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Change

Don't nudge, nurture

Rather than telling people to recycle, what if we make recycling easier? Rather than telling people to eat healthy, what if we give people access to affordable and healthy food? 
Rather than telling people to walk more, what if we create pedestrian friendly cities?
Rather than telling people what to do, what if we created the conditions where doing the right thing is easy? 


Removing barriers. Opening doors. That is how we design sustainable change.

Ida Persson

Designer, Ex-IDEO; DesignShifts
www.coglode.com/wisdom/dont-nudge-nurture

Jerome's notes

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