"A lot of the focus in the past has been on how Behavioural Science can achieve impact with mere nudges.
However, we should be thinking far bigger.
The future will be full of disruptive businesses that are built from the ground up with the foundational principles of Behavioural Science.
If you can understand why people do what they do, you can build that into your products to create more empathic experiences that solve problems at a deeper level"
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