My Nuggets
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© 2013-25 Coglode

Loyalty

Rewards

We change our behavior when given gifts that reinforce actions and goals

Experience

Surprise Effect

We respond well to positive, unexpected, personal gestures

Experience

Hedonic Adaptation

We feel less joy for a gain and discomfort for a loss as time goes by

Conversion

Framing

We make very different decisions based on how a fact is presented

Loyalty

Reciprocity Decay

Our desire to give back wanes rapidly with time

Loyalty

Goal Gradient Effect

Our efforts increase the closer we are to task completion

Experience

Certainty Effect

We crave clarity over chance and make costly sacrifices to get it

Branding

Fluency Shortcut

Statements that are easier to understand are more believable

Experience

Biophilia Effect

We're drawn to living things and become stressed if too detached from them

Product Development

Picture Superiority Effect

We remember images far better than words

Branding

Storyteller Bias

We’re more persuaded by and better recall those who tell stories

Conversion

Default Effect

We tend to accept the option pre-chosen for us

Pricing

Anchoring

What we see first affects our judgement of everything thereafter

Conversion

Commitment

Once we’ve made a public statement, we make consistent decisions to support it

Conversion

Zeigarnik Effect

Incomplete tasks weigh on our minds until done

Experience

Autonomy Bias

We have a deep-seated need to control our situations

Conversion

Contrast Effect

We better remember products that stand out from their surroundings

Conversion

Odor Priming

We’ll pay more when we smell something nice

Conversion

Time Scarcity

We're more likely to act if the clock is ticking…

Conversion

Reactance

We’ll do the opposite from what we’re asked if we’re pushed too hard

Conversion

Salience

Our choices are determined by the information we're shown

Product Development

Goal Priming

When we’re reminded of our aims, we're more motivated to reach them

Experience

Feedback Loops

We look for information that provides clarity on our actions

Conversion

If-Then Plans

If in this scenario, we then plan to do that, we'll more likely reach our goals

Conversion

Competition

We strive with and against one another for limited resources and status

Pricing

Decoy Effect

We’re more likely to buy B over A by adding C to make B look more attractive

No results right now...

...but we're adding all the time