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Don't outsource your magic

"A while ago, I heard someone say that they like how AI can help them bring their ideas to life instantly. I remember thinking that this person is either overworked or does not like the creative process.

If we want to skip the making part of 'making' something, do we really want to make or do we just want to 'make it?"

Ida Persson

Designer, Ex-IDEO; DesignShifts
www.coglode.com/wisdom/dont-outsource-the-magic

Jerome's notes

I imagine that this problem with outsourcing "the essence" of creativity will settle down as new AI tools find their rhythm into our processes in the coming years. We'll develop a better grasp of what tools do well, and more importantly, what we enjoy, but only by handing over the reigns first and feeling the precious discomfort.

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