My Nuggets
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© 2013-25 Coglode

Experience

Friction

We’re less likely to complete a task with each step added

Experience

Certainty Effect

We crave clarity over chance and make costly sacrifices to get it

Experience

Delay Discounting

We choose smaller, more immediate rewards over greater ones that we need to wait for

Conversion

Time Scarcity

We're more likely to act if the clock is ticking…

Loyalty

Reciprocity

We’re hardwired to return kindness received

Product Development

Goal Priming

When we’re reminded of our aims, we're more motivated to reach them

Conversion

Social Proof

We copy the behaviors of others, especially in unfamiliar situations

Product Development

Risk Aversion

We don’t like uncertainty and generally stick to what we know

Experience

Peak-End Rule

We remember an experience by its peaks and how it ended

Experience

Spacing Effect

We remember things better when repeated over time and across environments

Product Development

Analysis Paralysis

Our capacity to process information and make decisions reduces with each made

Conversion

Default Effect

We tend to accept the option pre-chosen for us

Loyalty

Endowed Progress Effect

We reach our goals faster when we have help getting started

Conversion

Curiosity Effect

We're driven to seek missing info that closes our knowledge gap

Conversion

Commitment

Once we’ve made a public statement, we make consistent decisions to support it

Conversion

Zeigarnik Effect

Incomplete tasks weigh on our minds until done

Conversion

Ownership Bias

We value things more when we feel we own them

Conversion

Limited Choice

We’re more likely to decide when the options are sensibly restricted

Branding

Fluency Shortcut

Statements that are easier to understand are more believable

Conversion

Loss Aversion

We feel more negative when losing something than positive when we get it

Conversion

Priming

Our decisions are shaped by memories recalled from things just seen or heard

Loyalty

Rewards

We change our behavior when given gifts that reinforce actions and goals

Branding

Rhyme As Reason Effect

Rhyming statements that you hear, they are seen as more sincere

Conversion

Metaphorical Shortcut

New or complex ideas are easier understood through existing ones

Pricing

Zero Price Bias

We value something more when free over very cheap

Conversion

Fresh Start Effect

We're more likely to stick to habits made at the start of new time periods

Conversion

Door In The Face

We're more likely to agree to a small request after first rejecting a larger one

Experience

Measurement Paradox

We enjoy experiences less when we track them

Loyalty

Goal Gradient Effect

Our efforts increase the closer we are to task completion

Conversion

Framing

We make very different decisions based on how a fact is presented

Pricing

Anchoring

What we see first affects our judgement of everything thereafter

No results right now...

...but we're adding all the time