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Design

Designing is Simulating

"Every time we design something, we’re simulating how people will respond.

But our mental simulations are biased—we assume others think and act like we do. Behavioral science helps us see beyond our own perspective."

Sparky Witte

VP Professional Services, Live Neuron Labs
www.coglode.com/wisdom/designing-is-simulating
.

See also

Feedback Loops
We look for information that provides clarity on our actions

Jerome's notes

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