

When we’re reminded of our aims, we're more motivated to reach them

Product Development

Product-Person Bias

We look for and value human connections in our products

Experience

Humor Effect

We’re more motivated by and remember things that make us laugh

Experience

Spacing Effect

We remember things better when repeated over time and across environments

Experience

Chunking

We process information better when put into small groups

Experience

Biophilia Effect

We're drawn to living things and become stressed if too detached from them

Experience

Temptation Bundling

We're more likely to do the hard stuff when coupled with the pleasant

Experience

Measurement Paradox

We enjoy experiences less when we track them

Experience

Friction

We’re less likely to complete a task with each step added

No results right now...

...but we're adding all the time