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Impact

Behavioral Science is a new Toolbox

It gives businesses a powerful new tool and instructions to build on the expertise of diverse teams across Research, UX, Data, Change Management, Innovation and Sales.

This toolbox provides a common human language that all teams can speak.

This guides the organisation by putting human behavior at the very centre of the value-generating model.

Gonzalo Camiña Ceballos

CEO & Co-Founder, BeWay
www.coglode.com/wisdom/behavioral-science-as-a-new-toolbox

Jerome's notes

From my chats with Gonzalo, he was very keen to express the importance of working with existing tools and expertise outside of Behavioural Science, instead of pushing them out of the way through arrogance.

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