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Finance
Influence through empathy
"Behavioural insights act like a cheat-code to rationalize seemingly irrational behaviour.
In finance, combining this understanding with a holistic view of our customers' personal circumstances today and goals tomorrow enables us to influence and support better short and long-term financial decisions."
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See also
Jerome's notes
I love Laura's take on empathy being a powerful means of creating influence. Banks have such a big say in our financial wellbeing and the changes of our dreams coming true that it makes sense that they should put human understanding at the core of their customer interactions.
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