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Bioeconomics

The Brownie and the Mayo

"The problem with airline meals is that they usually include an unhealthy dessert item such as a brownie that many of us would rather not eat.

However, because the brownie is likely to sit on our tray table for an hour or more before being swept away by flight attendants, all too often the brownie gets eaten.

My colleague Jay’s solution is to use the mayonnaise that comes with the meal and smear it on the brownie as soon as possible.

The brownie becomes disgusting to Jay and his willpower battle is over."

Terry Burnham

Bioeconomist at Chapman University
www.coglode.com/wisdom/the-brownie-and-the-mayo

Jerome's notes

Terry's anecdote is a brilliant example of the challenge we humans face in the many 'novel environments' that we live within. There's nothing evolutionarily-normal about sitting in a metal can in the sky with 100s of strangers for hours on end. We have to augment these environments somehow to prevent poor decisions!

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