My Nuggets
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© 2013-25 Coglode

Loyalty

Goal Gradient Effect

Our efforts increase the closer we are to task completion

Loyalty

Tiny Habits

We're more likely to reach goals when broken down into smaller ones

Experience

Autonomy Bias

We have a deep-seated need to control our situations

Experience

Surprise Effect

We respond well to positive, unexpected, personal gestures

Experience

Spacing Effect

We remember things better when repeated over time and across environments

Experience

Chunking

We process information better when put into small groups

Experience

Hedonic Adaptation

We feel less joy for a gain and discomfort for a loss as time goes by

Experience

Temptation Bundling

We're more likely to do the hard stuff when coupled with the pleasant

Branding

Self-Expression

We constantly seek out ways to communicate our identity to others

Loyalty

Status

We constantly look for ways to improve how others see us

Conversion

Limited Choice

We’re more likely to decide when the options are sensibly restricted

Conversion

Serial Position Effect

We better remember the first and last items in a list

Experience

Friction

We’re less likely to complete a task with each step added

Experience

Measurement Paradox

We enjoy experiences less when we track them

Groups

In-Group Bias

We tend to favour our group over others

Pricing

Boundary Pricing

We're more likely to upgrade if the base price feels closer

People Pinker

Steven Pinker

at Harvard University

People Milkman

Katy Milkman

at The University of Pennsylvania

Product Development

Afterlife Effect

We recycle more when shown what the product will become

Conversion

Salience

Our choices are determined by the information we're shown

Conversion

If-Then Plans

If in this scenario, we then plan to do that, we'll more likely reach our goals

No results right now...

...but we're adding all the time