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Innovation

Add intentional friction

"We spend so much time making things frictionless, but by making it frictionless we make it forgettable. Friction is often the most memorable part.

When you learn that you can handle some friction, you realize you can handle even more. By always trying to reduce even small amounts of friction, we take away our own power to handle hard things.”

Molly Oberholtzer

Interaction Designer at Siemens
www.coglode.com/wisdom/add-intentional-friction

Jerome's notes

We had to reach peak convenience to realise that although it optimised for the goal, the magic of the journey was lost. Adding in intentional friction at key moments creates opportunities for meaningful connection, confident learning and unexpected joy.

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