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Impact
Start with goals, not science
"When introducing Behavioural Science to business leaders, it’s important to start with their goals, problems or challenges - and then work backwards, to show how BeSci can be part of the solution.
Lead with what's directly relevant to them, rather than the science!"
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See also
Jerome's notes
Sage advice as always from Scott on meeting businesses where they are, and not making them do the hard work to see your value as a Behavioural Scientist.
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