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Impact
Speak the language of Impact
“Stop using UX language when talking to non-designers. Instead, adopt the language of Design KPIs and UX metrics.
Deeply connect your work to business objectives at the top of the organisation."
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See also
Jerome's notes
Vitaly is right. If you want to create impact, you have to speak the language of impact. Make it easy for others to see the value of design by seeing the world through their eyes, where decisions are measured. Use this to your advantage to show real design value.
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