My Nuggets
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© 2013-25 Coglode

Experience

Peak-End Rule

We remember an experience by its peaks and how it ended

Experience

Surprise Effect

We respond well to positive, unexpected, personal gestures

Branding

Fluency Shortcut

Statements that are easier to understand are more believable

Branding

Self-Expression

We constantly seek out ways to communicate our identity to others

Product Development

Afterlife Effect

We recycle more when shown what the product will become

Conversion

Priming

Our decisions are shaped by memories recalled from things just seen or heard

Experience

Hedonic Adaptation

We feel less joy for a gain and discomfort for a loss as time goes by

Branding

Storyteller Bias

We’re more persuaded by and better recall those who tell stories

Conversion

Social Proof

We copy the behaviors of others, especially in unfamiliar situations

Experience

Certainty Effect

We crave clarity over chance and make costly sacrifices to get it

Conversion

Serial Position Effect

We better remember the first and last items in a list

Conversion

Loss Aversion

We feel more negative when losing something than positive when we get it

Experience

Chunking

We process information better when put into small groups

Conversion

Authority

We have a strong tendency to comply with those in charge

Pricing

Anchoring

What we see first affects our judgement of everything thereafter

Branding

Nostalgia Effect

Thinking about the past makes us want to spend more now

Loyalty

Endowed Progress Effect

We reach our goals faster when we have help getting started

Loyalty

Limited Access

We place greater value in things when there are barriers placed around them

Loyalty

Reciprocity Decay

Our desire to give back wanes rapidly with time

Product Development

Availability Bias

Our judgements are heavily influenced by what comes to mind more easily

Pricing

Decoy Effect

We’re more likely to buy B over A by adding C to make B look more attractive

Conversion

Framing

We make very different decisions based on how a fact is presented

Product Development

Sunk Cost Bias

We’re unable to let go of our past bad investments, even if it makes sense to do so

Conversion

Commitment

Once we’ve made a public statement, we make consistent decisions to support it

Loyalty

Status

We constantly look for ways to improve how others see us

Conversion

Scarcity

We value things more when they’re in limited supply

Conversion

Time Scarcity

We're more likely to act if the clock is ticking…

Conversion

Reactance

We’ll do the opposite from what we’re asked if we’re pushed too hard

Experience

Autonomy Bias

We have a deep-seated need to control our situations

Product Development

IKEA Effect

We’ll pay disproportionately more for something we’ve helped create

Product Development

Confirmation Bias

We look for information that supports our existing beliefs and ignore what doesn’t

Experience

Fast & Slow Thinking

We make knee-jerk spontaneous decisions that can cause regretful damage

Loyalty

Reciprocity

We’re hardwired to return kindness received

Conversion

Zeigarnik Effect

Incomplete tasks weigh on our minds until done

Product Development

Risk Aversion

We don’t like uncertainty and generally stick to what we know

Experience

Measurement Paradox

We enjoy experiences less when we track them

No results right now...

...but we're adding all the time