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Innovation

Logic is a double-edged sword

The beauty of logic is that anyone who follows the steps will end up at the same answer. The curse of logic is that everyone ends up at the same answer.

If you want predictability, follow logic.
If you want innovation, abandon it immediately.

Alec Barr

Head of Behavioural Science & UX, Oliver Agency
www.coglode.com/wisdom/logic-is-a-double-edged-sword

Jerome's notes

I love Alec's eloquent Wisdom about the relationship between safe, known ideas that make sense and the perils, cost and yet massive potential upside of risky bets. Where do you sit on the optimisation / innovation spectrum?

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