My Nuggets
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© 2013-25 Coglode

Experience

Prospect Theory

A loss hurts more than an equal gain feels good

Experience

Feedback Loops

We look for information that provides clarity on our actions

Experience

Certainty Effect

We crave clarity over chance and make costly sacrifices to get it

Product Development

Risk Aversion

We don’t like uncertainty and generally stick to what we know

Experience

Surprise Effect

We respond well to positive, unexpected, personal gestures

Conversion

Zeigarnik Effect

Incomplete tasks weigh on our minds until done

Conversion

Framing

We make very different decisions based on how a fact is presented

Branding

Fluency Shortcut

Statements that are easier to understand are more believable

Experience

Fast & Slow Thinking

We make knee-jerk spontaneous decisions that can cause regretful damage

Conversion

Foot In The Door

Making a small commitment now makes us more likely to agree to a greater one later

Conversion

Commitment

Once we’ve made a public statement, we make consistent decisions to support it

Experience

Autonomy Bias

We have a deep-seated need to control our situations

Branding

Self-Expression

We constantly seek out ways to communicate our identity to others

Product Development

IKEA Effect

We’ll pay disproportionately more for something we’ve helped create

Experience

Choice-Supportive Bias

We recall more of the positives of our choices over any negatives

Product Development

Analysis Paralysis

Our capacity to process information and make decisions reduces with each made

Conversion

Default Effect

We tend to accept the option pre-chosen for us

Pricing

Anchoring

What we see first affects our judgement of everything thereafter

Conversion

Serial Position Effect

We better remember the first and last items in a list

Product Development

Availability Bias

Our judgements are heavily influenced by what comes to mind more easily

Product Development

Confirmation Bias

We look for information that supports our existing beliefs and ignore what doesn’t

Conversion

Ownership Bias

We value things more when we feel we own them

Conversion

Loss Aversion

We feel more negative when losing something than positive when we get it

Pricing

Decoy Effect

We’re more likely to buy B over A by adding C to make B look more attractive

Conversion

Scarcity

We value things more when they’re in limited supply

Loyalty

Limited Access

We place greater value in things when there are barriers placed around them

Experience

Measurement Paradox

We enjoy experiences less when we track them

Experience

Hedonic Adaptation

We feel less joy for a gain and discomfort for a loss as time goes by

No results right now...

...but we're adding all the time