A more emotive language for brands
Behavioral insights aren’t just about understanding people—they’re about empowering brands to speak the same language as their customers.
If brands can master this art, they can create experiences that feel deeply personal and authentic, not transactional.
There are limitless opportunities for leading companies to have customers feel their brand values and tone of voice in ways they hadn't anticipated, by artfully using behavioural insights."
See also
Jerome's notes
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